Shulou(Shulou.com)11/24 Report--

Innovation is the core momentum to promote the rapid development of enterprises and the foundation to enhance the value of the brand. For many years, Beidahuang Wandashan Dairy Industry adheres to the development concept of "innovative green development, science and technology enabling the future", integrates innovation genes into the enterprise's blood, and fully relies on technology research and development and application to shape the enterprise's core competitiveness and help brand building.

From July 2021, Beidahuang Wandashan Dairy Industry took the lead in putting forward the concept of "Alpine Ecological Milk" at the first China Alpine Ecological Dairy Development Summit Forum; to June 2022, the Agricultural Reclamation Dairy Alliance and Beidahuang Wandashan Dairy Industry issued a new group standard "China Agricultural Reclamation Alpine Ecological Dairy General requirements for Dairy cows", which filled the industry gap and established the industry standard of alpine ecological dairy industry.

At the same time, with the help of the strategic planning of brand focus and product focus, Beidahuang Wandashan Dairy has built a higher-end and richer product matrix, and launched infant milk powder represented by childish, Jingcai, Jingmei and Yuan Milk. The subdivided population milk powder represented by the Golden season and Zhuge series, to create a national nutrition and health comprehensive layout product matrix. In addition, the liquid milk product line has formed a "1x 5" product brand matrix, creating a large product with advantages such as black, fresh milk, light Yan and so on. In addition, in order to meet the diversified needs of consumers, Beidahuang Wandashan Dairy actively laid out the organic track, comprehensively created the core production area of organic + A2, and shaped the organic industry chain of nutrition for the whole family. In the future, Beidahuang Wandashan Dairy will continue to adhere to the brand path and promote new product research and development into the fast lane.

In the continuous research and development of high-quality products, Beidahuang Wandashan Dairy three-dimensional layout brand communication, innovative channel model. Closely centering on the general direction of the group's mother and son brand system construction, Wandashan Dairy will persevere in building the "Wandashan" brand promotion highland, with the central enterprises joining hands with CCTV to increase the CCTV-1 prime-time advertising, increase the brand space, and do a good job in the accurate delivery of community media and outdoor media around key markets and key stores to help terminal sales. Layout double micro one shake, small red book and mother and child media, strengthen the communication and guidance with the target consumer groups, and improve the popularity of the brand.

In addition, Beidahuang Wandashan Dairy signed a contract with Ma Li, a well-known comedian and movie star who is deeply loved by the people. In 2022, Ma Li became the spokesperson of the "Young Cai" brand. Beidahuang Wandashan Dairy joined hands with the box office queen to achieve a high quality of life with the people. Over the past year, Ma Li has witnessed Wandashan Dairy's adherence to alpine ecological milk sources. In February this year, Ma Li became the spokesperson for the new high-end product "Jingnai extraordinary", and the two sides continued to work together to provide high-quality milk powder and services to thousands of Chinese families.

In the future, Wandashan Dairy will continue to adhere to love and quality, unswervingly enhance its scientific and technological innovation ability and brand strength, continue to launch professional and reliable high-quality dairy products, promote the high-quality development of the industry, and establish an international example of Chinese brands!

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