Shulou(Shulou.com)11/24 Report--

On September 20, 100 Internet industry and cloud original companies gathered in Shanghai to attend the 2023 Huawei Cloud-EU Interconnection Innovation Summit. This is Huawei Cloud's first summit with the theme of "Chinese enterprises going to Europe". Huawei Cloud and 100 Internet and cloud original companies jointly explore a high-quality way to go to Europe and set sail.

Lu Yong, president of Huawei's European regional department, reviewed Huawei's 23 years of hard work in Europe, looked forward to the prospect of European development, and called on outstanding Chinese enterprises to help each other, using Europe as a bridgehead to go to sea, together with Huawei and Huawei Yun. to do business all over the world.

Lu Yong, President of Huawei's European Regional Department

Europe is the highland of brand value for enterprises to go to sea, and it is also the most stringent market in the world, with both challenges and opportunities. Tao Min, president of Huawei Cloud Europe, calls on all enterprises to go to sea in Europe. In the early stage of development, the upstream and downstream of the industry need to go out to sea together. At the same time, Huawei Cloud will provide a large platform capability. Huawei Cloud will be the preferred comprehensive partner for enterprises to go to sea in Europe.

Tao Min, president of Huawei Cloud Europe

Under the tide of industrial digitization, it is the right time for enterprises to go to sea. The overseas growth of Chinese enterprises should not be blind, and the correct strategic direction will guide the global layout of enterprises. There is a big difference between going out to sea in Europe and domestic operation. Overseas enterprises should not only grasp the opportunity to go to sea, but also use the ability of excellent partners to quickly find out the details related to the whole process of enterprise operation. Based on rich data and policy analysis, Zhang Chengliang, a consulting partner at PricewaterhouseCoopers Silot, comprehensively explained the various advantages of companies going to Europe in terms of policy, business environment and value. it is concluded that overseas enterprises have shown a trend of diversification from volume, appeal to form. At the same time, Zhang Chengliang pointed out that overseas enterprises should go through three steps: market development, overseas operation, and brand rooting, so as to gradually achieve the growth goals of the European and global markets.

Zhang Chengliang, consulting partner of PricewaterhouseCoopers Silot

At the meeting, Hu Weiqi, vice president of Huawei Cloud China, reviewed the trip of Chinese company Lingyun to sea. Huawei Cloud continued to release Huawei's overseas experience, build peer interaction, build domestic and overseas bridges, and explore new trends, new technologies and new opportunities for going abroad. Pan Jie, vice president of Huawei Cloud Europe, combines the different demands of the enterprise for steady growth in Europe at different stages, and relies on his rich operational experience in Europe. Around the five business sectors of operator business, enterprise business, cloud business, digital energy and consumer business, Huawei Cloud continues to provide enterprises with innovative products, solutions and services. Through global compliance, highly competitive solutions, sharing local operation experience and enriching ecology, Huawei Cloud helps enterprises to take every step of going out to sea successfully.

Hu Weiqi, vice president of Huawei Cloud China

Pan Jie, vice president of Huawei Cloud Europe

In terms of innovation practice, companies such as Sevens, most Beautiful Weather and Ludium Lab, a Spanish Internet game, shared their innovative practices in cooperation with Huawei Cloud in Europe to explore breakthrough directions at the summit. Relying on Huawei Consumer Cloud's global user base of hundreds of millions of users and Huawei Cloud's extensive influence in the European market, joint marketing, online and offline joint launches and other capabilities can actually drive the growth of enterprise users. Chen Yong, founder of Severn Marketing Consulting, summed up the mainstream marketing channels in the European market, using vivid case comparisons to analyze the many advantages of digital marketing that contribute to user growth for the enterprises present; the most beautiful weather actively embraced Huawei Cloud, expanded product capabilities by releasing digital productivity, and significantly improved the capabilities of global deployment, global data synchronization and global logical architecture. Mihai Gal and Alberto Mera of Ludium Lab, a Spanish game company, unravel the advantageous experience of gaining customers on the cloud through technology cases such as C-end, B-end business, smart cockpit, metamosmos, 3D printing and so on, and show incisively and vividly the vertical segmentation advantages of local partners under Huawei's cloud technology service capabilities.

Working closely with local operators is one of the ways for enterprises to respond quickly to the needs of users and improve their user experience. Based on the inherent advantages of local operators, Thomas Walgenbach, the marketing director of T-Systems, the first partner of Huawei Cloud in Europe, stressed the necessity of localized operation and data on the cloud in Europe, in the form of tool analysis and results report, to enhance the confidence of the companies present in going to Europe.

At the end of the summit, there was an important link-the launching ceremony of the European Union for Chinese enterprises to go abroad. Through the European Union of Chinese enterprises going out to sea, enterprises will promote the co-construction and co-creation of enterprises in different industries by means of information sharing and experience sharing, centering on the successful cases of model enterprises. for small and medium-sized enterprises to find more solutions in line with their own development direction.

Huawei Cloud, which has rich overseas experience and technology precipitation, will help enterprises develop full-cycle services in product research and development, tool development, localized operation, marketing promotion, business docking and other aspects by sharing technology, resources and experience. build a set of meticulous, complete and reusable new sea paradigm to help Chinese enterprises move towards Europe.

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