Shulou(Shulou.com)11/24 Report--

On September 23, 2023, the 19th Hangzhou Asian Games will officially kick off. At the same time, the arrival of popular events such as the Asian Championships and the five major leagues has reborn the silent field of sports events in July and August, and the demand for sports broadcasting and watching has ushered in a new round of explosive growth. this also brings a huge demand for sports data, which is a critical moment for both opportunities and challenges in the field of sports data.

With the ever-changing global sports data market, the arrival of the era of digital and streaming media has brought higher requirements for data professionalism and technical research and development capabilities in the field of sports data. In order to further explore comprehensive and professional sports data services, on September 20, 2023, Shanghai Nana Technology Co., Ltd. (hereinafter referred to as "Nana Technology") announced the formal signing of an important strategic partnership with Perform Content Limited (hereinafter referred to as "Stats Perform"). Since then, Nana Technology has officially become the exclusive official data partner of Stats Perform in China.

Nana Technology has been engaged in the sports data industry for nearly 10 years and has been committed to providing high-quality data solutions for domestic sports media customers. Its sports data brand, Nano data, has served more than 500 corporate customers, including but not limited to well-known sports media products such as Tiger Pop Sports, understanding Ball Emperor, Live Bar, sports copyright platforms such as Migu Video, iqiyi Sports, Youku, search engine products such as Baidu, 360, quark and so on. At the same time, Nano data is also the first sports data brand listed on the Shanghai data Exchange, participating in the formulation of standards such as "Shanghai data Brand".

As an industry leader, Stats Perform continues to shape and lead the development of sports data field through advanced sports data collection and analysis technology and diversified data products. Stats Perform provides detailed sports statistics, real-time event analysis and predictive insights. These data not only provide narrative material for the media and decision support for professional teams, but also provide sports fans with a more in-depth experience of watching the game.

This strategic cooperation aims to give full play to the advantages of both sides to meet the needs of Chinese customers for high-quality, localized and innovative sports data solutions. Nana Technology will integrate Stats Perform's world-leading fine data with its rich experience in data processing, localization services and data application development to ensure that Stats Perform's data products receive the best localization support in the Chinese market. Through this cooperation, Nana Technology will bring more high-quality and innovative sports data solutions to China's sports industry, help partners and customers achieve more efficient business decisions, and work together to create a dynamic, innovative and competitive sports industry ecology.

Regarding this cooperation, Nana Technology CEO Chang Xu said: "I am full of confidence in this cooperation." I believe that this cooperation can promote the innovation and upgrading of China's sports data industry, improve the overall level of the industry, and inject new vitality into the healthy development of China's sports industry. In the future, I look forward to working more closely with Stats Perform to explore more possibilities in the field of sports data and explore cooperation opportunities in a larger market. It will bring greater value to the development of China's sports industry. "

Steve Xeller, chief revenue officer of Stats Perform, added: "We are very happy to work with Nana Technology. We describe Stats Perform as the DNA of sports because our content is buried code to help the development of China's sports data industry by providing the right information to fans, media and sponsors in the right way."

This is a time to work together to create a milestone. In the future, Nana Technology will give full play to its own localization experience, combine the cutting-edge technology and data collection capabilities brought about by Stats Perform, constantly enrich and innovate sports data products, strive to be data-driven, provide domestic enterprise customers with more high-quality, comprehensive and innovative sports data services, and help enterprises to create greater commercial value with sports data.

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