Shulou(Shulou.com)11/24 Report--

In recent years, electric toothbrushes have begun to enter more and more Chinese families. However, compared with the penetration rate of more than 30% in developed countries in Europe and the United States, the penetration rate of electric toothbrushes in China is less than 10% (2020 data). In the face of this huge blue ocean market and strong demand gap, more and more domestic brands have joined the electric toothbrush track.

For example, usmile smile plus.

When it comes to "usmile smile plus", friends who often browse on little red books and Douyin should be very familiar with this brand. Earlier, "usmile smile plus" was often called "online celebrity brand" and was very popular with new consumers.

In fact, under the "Internet celebrity" label, usmile smile added to the entire electric toothbrush track, also has a very deep technical precipitation and R & D strength.

Usmile smile plus was founded in 2015, launched its first electric toothbrush product as early as 2016, and won the Red Dot Design Award and IF Design Award that year. Today, usmile smile has gone to more than 30 countries, and has accumulated 500 + patented technologies. It is also the number one brand in sales of toothbrushes in China. The product matrix of electric toothbrushes is quite rich, and there are different choices from basic cleaning to professional series.

On the other hand, usmile smile plus the research and development of electric toothbrush, adhere to the "professional stomatology" this technical line, in usmile smile plus products, clean is only one of the demands, more through the electric toothbrush to improve the oral health of the whole people.

Therefore, adhering to the concept of "professional oral care", usmile smile plus brought a new electric toothbrush product-double-sided screen digital toothbrush F10 PRO.

Compared with the traditional electric toothbrush, the biggest attraction of this new product is that the double-sided screen digital toothbrush F10 PRO promotes the development of tooth brushing from electric to "digital".

According to the official description, this is a flagship product, the biggest selling point is that you can record your tooth brushing behavior and analyze the brushing process, so as to upgrade the exclusive cleaning mode to achieve effective exclusive cleaning effect. The addition of the "double-sided screen" design can also bring users a visual tooth-brushing experience.

So how is the experience of this new product? Is the so-called "digital toothbrush" a gimmick or a real strength? How is it different from the traditional electric toothbrush? With these doubts, we enter the experience section.

The outer packaging design of the double-sided digital toothbrush F10 PRO is fashionable and avantgarde, and the color matching of bright silver looks very technological. The package is printed with the appearance of the product and the logo with a huge usmile smile. At the same time, the three major selling points of the products are printed on the outer packaging, including "exclusive mode", "double-sided screen", "tooth surface intelligent identification" and so on.

Accessories include the F10 PRO body and two sealed toothbrush heads, a USB-C charging cord, as well as instructions and product activation cards.

The weight of usmile smile plus F10 PRO body is about 130g, the whole machine uses a cylindrical shape, and the grip feel is good. The fuselage has only two silicone buttons for switching on and off, switching modes, and simple interaction between front and back screens.

F10 PRO Violet in color matching, F10 PRO offers two types of Violet / accordion black. The two color matches use a frosted feel, and the accolade black color match is closer to dark gray in appearance.

The color matching of Phantom Violet adopts the popular gradient color design, and the top of the fuselage is accolade black, which changes gradually from the screen area to magic purple. Have a certain fashion trend of flu.

The charging port of the F10 PRO Mirage Violet F10 PRO is located at the bottom of the fuselage and adopts the TYPE-C interface design. The charging power is 5W and is protected by a waterproof cover. The F10 PRO machine also supports IPX8 waterproofing.

It is a bit regrettable that F10 PRO Obsidian Black did not use wireless charging, but the author thought carefully later that using TYPE-C is not a "slot point". After all, if you travel a long distance, you don't have to bring an extra charger at all. Any mobile phone TYPE-C charger can recharge it urgently.

In addition, the F10 PRO also has an ultra-long battery life of 180 days. You don't have to charge for half a year. Do you still need to care about the charging method?

In design, the biggest highlight of the F10 PRO is the front and rear screens on the fuselage, which are about the same size as the little thumb joint. The display effect is not bad, with bright colors and clear text, but there is a certain sense of graininess in the resolution.

Of course, for a smart toothbrush, it is true that the quality of the screen display is not too high, as long as the user can see clearly, it is enough.

With this screen, you can learn about cleaning status, working hours, plaque removal, and so on when brushing your teeth.

Let's talk about this part in detail below.

Second, cleaning experience next take a look at the cleaning experience of usmile smile and double-screen digital toothbrush F10 PRO.

The F10 PRO uses a sonic motor with a speed of 32000-38000 beats per minute and provides four modes of smart / bright white / care / cleaning.

Of course, brushing clean is not the only pursuit of F10 PRO, brushing science, protecting teeth is the ultimate goal of F10 PRO.

Therefore, F10 PRO first "reengraved" the Pap tooth brushing method, which is recognized all over the world as a scientific and effective way to brush teeth, which can effectively remove plaque near the gingival margin and gingival sulcus, and protect gingival health.

But many people do not use this way of brushing teeth scientifically.

So on the F10 PRO, when the "smart mode" is turned on, the F10 PRO will use the sensor to determine which side of the tooth the brush head is on, thus matching different swings and vibration frequencies, thus replicating the scientific Pap tooth brushing method to clean each tooth surface.

Take the author's actual experience as an example, in the "intelligent mode", the vibration of the F10 PRO brush head is "wavy", and you can feel that the brush head cleans the mouth with a fast and melodic "~" state.

To demonstrate the cleaning effect of the F10 PRO, CTOnews.com smeared melted chocolate sauce on dentures, including the gap between the teeth and the grooves at the top of the wisdom teeth. It was then put outdoors for about an hour to dry, waiting for all the chocolates to solidify on the teeth before getting them back.

The final cleaning effect before and after cleaning is shown in the picture. Choose the brightest white mode, and after a few minutes of brushing your teeth, the model of dentures covered with chocolate sauce is back to normal and glows again with the whitening effect of "new teeth".

As can be seen from the image below, the area that has been cleaned by the F10 PRO has become as white as snow, including the stains between the teeth and the alveolar groove have disappeared.

Third, the intelligent interaction chapter next needs to talk about these two screens of the F10 PRO.

The front and rear screens of the F10 PRO are not only used for simple interaction, but in a deeper sense, it really pushes the traditional electric toothbrush into the digital age.

Why would you say that? The author explains it with the actual scene.

We know that traditional electric toothbrushes put more emphasis on "electric". Although some products can view tooth brushing reports after App, users can not get real-time feedback on tooth brushing data in the process of brushing because there is no screen.

To put it more bluntly, when the traditional electric toothbrush is working, the user is in the state of "blind brush" and can not get "positive feedback" at the first time.

On the other hand, these two screens of the F10 PRO can display the progress of brushing teeth (blue circle), oral status, brushing results, oral status, weekly brushing status report and so on.

With it, you can keep abreast of these data when you brush your teeth, and then adjust them.

For example, when I use F10 PRO, I can immediately know how long it takes to brush my teeth through the screen. At the same time, F10 PRO will determine whether the brushing time is "too short" according to the working hours, and then feed it back to the user through the screen.

For example, in the process of brushing teeth, the "missing brush" in some areas may be caused by incorrect tooth brushing posture. F10 PRO can monitor the missing brush area by position recognition algorithm. When you see the content on the screen, you will naturally take the initiative to clean the missing area.

With the real-time positive feedback from the screen, you will take the initiative to adjust according to the information on the screen. Over time, in a subtle influence, you will slowly change your previous wrong habit of brushing your teeth.

In addition, the division of labor between the front and back screens of the F10 PRO is not the same, with the front screen for displaying the brushing data mentioned, while the back screen is mainly used for displaying the residue of dental plaque and reminding you of excessive brushing.

And why is it designed like this? It's simple.

The main purpose of brushing our teeth is to eliminate "dental plaque". When we brush our teeth through the F10 PRO, the front screen faces inward and the outer screen faces outward, so we can see the real-time change of plaque residue without turning the direction of the toothbrush.

When we stop brushing our teeth, we can see the status and results of brushing through the front screen. We can easily see the missing area.

This is a very humane design.

Another humanized design is that the empty brush status of the F10 PRO will not record the length of time and progress, and will not be counted until the pressure is detected by the brush head.

At the same time, the algorithm of dental plaque residue is deduced based on the time dimension, so it presents a theoretical value. The result of tooth brushing is based on whether the "tooth brushing coverage" is all brushed to + "dental plaque residue" to 0%.

"the screen can give users timely positive feedback" is the biggest difference between the F10 PRO as a digital toothbrush and the traditional electric toothbrush, but this is only one of them.

The next key point of the experience is the exclusive cleaning mode.

Or compared with the traditional electric toothbrush, in the working mode, the traditional electric toothbrush is relatively simple, including cleaning mode, sensitive mode, whitening mode, massage mode and so on, and there may also be a "smart mode". For example, actively adjust the vibration frequency according to different tooth surfaces. However, none of these can achieve "a thousand people and a thousand faces".

The "exclusive cleaning mode" brought by the F10 PRO can do this, and the F10 PRO intelligently upgrades the exclusive cleaning mode based on our tooth brushing habits and effects, as well as data such as coverage, plaque clearance and duration.

This is a bit like the learning mode of mobile voice assistant, through the statistics and analysis of users' behavior habits for a period of time, and then bring their own tooth brushing mode.

For example, when the author has been brushing his teeth for a week, showing that the length of brushing has decreased and the plaque residue has increased recently, F10 PRO will formulate a more exclusive cleaning mode according to this situation, and the next time you use it, you can clean your teeth better through "exclusive cleaning".

To take an inappropriate example, it's like driving and navigating. When you know every street in the city like the back of your hand, you naturally know which road is best for you.

The same is true of F10 PRO's exclusive cleaning model-tailor-made for yourself and better aware of your "needs" for brushing your teeth.

It is also important to note that this mode requires the user's periodic bad tooth brushing habits to trigger, but will not trigger if you maintain good tooth brushing behavior.

It's a very thoughtful function, which means to prescribe the right medicine to the case.

As a "digital" toothbrush, another big move of the F10 PRO is a richer feature extension after the App is blessed.

Download the "Shaoxiangjia" App, and after registration, you can bind with F10 PRO.

With this App, you can collaborate to set dental goals, view tooth brushing reports, make personalized strength adjustments, and even make OTA upgrades to toothbrushes, including subsequent upgrades to the "intellectual adaptation system" through App OTA.

For example, in App, you can choose the corresponding tooth protection target according to your needs, and then match the corresponding tooth cleaning scheme.

Professional tooth brushing reports will also be output, including daily, weekly and monthly reports, which will be scored according to each brushing and give details of each index.

Brushing teeth report-Daily

Brushing report-monthly report even, if the toothbrush and App are connected and the brushing mode is turned on, App will show the state of brushing your teeth in the moment, such as brushing time, area, tooth surface strength, dental plaque residue, and so on. If you push too hard, the toothbrush's back screen and App will also turn red to remind you.

When you see this, you may ask, isn't it true that I have to turn on my phone App every time I brush my teeth? This is not the case. The record of tooth brushing behavior of F10 PRO will be kept locally and can be recorded for about 14 days.

Even if your toothbrush is not connected to your phone at this time, it doesn't matter. The next time you connect to your phone, the previous record of brushing your teeth will be displayed on App.

Usmile smile plus double-screen digital toothbrush F10 PRO equipped with two brush heads are also worth talking about separately.

The specific model is "slow and bright white style". The biggest design highlight of this brush head is the use of a complete air cushion soft glue package on the back of the brush head, which can avoid the "beating of teeth" on the back of the brush head when touching the teeth.

This is very friendly for users who have never used an electric toothbrush. for example, when you use an electric toothbrush for the first time, it is inevitable that the back of the toothbrush will touch the teeth because you need to find a comfortable position to brush your teeth first. if the toothbrush is turning at high speed at this time, there will be a brush head "beating teeth".

And with the air cushion soft glue package, it can reduce the occurrence of this situation.

On the other hand, the F10 PRO brush handle is also equipped with an electronic pressure sensor, which can adjust the speed according to the pressure situation.

For example, when the brush head leaves the teeth in the cavity, the brush head will immediately reduce the vibration amplitude, and when the brush head comes into contact with the teeth again, it will return to normal vibration work and avoid blowing off the toothpaste before brushing teeth.

The optimization of these details is very friendly to both newcomers and perennial users of electric toothbrushes.

The grinding roundness of the brush head also has a great impact on the overall experience of the toothbrush.

The so-called "grinding rate" refers to the grinding of the top of the bristles (the part in contact with the teeth).

High grinding rate, low grinding rate to give a simple example, for example, we use the hotel disposable toothbrush, it is easy to have gum bleeding. In fact, this is also related to the low "grinding rate" of these disposable toothbrushes, and sharp burrs can easily cause damage to the gums. The higher the round, the less damage to the teeth and gums.

Official data show that the grinding roundness rate of the brush head of F10 PRO ≥ 90% CTOnews.com has also simply taken several pictures of the enlarged bristles of the F10 PRO bristles through the microscope. As can be seen from the following figure, the grinding rate of the brush head of the F10 PRO has indeed reached a high level, with a round top without any sharpness or burr.

F10 PRO Brush head Macro beat

F10 PRO brush head macro shot in the experience, the author can really feel the F10 PRO brush head is "friendly" to the gums.

The author is gingival sensitive, but as long as the replacement of a new toothbrush, there is a high probability of gingival bleeding. During the experience of F10 PRO, even after a six-minute brushing, there was no discomfort in the gums.

The slow and bright white brush head equipped with F10 PRO adopts three kinds of brush wire design and has a clear division of labor. Among them, the blue brush is faded, and it is officially recommended to change the brush head every 3 months or so. When the blue fades to white, it also means you need to change the brush head.

White brush wire is mothproof brush wire, which is used to clean teeth and prevent caries; purple brush wire is Huanbai brush wire, which is used to remove tooth stains and white teeth.

In addition, the usmile smile plus brand toothbrush head is completely universal, and there is no need to buy a specific brush head because of different product models, and the price is basically around 79 yuan / 2, which is also worthy of praise.

At the end: after a week of experience, you can make a simple summary of the usmile smile and double-screen digital toothbrush F10 PRO-a product that makes tooth brushing truly "visual", "digital" and "intelligent".

This is also the biggest difference between usmile smile and double-screen digital toothbrush F10 PRO and traditional electric toothbrush:

Traditional electric toothbrush is more emphasis on the word "electric", more for the purpose of cleaning. But the F10 PRO of the digital toothbrush will make tooth brushing more intelligent and personalized. F10 PRO solves the pain points such as the blind area of traditional toothbrush and the unquantifiable results of tooth brushing. moreover, it will also bring users a more scientific, rigorous and targeted way of brushing teeth.

Cleaning teeth is no longer its only demand, and ultimately protecting dental health is the ultimate goal of F10 PRO.

Even putting aside the concept of "digital toothbrush" and going back to the product itself, such as dual-screen design, App interaction, exclusive cleaning mode are all very obvious advantages of the F10 PRO, and the ultra-long battery life up to 180 days, as well as smart shock absorbers, shock absorbers, brush heads and other configurations, are also worthy of flagship positioning.

So, if you have a good budget and pay more attention to dental health, then F10 PRO will be the right choice.

In the eyes of many people, brushing teeth is a very common little thing, but the F10 PRO has done it to the extreme. With this alone, the usmile smile and double-screen digital toothbrush F10 PRO has been successful.

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