Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 22, Google has repeatedly ridiculed Apple iMessage for not supporting RCS rich text messaging service. CTOnews.com has previously reported that Google claimed that more than 800 million people around the world use RCS "text messages" at the 2023 I / O developer conference, but does not include Apple iPhone users.

RCS is a new open SMS standard created by Google to replace SMS SMS. Although Google has been promoting RCS for every Android user, Apple never seems to be open to the idea of adopting RCS on iOS, because Apple already has iMessage, its alternative to SMS, which can only be used on Apple devices.

Google recently released an advertisement for "BP", which once again made fun of Apple, including a BP called "iPager", which mocked Apple for converting iMessage messages sent to platforms such as Android into old-fashioned SMS and MMS text messages.

"iPager is not real, but the problems caused by Apple's use of SMS are real," Google said in a video description on YouTube. Let's provide a better SMS service for everyone to help Apple # GetTheMessage upgrade to RCS. "

Mobile phone makers such as Samsung have adopted RCS technology, but Apple has stuck to its own iMessage standard, which has caused dissatisfaction with Google. In January last year, Google Senior Vice President Hiroshi Lockheimer criticized Apple for "hindering the user experience," but Apple's position did not waver. At last year's developer conference, Tim Cook said that anyone frustrated by the "green information bubble" should buy an iPhone.

According to court documents in Apple's legal dispute with Epic Games in 2021, Apple sees its iMessage platform as a key service that locks users in its ecosystem and believes that moving iMessage to Android will "hurt us more than help us".

Related reading "Google: more than 800 million people worldwide use RCS" SMS, excluding Apple iPhone users "

"Google inserts the name" RCS "into Android's native SMS app, hoping to expand its popularity among the user community."

"Google uses CES 2023 to launch another # GetTheMessage campaign to urge Apple to deploy RCS."

Cook explained why Apple does not support RCS enhanced SMS: the voice of users is low, just buy your mother an iPhone.

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