Shulou(Shulou.com)11/24 Report--

A few days ago, the 12th China intellectual property Annual meeting organized by the State intellectual property Office opened in Jinan. Sesame Enterprise Credit, a subsidiary of Ant Group, announced at the meeting that it will work with the State intellectual property Office to create a geographical indication application ecology to help small and micro enterprises demonstrate their strength and promote their sustainable development.

The reporter learned that due to the lack of credible and comprehensive credit files and multi-dimensional strength certification endorsement, small and medium-sized enterprises are facing challenges such as difficult cooperation and difficult to obtain customer trust for a long time. In order to let the small and micro enterprises with characteristics to be seen, in July this year, the sesame enterprise credit platform opened the "enterprise sesame strength standard" service. More than 4000 million small and medium-sized and micro enterprises can search for "strength standard" or "sesame enterprise credit" on Alipay App to view and manage the "strength standard".

"in order to give more support to honest and trustworthy geographical indication enterprises and help them get more resources and publicity opportunities, we jointly with intellectual property Publishing House to create an exclusive 'geographical indication x strength mark' function label based on National Geographic indications to help enterprises display and publicize." Jin Qi, head of credit products of sesame enterprises, said.

It is reported that according to the results of the list selected by the government, the credit of sesame enterprises will generate enterprise strength marks from the certification results of geographical indication enterprises' operating strength, geographical indication products, special production technology, enterprise influence, industry prospects, and so on, and display the strength mark on various major commercial platforms through platform cooperation, so as to win more business opportunities for enterprises. It is understood that a total of 2498 geographical indication products have been approved and more than 25000 operators of special signs have been approved.

At present, there are nearly 1000 kinds of strength standards on the platform, which can better meet the needs of small and medium-sized enterprises in different business links, targeted and more flexible to show their advantages in different aspects.

People in the industry pointed out that the "Enterprise Sesame strength Standard" is equivalent to helping small and medium-sized enterprises to obtain an authoritative certificate of strength that can be carried with them. Even enterprises with small scale and short registration time can be recognized by partners, consumers and potential customers by succinctly showing their strength and characteristics.

Shen Changyu, director of the State intellectual property Office, pointed out at this annual meeting that let intellectual property rights better stimulate innovation vitality, let innovation creation better drive high-quality development, and serve the construction of a modern and powerful country.

The cooperation of geographical indications x strength targets is a strong practice in this direction. The evaluation system of strength marks and the landing of geographical indications form a virtuous circle in which those who keep faith are increased and those who increase trust gain.

In addition to the strength label, Sesame enterprise credit will continue to build credit services for small and medium-sized enterprises, provide convenient and easy-to-use credit services to small and medium-sized enterprises, and help small and medium-sized enterprises to gain more development opportunities by virtue of their own "credit assets" in all aspects of business operation through various forms of service products such as credit reports and credit publicity gadgets.

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