Shulou(Shulou.com)11/24 Report--

Douyin, with 700 million monthly active users, has become a must in enterprise marketing. So, how can enterprises get traffic in Douyin and succeed in Nuggets?

Today, we have sorted out several marketing methods that are easy to use in Douyin drainage and share them with you.

First, how does Douyin get started?

The essence of marketing through Douyin is to arouse customer interest through short videos, live broadcasts and other content, to meet customer needs with scene-based pain point solutions, and to allow customers to take the initiative to leave messages or complete orders.

So, how to make good use of Douyin platform?

If a company wants to do a good job in collecting customers on Douyin, the first thing in its preparation work is to find out the advantages of its own products, as well as who the customers are and what the needs of Ta are.

These advantageous information will determine whether you can accurately find your potential users in the large traffic pool of Douyin, and attract potential users in a few seconds or tens of seconds of exposure to complete drainage or conversion.

Think clearly about the product and customer-related information, and then use this information as the basic framework to learn and study the techniques of making short videos, in order to be ready for Douyin customers.

You need to understand the basic rules of Douyin if you want to make the basic preparations for getting visitors on Douyin:

For example, when you officially start to enter the Douyin platform to attract guests, the first step is to set up a Douyin account. The nickname, profile, background, profile, verification and other information of the account need to be carefully considered:

Nickname:

The brand name can be used for the enterprise account.

Personal IP-based users can use industry + personal nicknames.

Avatar:

Corporate accounts should use a clear brand logo to build user trust.

Personal IP can be combined with the characteristics of products / services. If you need a professional health industry, you should choose image photos, while retail businesses that focus on narrowing users' distance and increasing intimacy should give priority to life photos.

Background image:

Similar to the logic of avatar selection, the enterprise account should focus on highlighting the brand or increasing customer trust through honor endorsement.

Personal IP should pay attention to highlight other information photos that fit with IP, such as mother-to-child business can choose parent-child photos, and so on.

Brief introduction:

In the introduction information area, you can fill in the brand / personal introduction, account content overview, endorsement content or provide service details, advance live broadcast time, contact information and other information, cherish the opportunity of information exposure.

Authentication: real name certification; Blue V or Yellow V certification can increase credibility.

After completing the account building work, the second step is to confirm the content form of the account release, and select 1-2 content forms that match the business and meet the preferences of potential customers, combined with the identified product advantages and user characteristics. The higher the verticality of the content display, the more accurate it will attract users, and for enterprises to get customers, the clues will be easier to transform.

Generally speaking, the content of short videos on Douyin is mainly divided into the following types:

1. Value category of practical information

Practical videos are the most common in the field of short videos, which increase users' trust in their accounts by sharing practical information, so as to guide users to retain money or convert them.

However, in the production of practical information content, enterprises must know that short video is only short for a long time, and the information density of the output content must be high to ensure that users have a sense of harvest and value after browsing.

2. Personal IP class

Personal IP is the main content form produced by the education industry, legal industry and pan-health industry. It usually uses real people to appear on camera, combined with teachers' personal advantages, such as rich experience, strong affinity, good image, good expression and other advantages, to shorten the distance with users, through teachers' professional sharing and fame endorsement, to attract more accurate users in need, so as to achieve guest acquisition.

3. Entertainment jokes

The main purpose of users browsing Douyin is entertainment, so through entertaining jokes, plot stories for marketing, exaggerated, humorous content can also effectively attract users, complete brand exposure, achieve customers.

After completing the content preparation, account preparation and content design, if the enterprise wants to complete the next step of Douyin guest acquisition, drainage and powder, it is necessary to understand how to make use of Douyin's customer acquisition ability to complete clue acquisition.

Second, Douyin guest drainage how to do?

1. Make full use of the capacity of the platform to get guests.

At present, enterprises in Douyin platform, mainly through private messages to chat with customers to complete the clue acquisition.

For example, in automobile sales enterprises, usually during the live broadcast, VJs remind users to initiate private message consultation, and set up 1v1 online customer service to meet customer needs. They can also automatically reply by configuring keywords, combined with fixed information such as user budget price and vehicle model, so that users can obtain information by themselves and obtain customers through private message capability.

In addition to private messages, companies can also use Douyin's advanced reservation tool to obtain user information in the form.

Advanced booking tools can be mounted not only on small windmills in the studio, but also on short videos. Users can click to learn more about product details, features, discount activities and other information. After browsing live or short videos, users can click on the advanced reservation tool for more information. Interested users can directly stay on this page to get guests.

2. Use advanced customer acquisition tools.

In the process of receiving customers through private message docking, in addition to taking into account the cost of customer service and the problem of busy reception, the cost of manual customer service is high, and it is difficult to solve the problem of night service and missed reception when busy, and the problem of waste of clues also needs the attention of enterprises.

It is understood that WeCom service provider, SCRM industry leader Dust Feng, launched Douyin AI robot power set function this year. When potential customers open a private message window and want to know more about products or services, they can use Dust Front SCRM Douyin AI robot electricity set function to simulate gold customer service and win customer service by re-engraving gold medal customer service skills and processes. Communicate with potential customers for many rounds according to the reception process configured by the enterprise, and undertake potential clues 24 hours a day. The AI robot chat kit can achieve a retention rate of 30% to 60%, which is similar to or even on a par with the manual, enabling enterprises to obtain clues more efficiently at a lower cost.

Electric function of Dust Front Douyin AI Robot

In addition, for the home improvement industry that focuses on operating Douyin, Dust Feng has also launched the Douyin intelligent quotation Mini Program function, focusing on providing a new customer path for home improvement-related enterprises.

Home improvement enterprises can use the smart quotation Mini Program application launched by Dust Feng SCRM to hang in Douyin Mini Program to get customers. When potential customers browse to marketing content and trigger Mini Program to enter housing area and city information, potential customers can get smart quotations with one click. At the same time, installation enterprises can also effectively harvest clues and specific home improvement needs, and achieve clue acquisition in a higher and efficient way.

In the past, home decoration enterprises mainly through the talent / brand number to hang the form, as well as the employee's personal number to get customers. However, because the forms are manual quotations, customers have low willingness to retain capital and low sense of trust; and the efficiency of obtaining personal numbers of employees is low, as well as the potential risk of sealing names.

Enterprises can set up quotation rules according to their own business through Dust Feng SCRM, and mount quotation tools to the Douyin video or studio of people / employees / customers, so as to help home decoration enterprises obtain more and more accurate customers in Douyin to improve the quality and efficiency of getting customers.

Dust Feng Douyin Mini Program quotation function

Many of the above Douyin platform-based and efficient drainage techniques have been used by Douyin companies, combined with the above-mentioned high-quality content output and user-matching account design. accurate traffic can be obtained on the Douyin platform to help enterprises get clues at a low cost.

And then share with you a good and professional company to get customers and improve efficiency partner-Dust Feng. As a leader in the SCRM industry, Dust Feng has been ploughing the field of enterprise marketing for a long time, helping its customers connect to the public domain platform and upgrading their digital marketing. At present, Dust Feng has cumulatively served more than 10000 enterprises in more than 30 industries, such as home decoration, oral cavity, legal services, automobile aftermarket, etc., which has been widely recognized by the market. If you have the need to get Douyin customers, accurate customers, you might as well find Dust Feng to try!

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