Shulou(Shulou.com)11/24 Report--

In recent years, both Social commerce and generative AI are bringing disruptive changes to the industry, and the turbulence of the international environment casts a shadow on globalization. However, on the whole, cross-border e-commerce is booming, Chinese brands have accelerated their pace towards the international market, and commodities are blowout at sea, thus putting forward higher requirements for cross-border logistics. Cross-border business flow and logistics are constantly facing their own opportunities and challenges while developing synergistically. Based on this background, Dunhuang Group, jointly with Shenzhen International Graduate School of Tsinghua University, released White Paper on Cross-border E-commerce Logistics Industry: Insight and Case Analysis (hereinafter referred to as White Paper), focusing on export cross-border e-commerce and comprehensively reviewing the development process of cross-border e-commerce logistics; Judge the future industry trend based on technological progress and mode innovation; Interpret the current survival status of cross-border logistics enterprises through cases_provide direction and reference for the development of industrial enterprises.

Cross-border e-commerce industry business flow logistics coordinated development

According to industry statistics, export trade can be divided into general trade and cross-border e-commerce trade. On the whole, the growth rate of cross-border e-commerce market scale has exceeded that of general trade market in recent 5 years. The compound growth rate of cross-border e-commerce market scale from 2018 to 2022 is 14.92%, while general trade is only 5.32%. This means that cross-border e-commerce in the future will further occupy the market share of general trade. Compared with traditional foreign trade logistics, cross-border e-commerce logistics presents the characteristics of demand fragmentation, high transportation frequency and more links in the whole link, and the cost of cross-border e-commerce logistics accounts for 20-30% of the total cost of cross-border e-commerce.

The rapid development of cross-border e-commerce promotes the continuous growth of cross-border e-commerce logistics market, especially after the epidemic, China's cross-border e-commerce logistics market shows a strong development momentum. By 2022, the scale of cross-border e-commerce export logistics in China has exceeded 2 trillion yuan, and the compound annual growth rate (CAGR) from 2018 to 2022 is as high as 40.36%. It is estimated that the market scale of cross-border e-commerce export logistics will reach 3.63 trillion yuan in 2025.

Connecting supply and demand platforms becomes the future trend of cross-border logistics

In order to cope with multi-frequency and small-batch online orders, the development of cross-border e-commerce logistics will present two directions:

I. Accelerate the digital transformation of cross-border logistics business.

As a new sales channel, Social commerce (Social) adopts Internet and mobile Internet technologies and needs to be closely integrated with cross-border logistics business to realize fast, efficient and safe commodity distribution services. For example, Flexport and Transportation can integrate resources of all links through digital platform to realize visible, stable and optimal configuration of the whole process.

Second, establish a platform to connect cross-border logistics supply and demand.

Take Cainiao as an example, it inherits business flow and backs Ali. Cainiao connects Tmall International, AliExpress, Lazada and other cross-border e-commerce platforms to master business flow; download logistics, Cainiao with rich logistics real estate experience has preliminary scale in warehouse resources, overseas warehouse and bonded warehouse area exceeds 2 million square meters, and there are 231 cross-border warehouses; In terms of routes, Cainiao has connected more than 900 air routes and more than 500 sea routes, laying a foundation for multi-link resources.

Intelligent logistics ecosystem advantages highlighted

Founded in 2014, DHLink is an intelligent logistics platform under Dunhuang Group, providing efficient end-to-end supply chain solutions and warehousing services for internal and external customers of the Group. At present, DHLink has more than 100 international logistics routes and more than 10 overseas warehouses, covering 225 countries and regions around the world.

DHLink integrates warehousing and distribution, cross-border multimodal transport, destination country distribution and other services through artificial intelligence, cloud computing, big data, Internet of Things and other technologies to provide one-stop cross-border logistics services for e-commerce platform sellers and independent station users, form an intelligent logistics ecosystem covering online and offline, and provide intelligent seamless cross-border logistics experience.

In 2020, Dunhuang Group launched MyyShop, a Social commerce platform, dedicated to connecting powerful Chinese supply chains with global content creators active on social platforms, providing them with rapid website establishment, intelligent selection and performance services, helping them realize private domain traffic realization conveniently,"enabling everyone to participate in global trade." With the rise of cross-border Social commerce (Social), the popularity of online fame and goods, and the increasingly fragmented, personalized and high-frequency logistics demand, DHLink's intelligent advantages have been amplified, realizing a win-win situation among merchants in the supply chain, online fame with goods and consumers.

This "2023 Cross-border E-commerce Logistics Industry White Paper" is led by Tian Mei, Executive Assistant of Chairman of Dunhuang Group, Liu Shuohu, Vice President of Logistics Supply Chain of Dunhuang Group, Gao Benhe, senior supply chain expert and associate professor of Shenzhen International Graduate School of Tsinghua University. Thank you to both teams for their efforts and contributions to this white paper.

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