Shulou(Shulou.com)11/24 Report--

On September 25, Huawei unveiled a new ultra-high-end brand, ULTIMATE DESIGN extraordinary Master, at the launch of Huawei's autumn full-scene new products.

Huawei insists on building a high-end brand and never stops pursuing the ultimate experience. Over the years, Huawei has continued to lead aesthetic innovation and bring unique and extreme aesthetic experience to consumers; continue to pursue extreme technology to enable consumers to enjoy high-quality products; and continue to lead scientific and technological innovation and continuous breakthroughs to bring top technology to consumers. ULTIMATE DESIGN extraordinary Master is the aggregator of extreme aesthetics, extreme craftsmanship and extreme innovation.

Yu Chengdong, managing director of Huawei and chairman of Terminal BG CEO and Smart car solution BU, said: after years of precipitation, Huawei today launched a master of extreme aesthetics, extreme craftsmanship and extreme innovation-a new ultra-high-end brand ULTIMATE DESIGN extraordinary Master. We use the ultimate products to pay tribute to the extraordinary masters of this era!

Liu Dehua, ambassador of the HUAWEI Mate 60 RS extraordinary Master Brand, appeared at the press conference to tell the story of the extraordinary master he admired and witnessed the extraordinary moment together. As he interprets in the brand video, "non" is the ability to constantly give up, deny and persist in creation, and "Fan" is the courage to be serious, down-to-earth, diligent and keep moving forward. He also said at the press conference: "I admire the extraordinary masters of this era, they are all telling the same story-not born extraordinary, but dare to be extraordinary."

Huawei adheres to the simple and pure design concept, integrates Eastern and Western aesthetics, leads aesthetic innovation, and introduces classic color matching such as Sky Land, Autumn Populus euphratica, Kunlun Breaking Dawn, gilded Gold and so on, turning Chinese design into world design. committed to providing consumers with a unique and ultimate aesthetic experience.

Extreme craftsmanship is the key to the advanced experience. Only by continuously exploring the perfect combination of materials and formulations can we produce a more comfortable experience. Huawei continues to lead process innovation and pursue the ultimate process, introducing ultra-durable amorphous zirconium alloy, ultra-flat eagle wing hinges, super-durable Kunlun glass, and enduring ceramic materials, allowing consumers to enjoy high-quality products.

Huawei continues to take the lead in scientific and technological innovation, introducing artificial intelligence into the mobile phone field for the first time, realizing satellite communications of 36000 kilometers, the industry's first 10-speed variable physical aperture, and watches reaching the limit of 100m waterproof. Huawei brings the ultimate technological innovation experience to every consumer through the first application of state-of-the-art technology.

On the same day, the flagship mobile phone under the ultra-high-end brand ULTIMATE DESIGN extraordinary Master opened the appointment, and the flagship smart watch opened the sale.

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