Shulou(Shulou.com)11/24 Report--

Since 2023  , the state and Jiangxi government have issued a series of favorable policies to restore and expand consumption. at the same time, with the purchase restrictions and down payment measures in the real estate market, the consumer enthusiasm in the home appliance market has been rekindled. Entering the "Golden Nine Silver Ten" traditional peak season of the home decoration industry in the second half of the year, kitchen appliances, represented by integrated kitchen appliances, are taking the lead to rebound and become a new engine for the growth of kitchen appliances. As the representative of integrated kitchen electricity, the sales volume of integrated cooking center and integrated cooker is representative. Monitoring data show that in the first half of 2023, retail sales in the online market of integrated cooking centers (kitchen steaming and baking) increased by 286.4% compared with the same period last year, and the offline market increased by 87.8%. The proportion of high-end products also reflects the strength of the upgrading power of market consumption. The agency estimates that Fangtai Integrated Cooking Center, which focuses on the high-end market, will account for more than 90% of product sales in 2023 and become high-end integrated kitchen electricity.

In Nanchang kitchen electricity market, the rebound trend is also significant. At the 2023 Nanchang Fangtai Media tasting Conference held recently, Huadong, general manager of Nanchang Branch of Fangtai Group, the leader of high-end integrated kitchen electricity, said, "the trend of consumption upgrading in Nanchang market is obvious. Integrated kitchen electricity takes into account the unity of cooking efficiency, spatial aesthetics and intelligent experience, and is more and more favored by local users. Fang Tai created a new category of Integrated Cooking Center, and achieved a sales volume of more than 1 million in three years and more than 2 million   in   in five years, which stems from an accurate grasp of the needs of this user. "

In order to better serve consumers in Nanchang and even Jiangxi, recently, Fang Tai has also carried out store upgrading, service training and product promotion according to the local demand of Nanchang. At the same time, Fang Tai Happy Kitchen experience activities were also carried out. Through the use of Fangtai integrated cooking center and Fangtai high-end integrated cooker to cook dishes and make moon cakes, so that participants can feel the innovation of Fangtai integrated kitchen electricity in technology and application visually. Also understand why it is too possible to achieve the dual-category leadership of integrated kitchen electricity.

The founder of Integrated Cooking Center, achieving the brand of high-end integrated kitchen electricity.

The kitchen, for modern people, has gradually upgraded to a new center of the family. Open, intelligent, social, multi-functional and good-looking are people's new expectations for the kitchen. But these expectations have not been fully met until the emergence of Fang's brand-new category of kitchen and electrical products, the Integrated Cooking Center.

Since Fang Taiyuan invented the Integrated Cooking Center in 2019, it has always been a brand of high-end integrated kitchen electricity. Fangtai Integrated Cooking Center adheres to the natural law of "oil fume rising upward", changes the design logic of downward smoke exhaust of traditional integrated kitchen electricity, and is the first to create "upper row integration". Compared with the integrated cooker, the benefits of integrated cooking center upper row integration are obvious: homeopathic smoke exhaust effect; smoke cooking linkage, only delicious without peculiar smell; completely embedded, scientific layout and other advantages. The charm of the upper row integration is not only unique in the path of the lampblack, but also integrates intelligent cooking, excellent performance and high-level aesthetics.

Relying on Fangtai's 3700 patents and   27   years of deep ploughing in the field of kitchen electricity, Fangtai Integrated Cooking Center has created a "Yunteng smart drive engine", which makes stir-frying, frying and smoke exhaust unimpeded; based on the inspiration of aero-engine technology, "dense cluster direct injection combustion technology" enables stir-frying with no lampblack and low noise at the same time; temperature and humidity double control technology enables the temperature control in the steaming oven to achieve 1 degree 1 adjustment. Wave intelligence control, tobacco cooking linkage, FOTILE   FIKS integrated application platform, with intelligent cooking to achieve efficient cooking, advanced cooking of high-end cooking experience. Steaming and roasting with cooking, steam back row does not hit the face to solve the pain points of the traditional kitchen, so that both efficiency and experience.

Art is above science and technology, and the kitchen can also become the art palace of the family. Fangtaiying Pro Integrated Cooking Center has created the classic third color of Chinese kitchen "Fang Taiyue Shadow Grey" based on ink painting samples. Let the kitchen get rid of the black or steel product color matching, create a perceptual, pure, dreamy new aesthetic sense, create a Chinese philosophical kitchen atmosphere, and further awaken the common perception of aesthetics and science and technology.

Focus on high-end integration stove, the choice of intergenerational achievement upgrade

Another important category in the field of integrated kitchen electricity is the integrated cooker. Although it appeared earlier than the integrated cooking center, the integrated cooker still has room to upgrade in terms of safety, experience, cleaning, maintenance, etc.

Adhering to the product innovation principle of "innovation degree", Fang too strives to create "just right" intelligent kitchen electricity experience for users, taking high-end cooking experience, professional integrated performance and worry-free product quality as the standard, innovatively create "fast steaming and uniform baking, open the new kitchen" high-end integrated stove to provide consumers with the choice of upgrading.

Fangtai integrated cooker is equipped with intelligent cruise pressurized 3.0DC variable frequency motor, and the air volume can reach 23m3 / min, which exceeds the industry average by nearly 50%. The static pressure of 1000Pa makes the integrated cooker enter the era of smoke-free mute. At the same time, it is superior to the traditional integrated cooker in terms of combustion efficiency, firepower, power and other main parameters.

Technology can be replicated, and replication in the user experience is much more difficult. In order to make users more comfortable, Fang never misses every detail: plug soundproof cotton, oversized storage table, high brightness lighting, FIKS intelligent system brings rich recipes; for better cleaning, Fangtai integrated cooker removes the oil net, the stove head is changed to a removable style, and the heating plate is changed to a flat porcelain film that is not easy to accumulate water. In order to ensure safety, it adopts a complete upper air intake structure to realize the real separation of oil, gas and electricity, and the design of five-fold explosion-proof glass, heat insulation cover and several heat dissipation components, so that consumers can cook with peace of mind; in view of maintenance problems, Fangtai provides door-to-door service and five-year quality assurance nationwide, and more than 1800 service outlets and 7000 engineers respond to local installation and maintenance needs.

Relying on Fangtai's strong low-level scientific and technological strength, Fangtai integrated cooker is the forefront of the integrated cooker industry in terms of technology and quality, reaching a higher-level version that could not be achieved in the field of integrated cooker in the past, and realizing the category leadership of integrated cooker.

As a leading brand of high-end kitchen electricity, Fangtai has created a new track of high-end integrated kitchen electricity from 0 to 1, so that the integrated kitchen electricity consumer market has formed an "integrated kitchen electricity upgrade chain"-- from traditional integrated stoves to Fangtai high-end integrated stoves. and then to the experience upgrade of Fangtai Integrated Cooking Center. Fangtai integrated cooking center and Fangtai high-end integrated cooker have also become "integrated kitchen electricity double stars", realizing the industry leadership of two categories and becoming the upgrade of consumers' high-end kitchen electricity.

As Mao Zhongqun, chairman and president of Fangtai Group, said: "as the soul of Fangtai brand, we are not only creators and leaders, but also make a new trend of integration through the strength and self-confidence from ideas and products to serialization. Work with the upstream and downstream partners of the industrial chain to shape the future of the kitchen and electricity industry."

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