Shulou(Shulou.com)11/24 Report--

"Climate change is not far away from us, and all efforts to mitigate and adapt to climate change are climate action." -- Wild Aid (WildAid)

On September 21, the public communication campaign "you define the next Climate Action", jointly launched by the international environmental protection agency WildAid, China Green carbon sinks and China Environmental Newspapers, was held in Beijing. Whale Hongli, as one of the co-creative partners of climate action, uses technology to lead a low-carbon lifestyle, uses communication to awaken public awareness of environmental protection, and helps to achieve sustainable ecological development.

At present, the world is experiencing climate change characterized by global warming, under its influence, extreme abnormal weather and climate events become more frequent, last longer and cause more serious damage. Advocating a low-carbon and sustainable lifestyle and building a community of human and natural life requires the participation and action of every enterprise and individual.

As Huawei's terminal intelligent marketing platform, Whale Hongdong adheres to Huawei's environmental concept of "symbiosis between technology and nature", continues to explore new ways of commonweal marketing, and practices the road of commonweal with innovative and pragmatic attitude. In August, Whale Hongdong joined the Wild Rescue (WildAid) campaign to speak for endangered species and called on users to protect elephants "vividly from action". In mid-early September, it focused on the ocean and launched a live video broadcast of the Huawei Wild Rescue (WildAid) "Ocean has you" event to call for less damage to the ocean.

This time, the climate action that is close to human life, Whale Hongdong can be more deeply involved and coordinated in many ways. In order to expand the publicity volume of WildAid climate action public welfare live broadcast, Whale Hongdong can bring together media and flow advantages such as Huawei Weather, Huawei browser and Huawei video, and preheat and promote live broadcast activities by using various resources such as screen opening, information flow, banner, weather intelligent reminder cards and so on, so as to mobilize more users to participate in climate protection actions and effectively improve the publicity effectiveness of this public welfare event.

During the warm-up period, theme posters were pushed at the opening screen, information flow, focus map and other resources, with the eye-catching theme of "next climate action, you define" and the star effect of public welfare ambassador Wu Lei. Users click the picture and text to go directly to the live broadcast reservation landing page, and the public welfare promotion video and climate action background introduction are displayed one by one to enhance users' awareness of climate action. At the same time, a calendar appointment reminder is added in the middle of the landing page to guide users to pay attention to the event on the day of the event and warm up for the event, which finally achieves an exposure effect of nearly 10 million.

On the day of the event, as a professional, daily and intelligent weather life service App for the majority of users, Huawei Weather opened up the rich application scenarios in Huawei's ecology, and displayed the information of this event in many resource sites, such as App screen opening, intelligent reminder card and bottom banner. Users can click on the poster to directly enter the live broadcast interface to watch. As of June 30, 2023, the number of monthly active users of Huawei weather has exceeded 220 million. With the help of Huawei's rich weather scenes, this climate campaign has attracted public attention with more original publicity and made more users aware of the importance of low-carbon environmental protection. At the same time, Huawei video synchronous live event scene, online and offline user interaction, for public welfare communication.

Whale Hongdong has a unique advantage in the field of digital marketing, looking forward to more innovative publicity attempts for the public welfare, with the help of the resources and capabilities of the platform to stimulate and create a wider range of influence. In the future, Whale Hong dynamic Energy will also work with Wild Rescue to explore more public welfare activities and use practical actions to promote ecological sustainable development.

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