Shulou(Shulou.com)11/24 Report--

On September 19, 2023 Global Laser display Technology and Industry Development Conference was held in Qingdao. Representatives in the field of politics, industry, university and research reached a consensus: laser display ushered in a blooming scene and broad prospects for industrial development.

"the technological advantage is obvious, the integration ability of the industrial chain is enhanced, the application space of the scene is opened, and the market recognition is heating up. Laser shows that it has reached the critical point of explosion, and there are great opportunities for growth in the future. Once it breaks through this critical point, it will explode." Ouyang Zhongcan, academician of the Chinese Academy of Sciences, said in a speech at the 2023 Global Conference on Laser display Technology and Industry Development held on September 19.

The White Paper on High-quality Development of Laser display Industry in 2023 released by the conference shows that laser display is rising all over the world in application scenarios. Mainstream application scenarios household, engineering, business and education continued to advance by leaps and bounds in the first half of this year, harvesting a year-on-year growth of 20%, 40% respectively, and more than 60% of projectors in Chinese cinemas have been upgraded to laser light sources. In emerging scenes such as online celebrity catering, outdoor camping and wisdom, laser display has more than doubled in size in the first half of this year.

Industry leader: laser shows that the scale of hundreds of billions of industries is gradually becoming.

A data from the market shows that the laser display route is accelerating to break the circle.

In the first half of this year, Hisense laser TV exceeded the total size of the entire OLED TV industry in mainland China, with retail sales 12.6 per cent higher and 5.3 per cent higher, according to Oweyun. In the super-large screen market of 100 inches and above, the advantage of laser TV is even more obvious. Loto technology data show that in 2022, laser TV sales accounted for 65% of the market for large screen televisions of 100 inches and above, making it the first choice for 100-inch screens.

Xu Zuyan, academician of the Chinese Academy of Engineering, introduced that from monochrome to tricolor, and from gaseous laser to semiconductor laser, only tricolor laser display technology can fully reach the international standard of ultra-high definition display BT.2020, which is bound to become the mainstream of ultra-high-definition display era, in laser television, laser film projector, laser engineering projection, near-eye display and vehicle display to create hundreds of billions of scale new industries.

"with the comprehensive improvement of the laser display industry chain, the formation of laser display industry clusters, laser display industry chain gathering place, China will become the global laser display 'Silicon Valley'." Academician Xu Zuyan said that Chinese laser TV has a global market share of more than 50%, with the emergence of a number of leading brands such as Hisense, Changhong, Fengmi, Nuts, Zhongke Aurora and so on.

Zhou Haiyan, a second-class inspector of the Electronic Information Department of the Ministry of Industry and Information Technology, believes that at present, consumer demand is changing deeply, and the market share and profit space of traditional products are constantly shrinking. Laser display technology and its products not only meet the consumer needs of large screen, high-end, intelligent, and green consumption, but also have broad application prospects in conference, education, engineering, vehicle, aviation, virtual reality and other scenes. More and more enterprises have joined the laser display camp, and a large number of upstream and downstream industrial chain main enterprises have emerged, such as Hisense, United Optoelectronics, Xinding Micro, Fester and so on. Promote the technological progress of the laser display industry, optimize the allocation of industrial chain resources and market prosperity.

She said that in the next three years, China's laser display will achieve a comprehensive leap from technology leadership to industry leadership, and will achieve a higher level and higher quality development in terms of technological innovation, industrial chain layout and market expansion.

"Laser display, as the new productivity of the next generation display technology, is the forerunner of a new round of scene revolution and the best breakthrough to achieve the future full scene intelligent life." Hao Yabin, executive director of the China Electronic Video Industry Association, said that laser display is a technological and industrial upgrade driven by scientific and technological innovation, which has gone out of Chinese characteristics, outpaced China's speed, and established China's advantages.

Laser display has become a high-end business card made in China, according to the White Paper. According to Omdia data, Hisense laser TV shipments accounted for 41.8% of the market in the first half of 2023, ranking first in the global laser TV market. In the first half of this year, the retail price of Hisense laser TV in the United States entered the high-end market of $2000 to $5000, and the retail volume continued to rise, indicating that Chinese laser display products have gradually entered the high-end market and found a new way to go out to sea.

The explosion of laser TV scene applications has also attracted many global brands to join. "in 2022, we realized that the market share of laser TV was gradually expanding, as people were increasingly attracted by the high-quality images provided by laser TV, and began to pursue higher-quality home entertainment equipment. Laser TV is energy-efficient, environmentally friendly and eye-friendly, and has become the best choice for many people who pursue the quality of home entertainment." Siegmund Dukek, managing director of German Leica camera Greater China, said Leica's first laser TV, Leica Cine 1, is coming soon. Leica firmly believes that laser TV will usher in a new era of home entertainment.

Technology leads the world and industry innovation is active.

Academician Ouyang Zhongcan said that Chinese enterprises have promoted laser TV categories from 0 to 1, from weak to prosperous, and dominated the iterative process of laser TV from 4K to 8K and from monochrome to tricolor. And lead the development direction of laser TV innovation forms such as foldable and crimped screens. What is particularly commendable is that Chinese enterprises have successfully cracked the laser speckle elimination technology, upgraded the laser TV viewing experience, and filled the international gap.

According to reports, at present, China has achieved a global lead in key technologies such as light source design, opto-mechanical module, and whole machine design, and has made rapid progress in the research and development of core components such as lasers, imaging chips, lenses, and anti-light screens. Mature technology and experience have been explored in the whole machine manufacturing, and it is in a leading position in the world.

According to the ranking of laser projection display technology patents jointly released by the global intellectual property comprehensive information service provider IPRdaily and incoPat Innovation Index Research Center, China accounts for 63% of the number of laser display patents applied for and granted, leading the world, including Hisense, Guangfeng, BOE, Huawei, Xiaomi and other industry leaders.

As the representative of the new display industry, laser display is getting more and more attention and support from local governments. Li Yingfeng, a second-class inspector of the Shandong Provincial Bureau of Industry and Information Technology, said that laser display, as a new generation of mainstream display technology, has become a key strategic technology for China's key development, and it is also a strategic emerging industry focused on development in Shandong Province. Shandong will actively layout and develop the laser display industry to create a global leading laser display industry cluster and innovation highland.

"in the future, we will further gather industrial resources, rely on leading enterprises, speed up the extension chain, complement chain, and strong chain, and strive to create a world-class source of laser display innovation. promote the deep integration of laser display technology with advanced manufacturing, smart cities, recreational tourism and other fields." Wang Bo, member of the standing Committee of the Qingdao Municipal CPC Committee and vice mayor of Qingdao, Shandong Province, said.

There are broad prospects for the scene to bloom: laser display enters the critical point of explosion.

Scene consumption is reshaping the competition pattern of the display industry, ushering in the scene blooming laser display has a broad prospect. Ouyang Zhongcan said that with the development of the integration of digital display and holographic display, the application scene of laser display has shifted from indoor to outdoor, from individuals to groups, and from one-way output to intelligent interaction. Laser display has become the best display carrier for home, industry, business, education, vehicle, AR and other application scenarios.

Niya Chemical Director Ozaki also said that laser light sources are increasingly used in a variety of display devices, such as laser TV, laser cinema, mobile projection, AR / VR display, laser micro-drop, vehicle display and so on.

Li Wei, president of ▲ Hisense Video Technology Co., Ltd., "Hisense will adhere to the innovation of laser display scene, and transform from a pathfinder of laser TV to a revolutionary of laser scene display." Li Wei, president of Hisense Video Technology Co., Ltd., said that at present, Hisense has set up three major scene research centers: home, commercial, and vehicle. In the future, it will bring together global designer groups and new media vision teams to join hands with automobile brands to constantly create creative space for immersion experience.

As a leading brand in the field of laser display, Hisense also expounded the overall product strategy of laser display at this conference. Among them, Hisense laser TV is committed to becoming the best solution for large screen in the living room, accelerating the development to 100 inches + large size. Vidda laser projection will lead the industry to high-value competition with trichromatic laser technology. Hisense commercial projection and vehicle display will carry out a long-term layout, break through the plane, and move towards holography.

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