Shulou(Shulou.com)11/24 Report--

Recently, Zhejiang Hongli Auto parts Group Co., Ltd. officially cooperated with Xuanwuyun Technology Holdings Co., Ltd., the largest intelligent CRM service provider in China, to build a customer relationship management system.

With the promotion of new energy vehicles, China's car production and sales increased in 2022, reaching 27.021 million units, an increase of 3.6 per cent over the same period last year. At the same time, the business income of the auto parts manufacturing industry also increased to 3.88 trillion yuan. Thanks to the development of the vehicle industry at home and abroad and the expansion of the consumer market, the domestic auto parts industry is showing a good trend of development.

Although the market potential of China's auto parts industry is huge, it also shows signs of great transformation. In the future, the growth of China's auto market will no longer be extensive quantitative growth, but is experiencing the improvement of quality and service. An auto parts industry that depends on quality rather than quantity, service rather than marketing is facing us.

Xuanwuyun Xuanxun X Manulife auto parts

In the face of diversified auto parts demand and vast new market, information and digital layout has become the first opportunity to seize the auto parts market, and even the digital transformation of the manufacturing industry. Digitalization plays a more and more important role in enterprise operation, connection, empowerment and so on, and will become the infrastructure of enterprise development.

As a high-tech enterprise specializing in R & D, production and testing, Zhejiang Hongli Auto parts Group Co., Ltd., relying on technological precipitation and continuous independent innovation, has been granted more than 170 patents, including 32 invention patents; focus on the market, do a good job of products, specializing in the production and sales of automotive chassis related accessories, products cover most of the mainstream cars in the market.

As an intelligent CRM pioneer in the consumer goods industry for more than 10 years, Xuanwu Yunxun has a high degree of matching with Manulife auto parts business as a whole, has a large extension space in the future, and has rich experience in products and services, which can effectively help Manulife build a high-quality customer relationship management system to gradually improve sales efficiency, customer reputation and input-output ratio.

Therefore, Zhejiang Manulife chose to cooperate with Xuanwu Yunxun to carry out the construction of customer relationship management system.

Take the customer as the core and work together to achieve marketing growth

Xuanwuyun Xuanxun CRM system is built around the closed loop of enterprise marketing, sales and service business, with customer as the core and online sales behavior solution, which is committed to building a multi-brand omni-channel marketing system for consumer goods enterprises to achieve revenue scale growth (0-1m).

Based on this, this cooperation with Manulife Auto parts, as a business scenario with CRM as the core, Xuanwu Yunxun will help Manulife Auto parts build a more effective CRM customer management model in the three dimensions of pre-sale business opportunities, in-sale transactions and after-sale performance, with the aim of helping enterprises to reduce costs and improve efficiency, so as to provide strong support for business managers to formulate marketing growth strategies.

In the pre-sale stage, take the development of business opportunities as the core point to promote 360-degree comprehensive insight into customers to help improve the chances of subsequent transactions; in the mid-sale stage, take the development of business opportunities as the core point to promote 360-degree comprehensive insight into customers to help improve the chances of subsequent transactions. In the after-sales stage, to follow up the contents of the implementation of the contract, follow up the implementation of orders and sales performance, not only improve customer satisfaction, but also achieve overall control of sales performance.

The achievement of cooperation is just the beginning, and the two sides look forward to working hand in hand to create a win-win situation through this good start. Xuanwuyun hopes to use CRM to help Manulife achieve more efficient implementation in the sales business, have a more intelligent experience in key work, continue to benefit from the process of digitization, jointly create an efficient, intelligent and digital model of the auto parts industry, and work together to implement the digital system construction of the auto parts industry.

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