Shulou(Shulou.com)11/24 Report--

On September 23, next to Hangzhou West Lake, IF Speaker David I × QQ music offline audio audition is being staged in drivepro+Index store in Tianmu, a popular online business circle known as Hangzhou "City Living Room." Casting music melody and trend art, from audio audition, customized 3D player, exclusive selection song list, Q Music Ideas joint design competition, QQ music and IF David ape sound opened a series of "full scene" cross-border deep cooperation, expanded music cross-border new boundary, with AI and other black technology and unlimited creativity, opened up "music +" marketing alternative possibilities.

Trend art × moving melody, this wave of "music + scene" deep cooperation explodes Hangzhou

Let the appeal of music break through time and space, in Hangzhou Tianmu Li IF Speaker David I × QQ music offline audio audition scene, a giant David ape wearing QQ music headphones eye-catching, attracting the audience to take photos and punch cards. This is a giant installation specially designed by both parties for this joint activity, and its trend artistic intention is self-evident.

At the audio audition, ian yan, the representative of IF SPEAKER DAVID I, shared the artist Yuan Zeming with everyone.(DAVID YUAN) created David Ape IP's design concept and emotional positioning, IF SPEAKER DAVID I audio perfectly integrated art IP and technology into a new trend, QQ music brand manager Wu Min conveyed QQ music power "music +" concept and vision to the audience, and gathered independent musicians, media and a group of online celebrities on the spot. David Ape "IF Speaker David I matte silver new color debut, the audience gathered around the sound, immersive feel David ape sound singing details, experience IF Speaker David I this combination of artistic design and acoustic technology.

Expand the imagination of music, music + technology can still play like this!

The expression of glow experience, QQ music combined with "David ape" audio function features, launched on the platform IF David ape audio exclusive 3D music player skin, so that art and music in the device end perfect intersection, get a unique music playback experience. At the same time, QQ music also combines David ape audio characteristics, customized exclusive song list, not only collects the infinite enjoyment of high-quality music, but also perfectly reflects the singing details of David ape audio, and obtains the attention of many "music enthusiasts."

On the online upper side, play "music + technology," Q Music Ideas design open platform and David Ape launched David Ape 002 image creation competition to attract artists and designers to create audio art with their talents.

In this in-depth cooperation, the participation of innovative technologies such as AICG has also become a new highlight of cooperation. In the design competition, users can create a brand-new image of David Ape 002 through AICG and music, expanding creative possibilities. Before this, QQ Music held Q Music Ideas "Looking for AI Creative Home" design competition, in the competition of hundreds of outstanding contestants, the final 17 users won the grand prize. Among them, with Chinese culture as inspiration, casting Chinese elements and vinyl record player elements "Garden Surprise Dream" and other competition works, with unique classical aesthetic feeling won the love of many netizens.

Q Music Ideas "Looking for AI Creative Home" Design Competition First Prize Work "Garden Surprise Dream"

Through a series of customized activities, QQ Music and IF David Ape join hands to open the effective exploration of "music + scene" with unlimited creativity, deeply convey the brand temperament of the two brands to users, further expand the boundary of music cross-border cooperation, and open more possibilities and imagination space for music cooperation.

In the name of "sound," QQ music makes the industry rejuvenate

To reach in-depth cooperation with audio brands, to extend the boundaries of music marketing in an all-round way with "music + scene" and "music + technology." The cooperation between QQ Music and David Ape is not the first exploration of QQ Music.

Not long ago, QQ Music and Linn brand released the 50th anniversary limited edition vinyl player with Sondek LP12, launched 3D player skin, injected LP12-50 minimalist aesthetics into QQ music, and modernized interpretation of minimalist aesthetics relying on the platform, bringing a brand-new multi-sensory immersive experience for music lovers. This year QQ Music launched the industry's first three-dimensional interactive 3D vinyl player, jointly creating a series of 3D vinyl players with well-known artists and designers, giving consumers a more diverse and in-depth music playback experience. QQ Music has also joined hands with crocs and Nanjing Water City to create "Q Music Art CROCS together?" "Trend music art tour expansion, join hands with North Bund Raffles to create" dopamine music corridor,"continue to create trend music landmarks, further explore the multiple expressions of" music + scene,"create a broad world for the flexible integration of music and trend art, and stimulate unlimited possibilities.

In the name of sound, create links, QQ music and IF David ape audio as the representative of the brand deep cooperation, is providing a brand-new music experience way for the majority of music enthusiasts, let music and art fully blend, let rich music playing experience "within reach," fully release the vitality of music, empower the music industry to rejuvenate.

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