Shulou(Shulou.com)11/24 Report--

On September 22, "2023 Sony Audio sharing Exchange" ended perfectly in Shanghai BEACH NO.11 Music Art Space. This is a feast of exchange that combines the spirit of Sony craftsmen and the stories behind the research and development of Sony cool techs and declassified products. at the same time, it shows Sony's comprehensive strength in the field of music ecology-- from creation, recording production, to copyright distribution, playing and listening-- Sony, which has been infiltrating the music field for more than 70 years, with its own technology, content, products and services. Make an indispensable contribution to the field of music.

For The Music--2023 Sony Audio Exchange

The display of the complete ecological chain from creation to listening

The exchange not only brought the audience an opportunity to experience Sony's high-quality audio products up close, but also brought together the wonderful interaction of Sony engineers, creators and music lovers. Sony product R & D engineers shared the birth story of professional audio products such as Cmure 80 and MDR-MV1; behind the development of Walkman for more than 40 years, Sony has changed and remained the same. Millions of UP master and well-known voice actor Pang Snowman shared the powerful power of Sony audio professional products on self-media, while famous musician Jia Yinan and singer Jia Ziye also attended the scene to share with the audience the touching experience that Sony products bring to their work and life.

Adhering to the "For the Music" (born for music) brand concept, with the advantages of a complete music industry chain and accumulated Sony audio business, in today's digital streaming media era, through good benchmarking products, cool techs, to build a seamless communication bridge between creators and music lovers. In addition, Sony has been adhering to actively participate in customer communication activities, listen to customer feedback and voices, customer-oriented and continue to launch excellent products. Everyone can become a creator today, enjoy excellent sound quality and experience at the same time, freely express the power of music!

Chen Wei, Senior Director of Sony Pictures and Audio products Marketing Department

1. Led by technology, Sony builds a bridge between creators and listeners, live studios, anchors, self-media, home recording engineers. These words look ordinary on their own, but together they become a prism that reflects the present age. In the wave of new media, how changes in demand and usage scenarios promote the change of audio products, in this exchange, microphone design engineer Sasahara Sakuo and headphone acoustic design engineer Shunsuke gave their answers.

Sakahara, a microphone design engineer

Yukio Sasahara, who has been in the industry for nearly 35 years, shared the story of the birth of CMur80. Cmur80 inherits more than 60 years of R & D experience of C-series microphones, uses the same diaphragm material as the legendary Cmur800G in the industry, and continues the same pick-up head structure of master microphone Cmur100. with a more lightweight, flexible and people-friendly price, Cmur80 practices the product concept that "everyone can be a sound creator", so that audio recording is no longer limited to professional studios. This product, with its exquisite, solid product design (microphone pickup head, shell structure) and convenient and practical hard core technology (PAD (custom attenuation) function, LCF (low cut filtering), has won high praise even for many professional creators such as singers, producers, instrumentalists and so on.

The headphone acoustics design engineer tide sees the handsome assistant.

Chao Jian Junfu, who has been engaged in headphone acoustic design, shared the background of MDR-MV1, Sony's first open monitoring headset released in 2023, introduced audio cool techs in detail from the aspects of sound quality, wearing comfort, connectivity and ease of use, and told how to realize the effect of traditional 13-channel speakers in spatial audio creation through a headset. In addition, the exchange meeting also showed his mental process of communicating with the creator.

MDR-MV1 Design concept and reason display of good Sound quality

2, the sense of hearing is king, continuous innovation, big waves to clean up the sand, the beginning to see the real gold in the past, a Walkman is enough to make you the prettiest boy on the street; now, with the rise of digital music, the form of music has been changing. Walkman has been developing for more than 40 years, seeking both originality and innovation. Sony, which has been listening to the needs of users, not only leads and adapts to the listening trend, but also maintains the persistence and pursuit of sound quality, so that Walkman is still synonymous with high quality sound quality in the long history of audio development.

Yang Yong, product manager of Sony Pictures and Audio

The exchange opened a memory review of "sound change", which not only explained the change of Sony Walkman through speeches, but also exhibited the most representative Walkman portable music players-the industry-renowned Sony BRICS II NW-WM1ZM2 and "Little Black Brick" NW-ZX700 series.

Analysis of Sony BRICS second-generation NW-WM1ZM2

With sophisticated materials, lean technology and ingenuity, while constantly upgrading digital audio technology, running Android operating system, and supporting streaming and Wi-Fi networks, these two new generation players demonstrate Sony's innovative ability to keep up with the trend and always carry out its mission of "letting users enjoy a high-quality listening experience".

Through detailed explanation and personal experience of the player, we can see Sony's original intention of high quality, which has remained unchanged for more than 40 years, adheres to the pure belief that "listening is king", and respects the sincerity of users and the market.

NW-WM1ZM2 (left); NW-WM1AM2 (right)

3. Convey the voice of emotion attentively and always work with creators at a time when everyone can become a creator. Sony, as a creative entertainment company with a complete music industry chain, is willing to use technology to empower creators. Let the product become the right-hand man for the creator at any time, and convey the strong bond of creative intention and emotion to the listener. At the exchange, Sony handed the microphone to the music creators.

Dubbing actor and sound worker fat snowman

Fat Snowman is not only a dubbing actor and audio worker with an independent sound production studio, but also a master of bilibili UP. For him, sound interpretation is the foundation of life, and the microphone is an important tool to present the effect of sound. Having used a variety of microphones, he chose the Sony Cmur80 capacitive microphone as one of his common recording devices. For him, the C80 is a nice microphone that conforms to the mainstream aesthetic of the human voice, and like other Sony audio products, it has a variety of designs starting from the user, giving full sense of work happiness with the power of creativity and technology.

The fat snowman shared that the CMI 80 is black in appearance, small and delicate, has the usual exquisite style of Sony, and keeps a low profile in the picture. Sound presentation, Cmur80 on the human voice and guitar sound collection effect is very good, in line with the mainstream aesthetic, simple, easy to use, dry tone straight out is also satisfactory. This is due to the continuation of Cmur80's high-quality pick-up technology for classic Cmur800G and Cmur100, as well as practical features such as "low-cut filtering" and "fixed attenuation (PAD)", which enables creators to achieve a recording effect closer to studio level in a simple environment, making it convenient for sound workers like fat snowmen or self-media people to carry out high-quality recording in a variety of scenes.

Jia Yinan, a famous producer, arranger and professional musician

In addition, the exchange also specially invited Jia Yinan, a well-known producer, arranger and professional musician, who has the honor of "omnipotent guitar master" in the industry, to bring his surprise moment and touching experience in the process of music creation by Sony Cmur100, Cmur80 and IER-Z1R. Familiar with the history and strength of Sony's development in the field of music, he praised: "to some extent, there are too many music and sounds in the world that Sony heard first and then were heard by the world."

Jia Yinan and his daughter Jia Ziye performed the song "summer light" jointly written by father and daughter at the exchange meeting. What is more memorable is that this is Jia Ziye's first hit song in EP after signing Universal Music, and the microphone used at that time is the legendary microphone Cmuri 800G.

Jia Yinan and Jia cotyledon perform "summer light" live.

"Suowei" music blooms in the ear, and the sound of quality enters the heart. After the exchange and sharing, the audience had a close experience of Sony products, including Cmur80, PCM-D10, MDR-7506, MDR-MV1, WM1M2, ZX700, MDR-Z1R,IER-Z1R,Just ear and so on. From creation, recording and production to copyright distribution, playing and listening, from engineers, creators to music lovers, Sony has more than 40 years of industry leadership and quality persistence, live up to the brand concept of "For The Music" (born for music), has been committed to across different groups of people, to build a bridge of communication, enrich listening experience, let music shuttle in the ear, let emotion flow in the heart.

Group photo of Sony Audio Exchange event

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