Shulou(Shulou.com)11/24 Report--

Entering the early autumn, the demand for products with moisturizing and moisturizing functions in the cosmetic consumer market increases. In order to seize the seasonal opportunity of the outbreak of the track, Kuaishou e-commerce cosmetics industry launched the early autumn beauty season activities, through merchants qualifying, topic activities and other forms of play, and rich flow exposure incentives, to create a highlight moment for cosmetics industry merchants. During the event period from September 3 to September 12, the incremental GMV of sellers in the beauty industry exceeded 120 million.

During the event, Kuaishou e-commerce created the early autumn skin-refreshing season ranking, and set up two lists for different levels of merchants, the Top list and the Dark Horse list, which were ranked according to the incremental GMV dimension and payment GMV growth dimension respectively, and distributed magnetic Taurus and e-commerce traffic awards to merchants and anchors based on incremental GMV. At the same time, merchants and anchors also won an additional exposure reward of up to 100000 by posting a trailer short video with topics like # early Autumn skin Rejuvenation season and # I am a makeup recommendation officer.

Under the consumption activation effect of industry-specific activities, the incremental GMV of the cosmetic industry rose 28% month-on-month during the event, facial cream, eye essence and other categories increased by more than 25%, more than 10 million brands and more than 150 million brands of GMV. Among them, the business of well-known brands such as Peraiya, Natural Hall and Adolf all increased by more than 100%.

While the heat of the track is rising, in order to help potential merchants of beauty makeup seize the peak of track traffic, Kuaishou ecommerce has also launched Gaoqian merchants to promote broadcasting activities for L1&L2&L3-level sellers in the beauty industry, measuring the ability of merchant anchors in terms of cumulative effective e-commerce days, payment of GMV increases, cumulative payment of GMV, incremental commercialization, and payment of up to 150000 exposure rebates.

Through the incentive form of qualifying and promoting broadcasting activities, strong anchors continue to emerge in the track during the event. There are seven GMV anchors and 85 million GMV anchors, and many dark horse anchors have broken through the tight encirclement. There are 17 anchors who have broken through the peak of the event in the past three months and a single GMV has exceeded 500000. The anchors of Erjing, Hongjia and Hongjia have all achieved bright eyes and goods, such as skin care with essential oils, Piaopao, and beautiful women.

This early autumn skin-rejuvenation season takes advantage of the off-season marketing tuyere, accurately matches the consumer demand of cosmetics users in the station, and uses a variety of activities to enable business anchors in the industry to seize marketing opportunities and achieve a double outbreak of sales volume.

In this year's Kuaishou e-commerce gravity conference beauty makeup sub-venue, Kuaishou e-commerce announced that it will strive to build 100 + 100 million annual scale of beauty make-up brands. Next, the Kuaishou e-commerce cosmetics industry will continue to launch more diverse activities and increase operating incentives to help more cosmetic brands, merchants and anchors achieve business outbreaks under richer marketing scenarios.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.