Shulou(Shulou.com)11/24 Report--

The annual launch of the new Apple phone has once again become a "iPhone moment" to verify JD.com 's real-time retail ability.

On September 22, the new iPhone 15 series was officially launched. JD.com, JD.com 's real-time retail platform, released the launch day report: as of 10:00 on September 22, JD.com 's sales of iPhone 15 series phones were up 253% from the same period last year. At 8 o'clock in the morning, blue queues have been lined up in many stores across the country, and many Dada express send knights to "squat", waiting for the first time to pick up and deliver. After 10 minutes of sale, 25000 new machines are already on the way.

At 8: 00 a.m. on the opening day, there was a long line of Dada Knights at Apple stores around the country, waiting to pick up JD.com 's order.

The increase of orders in the sinking market has become a bright spot in JD.com 's sales of Apple's new phones this year. According to JD.com 's arrival data, orders from third-tier cities and below have increased sixfold compared with the same period last year. Residents of relatively remote cities such as Xizang in Lhasa, Kashgar in Xinjiang, Alashan League in Inner Mongolia and Jiamusi in Heilongjiang have also joined the army of real-time consumers of new iPhone phones.

"this shows that on the one hand, real-time retail has entered the era of full-time retail, spreading to a wider area and more people, and there is also a strong demand for the sinking market. On the other hand, we have teamed up with more than 4600 Apple authorized stores this year to make adequate stock based on pre-sale. Rich local supply coupled with convenient hour service, the first time to meet the needs of users of new phones. In addition, thanks to JD.com 's brand reputation and user intelligence accumulated in the mobile phone digital category, this year's new phone sales also ushered in another outbreak. We are also confident about the next sales trend of the iPhone 15 series. " JD.com to the home 3C digital person in charge said.

According to reports, JD.com home is the first real-time retail platform to obtain the pre-sale qualification of new phones under the Apple brand, and it is also the first real-time retail platform for Apple dealers to enter and cooperate. The cooperation can be traced back to the launch of the iPhone 12 series in September 2020, when nearly 500 Apple authorized stores were launched, and this year the number has expanded to more than 4600.

At present, JD.com 's arrival platform has settled in more than 400000 offline retail stores, providing consumers in more than 2000 counties, districts and cities with a full range of services within hours and minutes as soon as possible. The JD.com Brand Conference held a few days ago also announced the formal launch of the "double 10 billion Brand Program" for brand partners, which will help more than 10 brands exceed 1 billion in sales in 2024, and create a brand benchmark with sales of more than 10 billion.

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