Shulou(Shulou.com)11/24 Report--

On September 25, Letv held a "further" media communication meeting in the fall of 2023 in Beijing, where he was the first to release LE900, the world's first listed native 4K intelligent projector, and put forward a new standard for 100-inch giant screen projection. At the same time, 1080p super smart cinema S series and premium intelligent projection X series also appeared together.

Li Xiaowei, president of Letv Intelligent Ecology, said that the product interactive experience and copyright content resources make the comprehensive strength of Letv projection products better.

Representatives of Letv projector partners, such as JD.com Group and Beijing Oriental Science and Technology Group Co., Ltd., attended this meeting. Dong Min, Deputy Secretary General of China Electronic Video Industry Association, and Zhu Yuanyuan, General Manager of RUNTO Technology, spoke on behalf of the industry, discussing the current development of the projector market and the new trend of technology in the future. Products and enterprises that can repair both inside and outside in terms of hardware strength and software strength will win the initiative in the future market. Dong Min, deputy secretary general of the China Electronic Video Industry Association, said at the scene: "Letv brought fresh air to the Chinese television industry, took the lead in making samples of new televisions, and had a far-reaching impact on the industry. We have to admit that Letv has made positive contributions to the business model of TV software and hardware, the formation of consumers' habit of paying for content, the operation of large-screen advertising, the distribution of video content, and marketing innovation. Letv has the advantage of naturally connecting users and can reach and influence users more quickly and accurately. "

Exclusive advantages of Letv projection: hardware performance + interactive experience + content resources

Looking at today's projector track, the annual sales have exceeded 6 million units, and the projector has evolved from a simple display tool to an audio-visual entertainment tool. With the rapid development of the projection industry, users put forward higher requirements for products. They not only pursue the ultimate performance, but also begin to pay attention to the combination of product interactive experience and content resources. In the face of the rapidly changing market environment, Li Xiaowei, president of Letv Intelligent Ecology, said that Letv projector should not only pay attention to hardware performance, but also pay more attention to product interactive experience, while giving full play to Letv's existing content resources and three blessings. Make Letv projector stand out.

Letv's entry into the intelligent projector industry is not a "taste new", but has been prepared for a long time.

In terms of hardware performance and interactive experience, Li Xiaowei said, "as a pioneering brand of Internet TV, Letv Super TV pioneered the intelligent TV system, with 13 years of experience in the development of large screen audio and video systems and 10 years of experience in the research and development of large screen intelligent terminals. Letv has the technical foundation of the projector industry. Ten years of hard work can be a blockbuster, it is more than a decade of R & D technology accumulation and operation experience, so that Letv brought the industry's cutting-edge display technology, interactive systems suitable for projection scenarios, and a rich product lineup. "

According to reports, Letv in order to adapt to the current characteristics of projection users, the release of new projection products are equipped with a new Letv projection interactive system.

In terms of system, Letv projector customization system has a customized focus desktop, which includes movies, TV dramas, education, singing, games, etc., with a total of 21 scenarios, making it easy for users to find and choose at any time, quickly locate content without App, and support user-defined choices.

In terms of content, Letv has exclusive film and television content resources, such as Legend of Zhen Huan, Legend of Miyue, Tomb robbing Notes, Bai Lu Yuan, Da Shengkui and other classic movie sources. on this basis, Letv, together with Tencent TV and Mango TV, creates a unified family member, and users can use a single account to watch multi-platform variety shows, dramas and film and TV content at a more comfortable price.

Letv LE900 reached the top of the industry: the world's first listed 4K monolithic LCD intelligent projection

Resolution is the core index to measure the picture quality of a projector, which directly affects the degree of picture restoration, clarity and the details of picture quality when users watch the movie. Unlike LCD TV, the 4K resolution of the projector is still in a "desert" state. At present, most of the common single LCD intelligent projectors in the market have a resolution of 1080p or less. And some products in the projector industry have the phenomenon of "resolution fraud", for example, the 720p resolution is reached to 1080p resolution through picture jitter, but the actual effect is still not comparable to the original 1080p resolution.

The new Letv projector LE900 achieves a native 4K resolution, with a 6.3in display screen and 8.3 million pixel point-to-point output, showing a refreshing picture quality performance. At the same time, Letv and BOE (JD.com side) reached a strategic partnership, and put forward a new standard of 100-inch projection screen, native 4K resolution + HDR, hand in hand with the industry monolithic LCD intelligent projector into the first year of 4K.

The "ceiling" level of 4k picture quality performance is inseparable from the "far ahead" chip performance. Letv LE900 uses the high-performance Hayes display chip V811, which belongs to the top configuration in the projector products, which can be said to be "far ahead". Hays display chip V811 has a 4-core CPU+4 core GPU processor, 4G memory + 64G memory, super computing power allows Letv LE900 to achieve Wi-Fi6 high-speed network throughput, USB3.0 high-speed file reading, plus Hi-Imprex image processing engine, Hi-Motion MEMC motion compensation function, so that the picture bright and dark details are richer, more vivid colors, no shadow, to achieve better native 4K image quality.

In terms of brightness, Letv participated in the development of STARRY "Fanxing" custom high-brightness machine, with 600CVIA high brightness, while achieving IP5X dustproof grade, more than 30000 hours of ultra-long life, 29db quiet, comfortable and low noise, comprehensively enhance the use experience of this product.

To meet the needs of users for multi-scene use, Letv S and X series projection new products appear on the market simultaneously.

In order to meet the needs of users in multiple scenes, Letv also released Letv S and X series projection new products at the press conference site.

Letv S system 1080p Super Intelligent Cinema uses customized high brightness horizontal closed optical machine, the whole department is equipped with Hayes HISILICON chip, supports 4K ultra-clear decoding and Hi-Imprex image processing, 1080p physical resolution, the new Letv customized interactive system meets the needs of education, games, singing, watching, outdoor and other full scene needs.

Letv S series projector also has more intimate configuration, Letv-Ai global correction autofocus, trapezoidal correction, intelligent obstacle avoidance, automatic entry, WiFi 6, Bluetooth 5.0, AI intelligent voice, diffuse eye protection, etc. The price of 600CVIA highlight version is 3499 yuan, 550CVIA is 2999 yuan.

Another Letv X series premium intelligent projection series, customized integrated miniaturized closed optical machine, offering two high brightness options of 500CVIA and 450CVIA, priced at 2199 yuan and 1899 yuan respectively. Letv X series premium intelligent projection picture quality is also outstanding, all equipped with Hayes chip, support for 4K UHD decoding, hardware floating-point coprocessor, Hi-Imprex image processing and other configurations make it the choice of 2000 yuan household projection quality.

Three years ago, Letv restarted Letv's intelligent ecological business. By the end of August this year, 15 categories had been released, with more than 500 products on the market, serving more than 31.4 million users. In the current intelligent projector industry where a hundred schools of thought contend, Letv chose to enter the bureau at this time full of courage.

Li Xiaowei, president of Letv Intelligent Ecology, said: "Letv will continue the consistent close-to-people attributes of Letv products in the future and continue to bring better interactive experience to users."

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