Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens soft media Xinyou 1933769 for the clue delivery! CTOnews.com Sept. 25, according to Counterpoint, from 2017 to 2023, nearly 500 mobile phone brands have disappeared from the market. In 2017, there were more than 700 mobile phone brands in the world, but by 2023, there were fewer than 250 mobile phone brands, a reduction of two-thirds of the total.

▲ Tu Yuan CounterpointCounterpoint believes that the decline in the total number of mobile phone brands is mainly due to the gradual saturation of the market, competition among brands, small companies' lack of bargaining power and resources in the supply chain, and higher consumer requirements for technology upgrades from 4G to 5G.

▲ Tuyuan Counterpoint analysts believe that small brands are more affected by the headwind of the industry. In the past three years, under the influence of epidemic, parts shortage, recession and other adverse factors, global smartphone brands are facing sales challenges, but big brands are highly competitive and relatively easy to maintain operation.

Analysts also say that in the fast-growing smartphone industry, it is difficult for small brands to keep pace with big brands in many ways. While large brands continue to invest in research and development, manufacturing and capacity-building, small brands rely heavily on ODM equipment labeling.

In addition, large brands such as Xiaomi, OPPO and vivo have also greatly squeezed the living space of small manufacturers between the invisible and tangible, thus causing small brands to continue to make things worse.

Analysts also point out that the maturity of the consumer market is another negative factor for small brands. As the global market gradually matures, consumers have higher expectations for mobile phones, requiring stronger parameters, design, brand value and software ecosystem, which can only be affordable by big brands with stronger R & D and industry alliance capabilities.

Accordingly, CTOnews.com found that Counterpoint expects small brands to "continue to decrease" in the future, and only large brands can cope with the challenges posed by market and technological upgrades.

Referenc

Nearly 500 Brands Exited Smartphone Market During 2017-2023

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