Shulou(Shulou.com)11/24 Report--

From September 22 to September 24, Midea's Kitchen and Hot Business Department joined Ma Xiansheng's Ten City Tour Exhibition Station-Shang she Electric Appliances & Flying Waterfall Water purification Machine, which was held in the mountain city of Chongqing. The launch of the "National Treasure better Life Plan-Water purification and Environmental Protection" was announced, and two new products, the beautiful water purification machine and smokeless smoke machine, were launched, and the "feeling" in the kitchen was excavated for consumers in the mountain city. Open the new style of "Kitchen Boys" to bring clean and good water, healthy kitchen experience and high quality of life for the majority of users.

At the scene of the event, two local government leaders, Li Shun, deputy secretary of the Jiulongpo District CPC Committee of Chongqing, and Li Shun, the district head of the district government, and he du, the deputy head of the people's government of Jiulongpo District of Chongqing, came to the scene to experience and like the beautiful new products and creative ways of playing on the spot.

Mei's kitchen fever works with Chongqing Zoo to protect the safety of panda drinking water.

Prior to this, Midea announced the adoption of Yukeyu Love Panda, which led to the formation of Midea's brand with Chongqing Zoo. At the press conference, Midea once again joined hands with Chongqing Zoo officials to publicize the activity of "National Treasure better Life Plan-Clean Water and Environmental Protection". Dr. Yin Yanqiang, an expert in panda technology at Chongqing Zoo, director of the Science Committee of Chongqing Zoo Management Office and chief mentor of international nature education, was also invited to share popular science panda breeding and matters needing attention. Hope that Midea will work with Chongqing Panda House to protect pandas and improve the living environment of pandas, and work together to create a more suitable living environment for pandas in Chongqing Zoo and a better life plan for national treasures.

Two new products make a stunning appearance, creating a new paradigm for healthy living

In this press conference, Guan Xuan focuses on the new waterfall water purification machine of "0 addition, 0 scale inhibitor, 0 Chen water". This product adheres to pure physical filtration and no added ingredients, and keeps the water quality clean and healthy as much as possible. this is extremely consistent with Dr. Yin Yanqiang's need for drinking water safety in raising pandas, so Midea donated water purification equipment to Chongqing Zoo to protect the panda's good life.

In order to create a smokeless and healthy kitchen environment, Mei Kitchen Hot has released a new smokeless smoke machine equipped with human feeling technology, which can make oil fume humiliating and enjoy smokeless cooking experience. to create a "healthy breathing" and "smokeless kitchen" for Chinese consumers. It is reported that the smoke machine has also won three world records, becoming the first range hood in the industry to create three world records in a row, showing the product advantage of "oil fumes are not worthy of face".

Cross-border to create "Kitchen Box Man", broken circle marketing ignited the scene

In the face of the new generation, Ma Xiansheng, the joint box of Midea's Kitchen and Hot Business Department, carries young and innovative genes, more refined operation, expanding marketing methods, reaching more user groups, and touring the exhibition in the form of "kitchen partners". Attract the majority of users to clock in, and set up a number of product experience areas such as "constant temperature experience station", "smoke-free new space" and "taste-seeking net cube". Users can feel the ideal new kitchen with constant temperature and smokeless feeling on the spot.

Multiple bonus benefits are also prepared at the site to attract users to participate in multiple activities such as product experience of bamboo shoot dumplings, collecting likes and awards, and lucky users can also meet with Panda Yukeyu Love, bringing users a new sensory experience and igniting the atmosphere of the scene. And participate in the "Kitchen Box partner" activities, to the West City Merchant Electric Appliances to buy Flying Waterfall water purifier, smokeless range hood, can enjoy huge discounts, but also multiple gifts.

From guarding pandas to protecting thousands of families, what remains unchanged is Mei's original heart. For a long time, as a leading technology group in the world, Midea always focuses on solving the needs of users, devotes itself to being a bosom friend who understands users better, continuously enhances user experience and broadens industry boundaries through technological iterative innovation, explores new ways of healthy home life, devotes itself to providing users with beautiful living space solutions, and creates a "healthy and enjoyable" living space.

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