Shulou(Shulou.com)11/24 Report--

"When I was a child, I was afraid to read the report card, and when I grew up, I was afraid to read the physical examination report." Young people who were anxious for health gradually became the main force in the health pot market. Different from the elderly group, they pursue individuality, sense of belonging and quality of life, not only "looking at the face," but also "losing heart"... The segmented needs of young people constantly give birth to new market and industrial opportunities. How to further understand young people and meet their health needs? Become the key to brand building new category opportunities.

Insight into the user's health needs, bear electrical appliances in-depth demand mining and product innovation, through deep cultivation of health pot "small category," with rich product matrix, opened the health subdivision track "big market." At present, Bear Health Pot leads the industry by virtue of its excellent product advantages. From 2015 to 2022, the sales volume of all channels has exceeded 2800 + million units, and it has achieved the first sales volume of health pot category for five consecutive years.

Insight into user needs and create a large market for health pot categories

Young people's needs for health care lie in "fast" and "lazy." In the selection of health care products, the pursuit of simplicity and efficiency, weighing time cost, simplifying physical labor, achieving the goal of health care in "laziness" and obtaining health are the pursuit of young people for health care.

Bear Electric "people-centered," in-depth user demand mining, through innovative research and development strong output of high-quality products. For example, aiming at the homogeneous competition in the health pot market, Xiao Xiong Electric innovates the technology of "small bubbles," creates a new concept of "keeping health with softness," realizes soft stewing, and fully releases the nutrition of ingredients. At the same time, in order to solve the cleaning problem of the health pot, the bottom of the small bubble health pot is coated with water-based non-stick coating, such as attaching a layer of protective film to the heating plate. When cleaning, it can be restored with a rag, which is proper lazy welfare.

In addition, the bear electric health pot also expands multiple scenes such as family, workplace and outdoor to meet the exquisite life needs of young people. Leisure afternoon time, people living alone do not want to drink milk tea cola, prepare a pot of fresh and elegant lemon black tea with a bear electric health pot, you can immerse yourself in a person's exquisite afternoon time; how many people in the family? "One pot for three purposes" health pot meets the delicate nourishing needs of sinking type soft stewing, filtering and stewing, fast cooking and slow cooking, and realizes diversified family health preservation scenes. If it's in the office, the "pot + cup" health pot not only has low noise to satisfy office warm drinking and brewing scenes, but also adds a gentle and quiet atmosphere to busy work.

Although the user needs are different, but the bear electric appliances through the product, scene innovation are satisfied one by one, as shown in "100 happy moments cured by the bear" TVC, bear electric appliances can always bring unlimited healing power to young people's lives.

Behind the leading industry is the advancement of multi-dimensional R & D strength.

Product innovation should not be a castle in the air. In addition to drawing inspiration from user needs, it should be based on the precipitation of R & D strength. The reason why Xiao Xiong Electric Kettle can lead the industry lies in the advancement of multi-dimensional R & D strength, achieving patent R & D, design and intelligent manufacturing.

As a small household appliance standard for families, the phenomenon of product homogeneity is becoming more and more serious after the outbreak of growth. In order to get out of the dilemma of "homogenization," on the basis of traditional stewing function, the Bear Electric Kettle optimizes the function innovation iteration, breaks the use scene of traditional health pot, covers multiple scenes from home, office to outdoor camping, travel, etc., and realizes innovation breaking circle through R & D patentization. At present, there are more than 60 patents in the category of Bear Electric Health Pot.

Patented support makes the product easier to use, but for young people with the highest face value, the health pot not only needs outstanding strength, but also needs to achieve "love at first sight" in design. Bear Electric 10 + design team gives health pot high face value, such as modern retro green design office light pot, pink girl heart health stew pot, etc., are deeply loved by young groups.

Whether it is function or face value, high-quality product output is inseparable from powerful digital intelligence manufacturing capability. Bear Electric is building a digital intelligent manufacturing territory, building 4 intelligent production bases, 1 parts manufacturing base and 1 operation base nationwide, and has a top-level automatic production line for health pots in China, which can ensure the renewal iteration speed of health pots to meet the rapidly changing health preservation needs.

Nowadays, when it comes to health pot, bear electric appliance has become its first association word, which is not accomplished overnight, but the result of time quenching. Adhering to the brand positioning of "small household appliances liked by young people," Xiao Xiong Electric always draws innovation inspiration from user insight, constructs enterprise strength from multiple dimensions, adheres to the three product strategies of innovation, diversification, exquisite fashion and small intelligence, creates intelligent and humanized experience for users, and creates a large market for health pot category.

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