Shulou(Shulou.com)11/24 Report--

Not long ago, JFK Market Consulting (China) Co., Ltd. (GFK) released the notebook retail market report for July 2023. Quarterly sales in the Chinese mainland laptop retail market fell 10 per cent in July from a year earlier and 37 per cent from a month earlier, according to the report.

But in the context of the overall decline in the market, there is one brand that is rising against the trend, that is, Huawei. According to data, in the retail market segment of lightweight computers, Huawei's brand share was 23.6% in July, up 1.6% from a year earlier and 4.4% from a month earlier, including 35.7% in offline channels, up 5.0% from a year earlier. In addition, the share in the 5K + price range of lightweight books is 33.7%, an increase of 2.9% over the same period last year and 4.0% month-on-month.

In addition, according to the ranking of retail brand sales of pen wires in China in July, Huawei has ranked second. According to the Q2 data of 2023 given by Canalys, Huawei ranked third in shipments in the second quarter, firmly ranking in the top three in the overall domestic PC market. Considering that Huawei MateBook series notebooks are lightweight, while the product types of other brands also include game books, so only consider this category, combined with the previous GFK data, the share of lightweight notebooks in China is rising compared with the same period last year, Huawei Smart PC is expected to become the first place in the lightweight market.

Digital intelligence leads the mixed office era, intelligent PC has become an inevitable trend in the market, and when it comes to "smart PC", some students may not understand it very well, but its key point obviously focuses on "wisdom", but in fact, the so-called "wisdom" is also determined by consumer demand.

In recent years, with the rise of mobile Internet, Internet of things, AI and other emerging technologies, the era of "mixed office" characterized by diversification, fragmented scenarios and multi-device collaboration is coming at an accelerated pace.

For example, in the new media, video graphics and text and other content creation industries that more and more young people are engaged in, they have the characteristics and needs of "mixed office". Mobile phones are needed to shoot materials and collect materials. Computers are needed to edit, process and create the material. At the same time, the place and scene of work is no longer limited to the office, and it is possible to deal with the needs of work at the scene of the event, on the way of travel, anytime and anywhere. These characteristics of mixed office put forward the demand for higher performance and processing efficiency of the computers we work on. At the same time, they also need computers to be light and thin enough to have the ability to cooperate easily with mobile phones, tablets and other devices.

For example, government and enterprise office users often have the need for meetings. In the past, meeting minutes and key materials can be recorded on paper, but with the popularity of digital and paperless office, important materials need to be completed on PC, so people also put forward new requirements for PC: it needs to have better intelligent voice, intelligent conference and other functions. When different devices accumulate too many files, people will require PC to be able to easily call files on other devices.

To meet these needs, PC must develop in the direction of intelligence. The so-called "intelligence" is to have a variety of intelligent features, such as multi-device cooperation, intelligent interaction, ecological integration, smooth operation and so on, which can bring users richer scenarios and more efficient experience.

In the recent "2023-2029 China computer Industry Market Research and Investment Strategy Research report" released by Zhiyan Consulting, it is clearly pointed out that micro, intelligence, network and wireless are the main development trends of the PC industry. Among them, "intelligence", that is, "wisdom", is one of the next basic development directions of PC.

The future PC market will be dominated by Smart PC, and it is precisely because of the forward-looking layout on the track of Smart PC and the continuous cultivation of product technology that Huawei Smart PC can have such a strong performance in the PC market.

Huawei's smart PC is growing against the trend. What did it do right? So, what does Huawei's smart PC do to lead and innovate so that it can be recognized by consumers?

Looking back at Huawei's exploration of intelligent PC over the past years, we will find the secret of their strong counter-cyclical growth: comprehensive ploughing and research around the three cores of intelligent experience, aesthetic design, innovation and technology.

1. Intelligent experience for example, for intelligent PC, you must first have an intelligent experience. The experience of using wisdom has been introduced before. to put it simply, it is the interaction of wisdom, the integration of different ecology, and smoother functions, operations, and so on. In this regard, Huawei was the first to gain access to the experience of Windows and Android phones through multi-screen collaboration in 2019, while in 2021, Huawei created hyperterminal functions and mobile application engines, defining a new experience of ecological integration of intelligent office scenarios and device collaboration.

For example, when media workers create copywriting, they may need to constantly transfer material between PC and mobile phone. At this time, Huawei mobile phone and Huawei Smart PC can be used for multi-screen collaboration, easy drag and drop on the computer, and file sharing can be carried out. If you are cutting video, you may also need to use wireless headphones or other devices to assist in creation, then you can also use the HyperTerminal function on Huawei Smart PC to pull laptops and mobile phones, tablets, headphones, etc., and then perform multi-task collaborative processing. This really says goodbye to the troublesome operation of inserting and unplugging different devices with data cables in the past.

There are also content workers who may need to rely on some materials on the mobile phone App to get inspiration, but these App may not be available on PC, so multi-screen collaboration now supports the dual display experience of native vertical screen and flat screen horizontal screen, and enjoys the application ecology of three devices on one screen, so you don't have to watch the phone tablet and create at the same time. In addition, if you are creating drawings on the tablet and need to transfer to the PC, you can also use the super transit station function to drag up on the tablet to make it easy for the work to flow across applications and devices.

2. In addition to these intelligent interactive experiences of cross-device and ecological integration, Huawei Smart PC has also achieved breakthrough functions through a series of innovative technologies, thus bringing about a more intimate user experience. This is also one of the reasons why Huawei Smart PC can be loved by the majority of users.

Huawei's innovative AI technology, for example, has brought a series of productivity-enhancing intelligent features to Huawei's smart PC, such as smart voice, which can generate AI minutes of multiplayer meetings with one click.

This feature is particularly useful for government and enterprise users who need to hold frequent meetings. In the past, if you want to record the contents of the whole meeting, you need to make a summary with paper and pencil while recording. After finishing, you have to follow the recording to check the gaps, which is particularly tedious. With the intelligent voice function of Huawei Smart PC, PC can help us organize the minutes, which can save us a lot of time.

When it comes to meetings, before the online meeting, it is often difficult to hear each other clearly because of network, noise and other problems, and there is even a harsh noise. Huawei Smart PC took note of this and introduced AI sound effects to make each other's voice clearer through pure voice mode.

In addition, Huawei MateBook X Pro 2023 also introduced eight innovative gestures that allow the trackpad to operate single and double knuckles like a mobile phone to achieve screenshots and screenshots, as well as sliding the left and right edges to adjust brightness and volume, all of which greatly improve the operational efficiency of users' daily use.

For example, Huawei has also launched a number of smart PC using the new metamaterial antenna technology, which enables transmission over longer distances and ensures transmission speed and stability.

These functions and features based on innovative technology enable Huawei to further improve the detailed experience of smart PC in different scenarios, and make smart PC be branded as simple, efficient and comfortable in the minds of users.

3. Consumers in the new era of design aesthetics not only pursue the use value of goods, but also pay more attention to the spiritual value brought by product aesthetics, and use product aesthetics to convey their emotions and character. At this point, Huawei Smart PC has also paid attention to the importance of design aesthetics from the very beginning.

Huawei focused on extreme frivolity when it launched its first notebook MateBook in 2016, and in 2017 and 2018 Huawei further strengthened this original aesthetics with the narrow frame of the MateBook X series, the 3:2 screen ratio, the fingerprint power key and the MateBook X Pro's 91% screen share comprehensive screen.

And to 2021, Huawei MateBook 14s from the Chinese landscape painting in a touch of green spruce green color matching, but also become out of the circle design, as well as brocade white / ink blue / dawn powder, etc., through color matching to show the land of Chinese mountains and rivers, Huawei PC and other products have become unique aesthetic philosophy.

Since then, Huawei MateBook X Pro 2022 micro-velvet collection version on this basis, in the same transmission of traditional culture on the basis of ink blue, brocade and white, with a unique micro-velvet spraying process, the first to create a "micro-velvet metal body" design, breaking the 10-year aesthetic order of the notebook industry. MateBook X Pro 2023 micro-velvet collection version of the new dawn powder color, has become another "face fashion".

To sum up, through nearly seven years of exploration, Huawei Wisdom PC has gradually come out of a unique product design aesthetics with the integration of science and technology, design and technology, and this aesthetic concept has also resonated with the majority of PC consumers on the spiritual level.

Conclusion under the tide of intelligence and digitalization, consumers in the new era also have new demands for PC and other consumer electronic products. They not only care about the performance of the products, but also pay more attention to the experience and spiritual value of the products. The era of traditional PC manufacturers' volume parameters and performance will gradually pass. When users choose and buy computers, they will inevitably be more inclined to the intelligent PC with more advanced ideas.

And all this is not only a trend for Huawei, but also a real road under foot, because Huawei has only one kind of PC, that is, intelligent PC, and they have been working hard in this field for a long time, so when the industry as a whole enters the throes of transformation, Huawei can grow against the trend. In the future, they will continue to expand such advantages and bring more products and experiences beyond their peers.

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