Shulou(Shulou.com)11/24 Report--

Recently, the "2023 Guangdong Fashion week-Autumn" activity is in full swing. As one of the three major fashion weeks in China, this year's Guangdong Fashion week, with the theme of "paying homage to Dreams", has an eight-day agenda, covering more than 50 official theme activities, such as new product releases, fashion exhibitions, economic and trade exchanges, award ceremonies, and so on. It aims to inject new vitality into the clothing industry and lead the new trend of fashion consumption.

It is worth noting that on the activity day on September 20, Guangdong Fashion week joined hands with Kuishou Fashion and Kuishou e-commerce to launch the Guangdong Fashion week "Fast Fashion" clothing ceremony, and held the cooperation launching ceremony of the Kuaishou e-commerce Xintang denim clothing innovation service center. Lin Yuehua, director of Xintang denim clothing service center, and Feng Wei, head of women's clothing in the development department of fast-hand e-commerce merchants, as representatives, formally exchanged cooperative contracts at the scene.

Fast Fashion is an important marketing IP promoted by Kuaishou e-commerce this year, which aims to create new marketing opportunities for Kuaishou style fashion clothing. Cooperation with Guangdong Fashion week can further enrich the supply of Kuaishou e-commerce fashion trends and meet consumer demand. At this Guangdong Fashion week, Wu Chenghai, an expert in women's wear industry operation of Kuaishou e-commerce business development department, also shared the sales trends and categories of Kuaishou e-commerce autumn and winter clothing, and hoped that more fashion brands would enter as new merchants and enjoy more new business dividends.

At the same time, this Fashion week also joined hands with Kuaishou to create a new consumption model of "watching while buying" and "buying after the show" during the fashion shows of many original brands in the years of TRIPHOP, Luxiang South and Korean Wind. While watching the show, users buy their preferred clothing products directly through Kuaishou ofo, effectively promoting brands and businesses to get new business opportunities nationwide.

In fact, not long ago, Kuaishou Fashion just conducted a cross-border cooperation with China International Fashion week, merging fashion elements with old iron culture, and redefining the understanding of fashion and beauty through the frank and down-to-earth life of our brothers. show a more fashionable spirit. The combination of Kuaishou Fashion, Kuaishou e-commerce and Guangzhou Fashion week is to explore further cooperation with Kuaishou business ecology in addition to fashion display. It is believed that the mode of "buying while watching" and "buying after the show" will become the standard mode of fashion week in the future.

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