Shulou(Shulou.com)11/24 Report--

Recently, market research firm TrendForce released global smartphone production in the second quarter of 2023. The data show that overall production has continued to decline by about 6.6%, while the whole first half of the year has declined by 13.3% compared with the same period last year, and the market is still not out of the doldrums. Of course, there is something commendable in the data that Samsung remains at the top with a 19.8% market share, which is hard to shake. In the third quarter, Samsung launched the new Galaxy Z Flip series Galaxy Z Flip5, which has occupied the first place in global folding screen sales for a long time, and the new product is expected to continue its brilliant series through a series of optimization and innovation, contributing to Samsung's continued leadership in the smartphone market.

Folding screen products can be said to be a rare bright spot in the cold wave of the smartphone market in recent years, and there are still many potential to be tapped. In response, TrendForce also predicted that shipments of folding screen phones will rise to 18.3 million in 2023, up 43% from a year earlier, and 70 million by 2027. The agency also predicts that Samsung will continue to lead global folding screen shipments this year with new products such as the Galaxy Z Flip5, and far ahead of second place. So what kind of magic does Samsung Galaxy Z Flip5 have to win the favor of so many consumers?

First of all, Samsung Galaxy Z Flip5 has learned more from the past success of the series and feedback from consumers to further optimize the fuselage design. The new product uses Samsung's top technology to create a new generation of super-closed Seiko hinges, which allows the upper and lower screens of the Galaxy Z Flip5 to fit more closely after closing, eliminating the gap in the middle, thus reducing the thickness of the 2mm in the folded form. The optimized fuselage is more beautiful and provides users with a better grip feel. At the same time, a double-rail integrated structure is used inside the hinge, which can effectively disperse the impact of external forces and once again enhance the durability of the mobile phone.

Then, in view of the external screen which is not frequently used by users in the past, Samsung also gives a brand-new scheme-- wide-field intelligent outer screen. The size of this brand new outer screen is as high as 3.4 inches, which is much larger than that of the previous generation, and brings new possibilities to many functional experiences that can not be realized because of the limited size. For example, in addition to the previous widgets and quick settings, users can add third-party applications to Samsung Galaxy Z Flip5's wide-field smart outer screen. Such as viewing Wechat and replying, browsing short videos with Douyin, opening Amap navigation, and so on, can be easily realized on the off-screen, bringing users more choices for convenient use in different scenes. In addition, this outer screen still has a wealth of customization options, and users can freely adjust the clock style, theme, wallpaper, etc., to create their own style and interpret themselves.

The image shooting method featured by Samsung Galaxy Z Flip series has always been talked about by users, and Galaxy Z Flip5 does not forget to continuously enhance the imaging effect. Through the excellent performance of the second generation Snapdragon 8 mobile platform (for Galaxy) and advanced AI solutions, the pictures photographed with Samsung Galaxy Z Flip5 are more delicate and vivid. Especially in the dim light environment, the enhanced super-visual night shooting system can optimize picture and video effects according to the ambient light, while the AI-driven image signal processing (ISP) algorithm can reduce the visual noise that may be caused by poor light, and enhance the details and tones of the picture, so that users can also do well when recording beautiful night scenes. In addition, the wide-field intelligent outer screen and Samsung Galaxy Z Flip5's imaging system are also a perfect match. With a large outer screen, when using the off-screen snapshot or vertical free shooting function, even if the phone is located a little further away, the user can clearly preview the picture effect so that it can be adjusted at any time to capture a more perfect picture.

It is not difficult to see that Samsung has an accurate insight into the increasingly diverse needs of consumers for folding screen products, and has brought the Galaxy Z Flip5, a product with hard core strength, through innovation in different dimensions such as design, screen and image. I believe that with the popularity of the Galaxy Z Flip series and the strong performance of the new products in the functional experience, Samsung will continue to shine in the field of folding screens and further consolidate its leading position in the entire smartphone market.

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