Shulou(Shulou.com)11/24 Report--

CTOnews.com, Sept. 21, the Chinese Academy of Metrology, together with the China quality Certification Center, the Science and Technology Research Center of the China Customs, and the Technology Innovation Research Institute of the China Academy of Metrology in Shenzhen, jointly released the "High quality Development report of Live E-commerce Industry (2022-2023)".

Tuyuan Pixabay "report" quoted statistics from the Ministry of Commerce that in the first half of this year, the cumulative live sales of the key monitoring e-commerce platforms were 1.27 trillion yuan, the number of live shows exceeded 110 million, the number of live commodities exceeded 70 million, and the number of active anchors exceeded 2.7 million.

According to the Blue Book, as the number of users continues to expand and the transaction volume continues to rise, the transaction volume, the number of visits and viewers and the number of live merchandise of live e-commerce are also on the rise. The industry is in the transition from a traffic-driven stage to a content-and brand-driven stage. At present, the demand for jewelry, outdoor sports, underwear and make-up and skin care is still strong on the live e-commerce platform.

CTOnews.com previously reported that the Ministry of Commerce, the National Bureau of Statistics and other departments released the overall situation of China's online retail market in 2022 in late January this year. Data at that time showed that in 2022, the key monitoring e-commerce platform had more than 120 million live shows, more than 1.1 trillion viewers, more than 95 million live products and nearly 1.1 million active anchors.

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