Shulou(Shulou.com)11/24 Report--

On September 25, Letv Video held a media communication meeting in the autumn of 2023, at which the creative team of Letv's solo drama "Da Shengkui" met with the audience. The event brought together director Wang Xinmin, screenwriter Mei Feng, actors Su Li, Wu Liansheng and other members of the creative team, who shared the film's shooting process and profound insights into film and television creation.

In addition, Xu Tianyang, head of Letv video copyright, revealed at the press conference the next step of Letv Video's account sharing and revision plan: Letv Video will transform the video open platform, lower the threshold for cooperation, and all the revenue from the video will go to the film side. and there is no time limit to allow the film side to make money with the help of the platform without kidnapping the copyright of the film side. At the same time, not excessive marketing, reduce marketing noise pollution, but also the audience to choose the content of the clean environment.

"Da Shengkui" has been dusty for ten years, but now it is of more practical significance. I believe young people will like it.

"Da Shengkui" was broadcast exclusively on Letv video network platform on September 10, and was broadcast in the first round of Inner Mongolia Satellite TV, Shanxi Satellite TV and Tianjin Satellite TV. A TV series, which has been written for four years, filmed and produced for three years, and waiting to be broadcast for ten years, has finally been presented to hundreds of millions of viewers across the country.

Over the past two weeks, its ratings have been excellent in the provincial satellite TV Golden Theater. Douban's score, which once climbed to 9, is now stable at 8.8, and the daily broadcast volume in Letv's video station is second only to the Legend of Zhen Huan. The TV series, which has gone through a rough road, has finally handed in a satisfactory answer to the audience. Why did such a legendary historical drama with excellent reputation suffer many twists and turns in its distribution and broadcast for ten years?

Director Wang Xinmin said with regret that after the TV series was filmed, the film review team and the TV station gave high praise, but at that time, the whole TV drama market was gradually taking shape, and distribution became a new industry, and the team did not understand it enough. thus delaying the release. However, in today's environment, the director thinks that a decade of seclusion is not necessarily a bad thing.

Taking the opening of the grassland Silk Road in the early Qing Dynasty as the background and the bumpy experiences of three grass-roots entrepreneurship as the content, "Da Shengkui" tells the story of the beginning of "going to Xikou" and the legendary story of "Da Shengkui", China's largest transnational trading firm under this situation. Three helpless grassroots civilians have experienced hard work and achieved a counterattack through hard work and wisdom. Wang Xinmin believes that stories like'Da Shengkui 'are of more practical significance in the current economic environment, and for young people in the face of setbacks and challenges, it will be an inspiration. I believe that if young people watch this show, they will be inspired and will like it. "

"in addition, Dashenkui's history is closely related to the development of Hohhot. Choosing to broadcast on the first round of its hometown Inner Mongolia Satellite TV will help the national audience understand the history and culture of Inner Mongolia and Hohhot, promote the development of local tourism, trade and economy, and cultivate national pride and cohesion." Director Wang Xinmin said.

According to reports, in order to restore historical stories, especially in the absence of sufficient historical materials, Wang Xinmin compiled two great works, namely, "A Survey of Merchants in Mongolia" and "A General Guide to West mouth," totaling more than 3 million words for actors and crew to refer to and study. In addition, in the process of screenwriting, young screenwriters Wang Lusha and Mei Feng were also invited to examine historical figures such as Wang Xiangqing, Shi University and Zhang Jie from the perspective of young people.

The show took 10 months to complete and covers all seasons of the year, ensuring the true restoration of the climate and environment, while striving for the accuracy of the Tao. As the director said: "We hope that the audience can be closer to the original story, closer to the archetypes of historical figures." Although "Da Shengkui" has been delayed for 10 years for various reasons, the story itself is not out of date, and we believe that today's young audience will also like it. "" Solid script, tortuous story, real environment, fresh performance, beautiful music, I believe that this play will move the audience with sincerity. This is also the only reason why a play has no flow stars, no fresh meat, and can still be favored by major satellite TV stations after more than a decade. "

Behind the video solo broadcast of "Da Shengkui" Letv is a bet on a good story.

In this media communication meeting, Letv's video not only presented the long-awaited historical drama "Dasheng Kui" to the audience, but also revealed the logic of content cooperation behind it, as well as the unremitting pursuit of high-quality content. Xu Tianyang, head of video copyright in Letv, said that Letv video has always been characterized by classic film library and classic content, always adhering to the creative spirit characterized by classic content, taking stories as the core, and pursuing comprehensive production quality. And "Da Shengkui" fits this style perfectly.

Interestingly, some people also compare "Da Shengkui" with Letv's popular "Legend of Zhen Huan". The two dramas took place during the reign of Kangyong in the Qing Dynasty. Although the themes are different, the former is a drama based on starving men on the vast grasslands, while the latter is a drama about women in the harem seeking to survive and gain power, which does not seem to have any resemblance. but in fact, they are all about characters with a low starting point, an extraordinary way to achieve counterattack by persistence, perseverance and endurance. All of them are contrary to the current thinking of "lie flat if you can't" and have the meaning of encouragement and encouragement. Moreover, Da Shengkui is based on real history and characters, which is of more practical significance than Zhen Huan Zhuan.

According to director Wang Xinmin, the head video platform also came into contact with the play before Letv's video. However, due to the early production time, long broadcast time and other reasons, the cooperation has not been answered for a long time. It is at this time that Letv video decided to introduce the play without hesitation.

Xu Tianyang, head of Letv's video rights, said, "without a lot of marketing, the premiere performance of 'Dashengkui' is already very excellent, and the internal evaluation before the introduction is also very high. We will certainly not lose money on this show." Letv video history has bought a large number of film sources, some very successful, some heavy losses. It is the sober and mature after getting rid of excessive waste and the reason after precipitation and reflection that make the platform firmly choose the much-anticipated work "Da Shengkui". At the same time, Letv video is firmly optimistic about the revenue returns created by the show in the next 10 years.

Xu Tianyang said, "Letv videos do not consider dramas that rely solely on traffic stars as their selling point. Letv Video is the first platform in China to buy and distribute copyright. The way to spend money is really chic. We have been wayward, but we can't afford it now. We now pay more attention to good scripts and good stories, and we have been in contact with projects that meet the values of the platform."

It has been reported that the revenue from the Legend of Zhen Huan to Letv's video is still tens of millions a year, and some netizens claim that it is the Legend of Zhen Huan that feeds Letv's employees. Admittedly, the success of the Legend of Zhen Huan has benefited Letv for a long time, and behind this, it is the positive return brought by the choice and positioning of the platform, and it just proves the correctness of Letv's video to do classic content and pursue good stories.

Letv video will open a new chapter: change the existing account-sharing mode of the industry and transform the video open platform.

At this media communication meeting, Xu Tianyang, head of video copyright of Letv, revealed that Letv Video will soon launch an important plan, that is, to transform the video open platform and make changes to the existing video sharing mode. The new sharing mode does not set a limit on the sharing period, which allows the film side to make a profit with the help of the platform without kidnapping the copyright of the film side. At the same time, not excessive marketing, reduce marketing noise pollution, but also the audience to choose the content of the clean environment.

He said: "the most important feature of the video open platform is that it lowers the threshold of cooperation between the film and the platform." Our account sharing policy is very open, 100% of the revenue is distributed to the film side, and Letv Video does not charge any commission or service charge. And the film can move in and out independently without kidnapping the copyright of the film. We will also provide a background that is easy to manage and operate, and partners can operate their own content. Let good films that do not have a foothold on the market have a platform to broadcast and have a profit return; let users decide what is good content, rather than over-marketing, platform-rated content, and give users full respect and the right to say, this is our vision. "

The launch of this new account-sharing model is considered to be expected to solve the distribution problems of the film and television industry, but also to introduce more high-quality content for the platform, pushing the platform to a new height. According to reports, Letv video's new sharing model will be online around the end of the year.

The media meeting of Letv's "Da Shengkui" has brought us a lot of exciting news and inspiration. After years of waiting, Dashengkui finally met the audience, and its success proved that the value of a good story is irreplaceable, even if it has been sealed for a decade. The transformation of Letv video may achieve a new video platform model, inject new vitality into the film and television industry, and bring more high-quality content to the audience.

The power of the story will never diminish, and the spark of innovation will ignite a broader future. As viewers and practitioners in the industry, we look forward to more classics such as "Da Shengkui" and the new video open platform to bring us more surprises.

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