Shulou(Shulou.com)11/24 Report--

September 21, 2023-Shenzhen, China-True self realme September 21, smartphone pioneer brand True self realme released the 2022 Sustainability report, which demonstrated its practical achievements in the five major areas of green products, intelligent innovation, talent training, social contribution and corporate governance. It is understood that this is the first time that I have released a sustainable development report.

As a global technology brand loved by young people, True self always pays attention to the impact of its own development on the economy, society and the environment, and insists on implementing the concept of sustainable development in daily business management and product research and development.

Create green products and integrate sustainable development into the whole product cycle

With the implementation of the "double carbon" strategy, the concept of sustainable development has been deeply rooted in the hearts of the people. In my opinion, green is also an important part of the leapfrog experience. In product building, the true self has established a green management system throughout the product life cycle through green design, green packaging, harmful substance control and product recycling and other measures.

In the process of product and packaging design, the true self takes "3R+1D" as the design concept, adheres to the principles of reduction, recycling, reuse and degradability, and creates products that are both environmentally friendly, aesthetic and durable. The 2022 flagship machine True self GT2 series is a new environmentally friendly bio-based material using a new environmental protection package and a world-famous material company SABIC, which deeply integrates natural environmental protection design and science and technology, giving birth to a "scientific and technological freshman of a piece of paper". Among them, the carbon emissions of true self GT2 Pro master paper and master Mori mobile phone back cover in the production process are reduced by 35.5%.

At the same time, the real self has established a comprehensive product recycling system, through a variety of measures to reduce the impact of abandoned mobile phones on the environment. The report shows that in 2022, there are 232000 recovery and disposal products with a weight of 49.2t, battery weight of 12.4t and packaging weight of 95.8t.

No overstep, no release, so that young people around the world can enjoy a pleasant experience.

The true self always adheres to the product concept of "no leapfrog, no release", and is committed to creating products with both strong performance and leapfrog design, so that every young person can enjoy a pleasant experience. In product research and development, the true self insists that every generation of products must have a leapfrog technology, which will continue to bring surprises to young people and promote the rapid development of the industry.

Focusing on the six key tracks of charging, screen, video, games, chips, and craftsmanship, the real self set up a "leapfrog technology laboratory" to strengthen the research and application of leapfrog technology, and brought the industry's first 2160Hz ultra-high frequency dimming screen with an initial output of 240W full second charge, setting off a 1TB storm in the industry. Use scientific and technological innovation to solve the real pain points of users' needs, so that young people around the world can enjoy the convenience and beauty brought by innovative technology.

Not long ago, the true self released the "fifth anniversary masterpiece" true self GT5, bringing the first game dedicated memory, geek performance panel and other "performance cool techs" to create the industry's unique 240W straight screen flagship, bringing users a full sense of surprise.

Give back to the society with practical actions and actively carry out multi-field ESG practice

The true self always firmly believes that the growth of the enterprise and the development of the industry and the prosperity of the society complement each other. The value of an enterprise is not only reflected in the quality of its products or services, but also in its contribution and responsibility to the industry and society. For a long time, the true self attaches great importance to investment in the fields of user privacy protection and staff training, and gives back to the society with practical actions.

In terms of user privacy protection, the true self strictly abides by the privacy protection laws and regulations applicable in various markets around the world, integrates user privacy protection into product design, and ensures the provision of secure and reliable products and services to users. The true self information security protection system has been certified by DNV.GL (Norwegian Classification Society) and IAF (International Accreditation Forum).

In terms of talent training, I firmly believe that "it is not necessary to change the world according to seniority", attach importance to the absorption and training of young talents, establish a diversified training system, and create a reasonable career development channel. In 2022, our employees trained a total of 1200 people, with a total training time of 28045 hours, realizing the common growth of individuals and organizations.

Although True self, which has been established for five years, is still a young enterprise, it has occupied a place in the fierce market competition, and its efforts in sustainable development have been widely recognized. On September 13, after winning the list of "Top 50 Global Brands of 2023 Kaidu Brandz China", my true self was selected as one of the most socially influential start-ups in China for the first time in 2023, showing the world the power of youth and the vigorous energy of Chinese brands.

Li Bingzhong, founder of true self realme, said that efforts for sustainable development will lead my true self further. In the future, the true self will continue to practice the goal of long-term doctrine, achieve a breakthrough in product design, performance, quality and experience, bring real quality products to users, and become the preferred technology brand for young people all over the world.

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