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2025-01-21 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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Shulou(Shulou.com)11/24 Report--
With the development of technology and the change of consumer demand, the kitchen artifact "rice cooker" continues to evolve, with not only more choices in size and appearance, but also more complete functions, such as cooking and porridge, while some rice cookers take intelligence as the selling point to realize the App control of mobile phones. So what kind of rice cooker can stand out in the fierce market competition and become the "good heart" of users?
According to AVC's new monthly report on rice cooker-online retail market monitoring (August 1, 2023-August 31, 2023), retail sales of Little Bear rose 12.4% year-on-year in August, making it the only TOP5 brand with positive growth in retail sales that month. And, judging from this year's cumulative data (January 1, 2023-August 31, 2023), Xiao Bear's retail sales increased by 25.3% year-on-year, and retail sales increased by 5.4%. Both achieved growth in the case of negative growth in the industry as a whole.
The only double positive growth of TOP5P brand, continuous innovation is the key
It can not be ignored that the domestic rice cooker market is highly mature, highly concentrated, and the competition is particularly fierce. At the same time, the lack of stamina for product innovation, market demand saturation and other practical problems, also make the overall rice cooker market tired. How can the brand open up a new growth point in the Red Sea? Bear Electric has proved its strength with data.
According to AVC's monitoring of the rice cooker market in August, retail sales in the industry fell 8% year-on-year, while retail sales in Little Bear Appliances rose 12.4% year-on-year, breaking the decline in the industry and the largest increase among TOP5 brands. According to the cumulative data for this year, the retail sales of the whole industry fell 6.9% from the same period last year, and the retail volume fell 8.7% from the same period last year, while the retail sales and retail volume of Little Bear Appliances increased by 25.3% and 5.4% respectively, which is the only brand in the TOP5 brand to achieve double growth.
Why can Little Bear Appliance grow steadily? It can be highly summarized as four words "deep insight and detailed work", that is, deep insight and subdivision of the needs of the target group, and then satisfied by continuous technological innovation iteration. Take the "one-person food" electric rice cooker as an example, with an insight into the cooking needs of young users living alone, the product is designed with higher appearance and suitable capacity, and by specializing in the technical breakthrough of the electric rice cooker tank, from the initial generation aluminum alloy inner tank iteration to the sixth generation ceramic oil non-stick element kettle, not only let users eat firewood at home, but also the inner tank is better cleaned without sticking. There is also the newly listed Little Bear miscellaneous grain rice cooker, which takes urban quality families and silver-haired families as a breakthrough to achieve technological breakthroughs in cooking speed, taste, health and other aspects.
Strengthen rigid demand and subdivide well to lead a refined and healthy eating life
In fact, cooking seems commonplace, but there is a lot of demand for digging in depth. Not only do different people have different requirements for the taste of rice, but also as users pay more attention to health, more and more users have high requirements for the nutritional preservation of rice. In addition, the requirements of users are becoming more and more detailed in these aspects, such as the capacity of products, the speed of cooking, the convenience of operation and so on.
The upgrading and refinement of these requirements are reflecting the new opportunities for the growth of rice cookers, a category of rigid demand. Apparently, Little Bear Electric has it. The growth of both retail volume and retail sales of Little Bear Electric cooker is a key link in the continuous strengthening of rigid demand categories of Little Bear Electric Appliances, aiming to bring users a more extreme experience and penetrate more and more aspects of young people's lives.
Take the new Xiao Bear miscellaneous grain rice cooker as an example, it aims at the problems of slow cooking, rough taste, nutrition loss and so on. Xiao Xiong miscellaneous grain electric rice cooker is equipped with patented micro-pressure lifting lock valve, three-dimensional heating, intelligent constant temperature soaking, patented firewood element kettle and other technologies to fully soak rice grains, boil more sweet, retain dietary fiber, heat more evenly, and quickly cook rice with fragrant water, crystal Q bomb, health and nutrition.
And, in view of the different needs of urban quality families and silver-haired target groups, Little Bear miscellaneous grain rice cooker with customized scene scheme to achieve omni-directional satisfaction. Is the daily work too busy to cook well in a hurry? Bear miscellaneous grain rice cooker 22 minutes fast cooking, restore the good taste of firewood rice, the family is satisfied to eat; pay attention to health, sugar control can not eat white rice? Xiao Xiong miscellaneous grain rice cooker specializes in cooking miscellaneous grain rice, without the need to soak rice manually in advance, with one key of quick cooking, whole grains can be soft and transparent, and dietary fiber can be increased by 27%. It is really simple to do and eat without burden.
Due to the strong demand for rigidity and subdivision, Little Bear Appliance has a strong competitiveness and won more room for growth. The support behind this is inseparable from the deep ploughing and accumulation of Little Bear Appliances in the three major fields of research and development, design and manufacture.
New products such as Xiao Bear's miscellaneous grain rice cookers, from an idea to solve the subdivision of cooking needs for users, to mature products on the market, are inseparable from the simultaneous efforts of Little Bear in R & D, design and manufacturing. On the R & D side, Xiao Bear has set up a three-level R & D system and has more than 10 R & D teams to catch new market trends in time and promote the fineness and accuracy of R & D. In addition to leading R & D, Little Bear's internal 60 + designer team cooperates deeply with global cutting-edge design resources to constantly push through the old and bring forth the new and lead the market trend. With cutting-edge research and development, design, manufacturing strength to promote its rapid transformation. Xiao Xiong's four intelligent manufacturing bases, more than 70 production lines and two top-level fully automatic production lines in China have built a strong mathematical manufacturing capacity and comprehensively promoted the landing of high-quality and multi-category strategies.
Seeing the essence from the data, Little Bear Electric Rice cookers have achieved double growth in retail volume and retail sales under the background of the decline in the industry as a whole, reflecting Little Bear's deep mining and detailed deconstruction of the needs of different users. product and scene innovation to bring users a full range of exquisite life satisfaction. This is also a microcosm of Xiao Bear's efforts to impress and retain users with high-quality products. Not only rice cookers, Little Bear Appliances, as the leader of small household appliances, will give more surprises to the market and users.
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