Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on September 26, the passenger car market product competitiveness index was 91.9 in August 2023, but the price strength of the car market has increased, the passenger Union official account said in a post today.

CTOnews.com learned from the official account that "Product Competitiveness Index" is an index to quantify product competitiveness based on four dimensions: user reputation, market popularity, product evaluation and price strength. The higher the value of the index, the stronger the comprehensive competitiveness of the product. The Federation claims that this "product competitiveness index" aims to study the influencing factors of product competitiveness and gain insight into the changing trend of the market by building mature product evaluation criteria.

Overall, taking January 2019 as the base period, the overall market product competitiveness index in August 2023 was 91.9, down 0.2 points from 92.1 in the previous month, while from the three major market segments, the car, SUV and MPV markets all declined by 0.1,1.0 and 0.1 points respectively.

The trend of the overall market product competitiveness index of the official account of ▲ Tu Yuan in August 2023, the wholesale number of passenger cars was 2.237 million, up from the same period last year and month-on-month. Due to the effect of the activities of the Ministry of Commerce in promoting the "hundred cities Linkage" Automobile Festival and the "Qianxian Wanzhen" new energy vehicle consumption season, as well as the introduction of a large number of new products and low-cost models before and after the recent Chengdu auto show, the overall market price has increased by 0.4 points; however, overall market product competitiveness has dropped 0.2 points month-on-month.

▲ only retains the data of the last 12 months, taking January 2019 as the base point of 100%. Overall, the product competitiveness index of the car market in August 2023 was 92.3, a month-on-month decline of 0.1 points. Among them, product evaluation, market popularity and user word-of-mouth indicators decreased by 1.1,0.7 and 0.3 points, respectively. The price strength index rose 1.0 points month-on-month.

▲ only retains the data of the last 12 months, taking January 2019 as the base point of 100%. On the whole, the product competitiveness index of SUV market in August 2023 is 90.7, a month-on-month decline of 1.0 points, in which user reputation, product evaluation, price intensity and market heat indicators all declined compared with the previous month. The decline was 1.3, 1.2, 0.6 and 0.1 points, respectively.

▲ only retains the data of the last 12 months, taking January 2019 as the base point of 100%. Overall, the market product competitiveness index of MPV in August 2023 is 97.7, a month-on-month decline of 0.1 points. Among them, users' word-of-mouth, market popularity and product evaluation indicators increased by 0.7,0.4 and 0.1 points respectively. The price strength index fell 1.3 points month-on-month.

▲ only retains the data of the last 12 months, taking January 2019 as the base point of 100%.

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