Shulou(Shulou.com)11/24 Report--

Text | Dedee

In early September, Hechuang launched the brand's first pure e-commerce MPV V09 and started pre-sale, with a price range of 32-460000 yuan. It is reported that the new car will be officially launched and delivered in mid-October.

The biggest selling point of the new car is the standard 800V high voltage system and super fast charging solution, with a peak fast charging power of up to 380kW, charging for 5 minutes and a range of 200km.

At about the same time, the IOC issued a small notice entitled "IOC 2023 Commission: reaffirming gender Equality and announcing a new IOC e-Sports Commission". It is specifically mentioned that a new "e-sports commission" will be established.

The Olympic Committee also specifically mentioned that our e-sports are not the e-sports you think, but belong to the category of "virtual sports". By manipulating e-sports equipment, we can imitate the sports content in the game. In short, it is absolutely irreconcilable with Arena of Valor, LOL, GFP, DOTA and so on.

However, the Hangzhou Asian Games helped the "traditional" e-sports to keep watch.

In fact, the purpose of saying so many things is to draw out today's protagonist, the behind-the-scenes boss of Co-Chuang Automobile, the winner of China's e-sports, the only lucky real estate carmaker Zhu Yihang, and the Hesheng Creative Exhibition behind him.

Before we talk about the Zhu Family and Hesheng Creative Exhibition, let's take a brief inventory of the six most famous real estate car builders in recent years: Agile Chen Zhuolin, Huaxia Happy Wang Literature, R & F Li Silian, Evergrande Xu Jiayin, Baoneng Yao Zhenhua and Hesheng Creative Exhibition Zhu Yihang.

The first person to enter the game must be Baoneng Yao Zhenhua, who can be called the ancestor of real estate car building.

At the end of 2017, Lao Yao bought Qoros with 6.6 billion yuan and promised to spend 10 billion yuan on new product research and development in each of the next five years. He has a plan that there will be at least 26 models by 2022-- of course, reality is better than nothing. in recent years, Guanzhi actually has only one old rooster that can't crow.

But Lao Yao is too old to die. In an attempt to make a comeback at the beginning of last year, it launched a new tram brand, BAO, which is higher than Qoros.

This time, Lao Yao not only continued the old tradition that he said was equal to what he did, but also added icing on the cake-who knew there was no sign of the new car he had agreed to push on Singles Day last year, and repeatedly broke the tidbits about insolvent debts such as wages and debts.

Then, the veteran comrade in his late eighties was secretly attacked by several employees, beating Ma Baoguo three years ago, and Baoneng had another public security accident.

Almost at the same time as Lao Yao entered the game, Huaxia's happy Wang Literature took a fancy to Hezhong New Energy. Not only participated in round A financing with 1.25 billion, but also became a legal person and chairman of the board of directors.

If the script can really follow Lao Wang's way of thinking, he should be the most political and harmonious car maker in the real estate world.

But after the N01 was officially unveiled at the Guangzhou Auto Show, United people gradually realized the truth that the greater the ability, the greater the ability. In November 2018, when the 10000th car went off the line, Hezhong Automobile not only introduced multi-investors, but also changed its management greatly. As a result, Lao Wang not only lost the titles of chairman and legal person, but also his equity was completely diluted to the degree of transparency.

Five years later, the United crowd is no longer a rabble, and there is even constant news that it is going to be listed on the Hong Kong Stock Exchange. Lao Wang has no time for remorse. After all, the hole in the real estate circle this year is actually much bigger than the car circle.

After that is now in the RV two big negative kneeling to kneel without kneeling Evergrande Xu Jiayin.

Had it not been for the "chance encounter" between him and Jia Yueting in 2018, it is estimated that he would not have been firmly integrated with car building, nor would he have spent 45 billion yuan frantically in the next three and a half years, laying out the top ten production bases in the world. acquire all kinds of car-building companies and shake all kinds of strategic investors desperately in order to achieve a car-building empire that perfectly conforms to the 15-word mantra.

Of course, the result has long been visible to the naked eye-only a Hengchi 5 has been produced, and the delivery volume for nearly a year is better than nothing. Not only that, once the huge "South China Tiger" encounters a liquidity crisis, it can change from wealth to insolvency overnight.

No wonder Xu Jiayin's rumors of jumping off a building can be described as so sincere and not whimsical at all.

From this point of view, although Sun Hongbin has turned his head, his brain is still there.

Then came Agile, who stepped on Leweima.

Starting with round C financing in 2018, Agile Chen Zhuolin also contributed to Weima twice-D-round financing, totaling 10 billion yuan, in September 2020, and Giant Investment, its indirect wholly-owned subsidiary a year later. exchange $140 million in cash for a 4.58 per cent stake.

Of course, Lao Chen did it for a good reason. After all, Weimar at least did not lose to Wei Xiaoli in car-building momentum in those years.

Until 2021, Weimar unilaterally submitted various listing applications frantically, and began to work on the sustainability of car building.

The result can be imagined. In 2022, the listing is a long way off, but the tight capital chain caused by the epidemic caused Weima to be instantly filled with all kinds of buff-a sharp drop in production and sales, factory shutdowns, store closures and after-sales stagnation, especially the news that Weimar lost 8.2 billion yuan a year and Shen Hui's annual salary was 1.2 billion yuan.

Shen Hui had to prepare for himself, while Lao Chen cut the meat and withdrew from Weima in January this year.

Five years of waiting to look back.

R & F Li Silian's car-building experience is very short-only 47 days, but enough to make Lao Li unforgettable.

In 2019, it is estimated that in order to thoroughly understand the new ideas and new ways of playing of those old guys, Lao Li also began to try to find a suitable new power of car-building and feel a different filial piety between father and son.

So Lao Li took a fancy to Huatai Automobile, and held a tender press conference in July of that year. The two companies signed a strategic cooperation agreement, and R & F will participate in Huatai Automobile to build cars.

Unexpectedly, only 47 days later, Lao Li announced the suspension of cooperation at the performance meeting in the middle of the year, and buying shares was just talk.

Fortunately, Lao Li stopped his losses in time. Huatai Motors now needs a mortgage to buy underpants. Founder Zhang Genxiu not only owes 29.4 billion yuan in debt, but also is arrested and jailed for illegally selling land, becoming a rare prison talent in the newly built car circle.

Of course, the current situation of R & F is almost the same as that of Evergrande.

So after a stroll around like this, at present, the only person who is still doing nothing for the car-building industry is Hesheng Chuangzhan Zhu Mengyi. His eldest son, Zhu Yihang.

The investment strategies of Zhu Yihang's three siblings and father Zhu Mengyi are not much the same, or at least completely different.

Father Zhu built the first real estate company in China with sales exceeding 10 billion yuan (by the way, Father Zhu is a fellow-townsman from Meizhou, and he has an old friend whose surname is Ye). At the beginning of Hesheng Innovation, Evergrande had sales of only 1.4 billion yuan.

The three siblings cover a wide range of business, including not only the well-known real estate, e-sports, investment and new energy vehicles, but also hidden corners such as insurance, energy, entertainment, electric power, infrastructure, education, medicine and health.

Briefly list a few small projects that are rich in rival countries:

In terms of investment, there are China Mobile, Xiaomi Group, Ping an of China, HSBC Holdings and Sea shares.

Life insurance has Pearl River Life; electric power is Shanghai Electric, Yangxi Power Plant and Huizhou Pinghai Power Plant.

Energy sources include two large coal mines in Turpan and Fukang, Qingchunta Coal Mine in Inner Mongolia, and Caofeidian Wharf with an annual discharge of 200 million tons of coal.

Infrastructure includes the Zhunshuo Railway, Guanghui Expressway, Guangzhou-Shenzhen Expressway and Huizhou Bay Bridge.

No wonder Wang Shi lamented that the old Zhu family was "born Roman" and lamented that "the foundation created by the Zhu family can be called an aircraft carrier in the real estate field."

It is no wonder that Xu Jiayin had pinned his hopes on the Zhu family, hoping that the latter would spend 20 billion to acquire a 51 per cent stake in Evergrande property, so that he could live a decent winter.

Therefore, even though the revenue of Hesheng Creative Exhibition last year was HK $27.25 billion, down 11.3% from the same period last year, and the contribution value of real estate was HK $19.082 billion, down 14.14% from the same period last year, the Zhu family still ranked as the richest man in Guangzhou on last year's Hurun rich list with a fortune of 53.5 billion yuan.

Of course, the relationship between the above family businesses and Zhu Yihang is ordinary.

At present, there are only 19 enterprises directly related to him.

Two of the most famous companies are Pearl River Investment Management, which owns the Pearl River Road and Bridge, Huaxia Electric Power, Huaxia Energy and other famous small companies, and Han Jian Holdings, which owns the Pearl River Investment.

The ones that really let Zhu Yihang devote himself to it are Han Jian Holdings, Yangchuan Electronics, Jingsheng Industrial Co., Ltd., Zhongchao Entertainment Co., Ltd., and Jechuang Automobile.

Han Jian Holdings belongs to the Zhu family. If you don't do it, you will forget your ancestors.

There are also five, Yangchuan Electronics, Jingsheng Industries, and Zhongchao Mutual Entertainment are all inextricably linked to EDG e-sports Club, while Ji Technology and Co-Chuang Automotive are inextricably related to car building-the former is actually the automotive technology company of Co-Chuang.

And judging from the current situation, Hechuang Automobile has the highest registered capital among Zhu Yihang's affiliated companies, exceeding 5.5 billion yuan, which is even higher than the Pearl River investment of 4.17 billion.

Not only that, Pearl Investment Intelligence, a 100% holding subsidiary of Pearl River Investment, is the largest shareholder of Co-Venture, with a shareholding ratio of 68.56%, more than 3.78 billion yuan, more than three times that of GAC Ean, the second largest shareholder.

To put it bluntly, to some extent, Zhu Yihang's love for cars is not only greater than e-sports, but also earlier than e-sports. Because in 2007, he set up a media company called Jaguar Culture (I don't know if it was really related to Jaguar when the company was later cancelled).

At that time, Master Zhu was still a young man of twenty years old.

Unfortunately, at that time, regardless of the environment or their own conditions, Zhu Yihang could only stay in the initial stage of "branding your name on the door of our company."

Until 2021, finally waiting for the opportunity.

With the withdrawal of Li Bin and others, Guang Qi Wei is in urgent need of a Roman Shaoxia who is affectionate and sincere in building cars, so Zhu Yihang comes.

He rushed into the car circle with the Pearl River Investment without hesitation, frantically increasing capital.

Don't doubt Mr. Zhu's feelings for building cars-I'm even more willing to believe that he's the one who really wants to build cars than his predecessors Xu Jiayin and Yao Zhenhua.

After all, when he took the offer, GAC came, and the future was bleak.

Even if the first volume production car, Hechuang 007, is launched in early 2020, even if it stands on the shoulders of GAC and Weilai, the car is typical of both hearts and kidneys-directly taking the look and technology of AION LX and the intelligent voice assistant of Weilai NOMI as a selling point. As a result, it was successfully submerged in a large number of new cars that year, and only 659 cars were sold in a year.

After officially converted to the old Zhu family, Guang Qi Wei changed its name to Co-Chuang Automobile, and soon released the pure electric compact class SUV Co-Chuang Z03, with the "EDG Champion car, Co-Chuang Z03" as an important highlight.

This kind of mash-up does produce results and results. In 2022, Z03 took the lead, with cumulative sales of 18240 vehicles.

Although for the entire Chinese new energy market, Synergy's sense of existence is still extremely rare, accounting for only 0.2% of the entire market. But for the whole joint venture, it is a reason to continue to live.

At present, Hechuang has three models on sale, namely, the medium-sized SUV 007, the compact SUV Z03, and the medium-sized sedan A06, plus the commercial MPV V09 Merry, which will debut next month-basically in a benign state of 1-2 models a year.

It is much lighter than the 15 words and 15 oral new cars printed by Xu Jiayin.

Other data show that Hechuang's cumulative delivery volume reached 14712 in the first eight months of 2023. GAC GROUP and GAC Ean, who were hovering repeatedly on the brink of withdrawal, also increased their capital to Hechuang by 107 million and 493 million respectively this year.

Indeed, compared with e-sports, which has already taken off, the future prospect of Zhu Yihang and Hesheng Creative Exhibition in the field of new energy vehicles cannot be said to be picturesque, or at least the future is difficult to tell.

It looks like. It's kind of like ten years ago.

At that time, the "shock team" represented by Yang Yongxin was the absolute main force. What Zhu Yihang can do is not simply stay in the stage of oral gymnastics, but directly set up the EDG e-sports Club. Three years later, he opened a professional e-sports educational institution called "Super competitive Education" and participated in the design of relevant teaching materials.

After that, the sky was set overnight during the eight-year Anti-Japanese War. In November 2021, EDG beat South Korea's LCK zone team DK at 3:2 to win that year's LOL global finals.

On that day, Pearl River Investment directly opened a huge reward like the flood discharge of the three Gorges in the official WeChat account: "if you win the championship, you will be given a room, and everyone will have a share, one set for each!"

This kind of selfless attitude, young and old, really has the pleasure of eating the master by his son-in-law and becoming a regular position-- it also makes Prince Prince's 1.13 million share of the bonus instantly become a dispensable urine test sample.

So, is Master Zhu ready to grind for another eight years? Or are you going to use Hechuang V09 to let the veterans who used to build cars in real estate see the light again?

This article comes from the official account of Wechat: autocarweekly (ID:autocarweekly)

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