Shulou(Shulou.com)11/24 Report--

In recent years, many consumers choose to use dryers to improve the efficiency of drying clothes and save time and space. However, many users will find that the drying effect of clothes is not ideal after re-use, and some heavy clothes still have an obvious sense of dampness and need to be dried separately.

Dryer, as a subdivision of washing machine category, has never stopped questioning "it" in more than 90 years since its birth. Is dryer a "chicken rib"? Let's explore the "past life" of the dryer!

Born in Europe and the United States, more than 90 years of development is still unable to meet Chinese users.

It is understood that the dryer was born in the United States in the 1930s and has so far become a household in need of household appliances in Europe and the United States. After more than 90 years of development, it still shows high adaptability to the indoor and outdoor wet temperature environment under the European and American marine climate in terms of technology research and development, as well as drying speed and drying effect. This has also led to its poor drying performance in the eyes of Chinese consumers, and even increased the workload for consumers because of the need to dry clothes alone. This directly affects the popularity of dryers in China: taking the scale of foreign markets as the standard, the popularization rate of dryers in mature markets in Europe and the United States is more than 70%, while the overall penetration rate in China is only 10%. This phenomenon is also sufficient to illustrate the current plight of the dryer category.

The reason is that the climatic environment of China is different from that of European and American countries, resulting in differences in demand. China is affected by the monsoon climate as a whole, and the seasonal distribution of precipitation is quite different. The rainy season in the south and the wind and sand in the north are not suitable for drying clothes. Coupled with the pursuit of quality life and the acceleration of the pace of life, more and more Chinese users have higher and higher requirements for dryer drying speed and clothing care. Obviously, the traditional dryer, which takes the needs of European and American users as the core of product design, still needs to face a lot of challenges if it is to be thoroughly recognized by Chinese consumers.

In other words, dryer products want to further expand China's consumer market share, we need to put aside the "international perspective" and focus on the needs of Chinese consumers and the actual use environment.

Bid farewell to the traditional dryer, Little Swan brought a new decoding of drying technology.

There are many reasons why clothes are still wet after drying. in general, the dryer uses regular drying. After referring to the influence of many factors, such as the total amount of clothing, fabric thickness, power consumption and so on, the drying machine presets different time for users to choose at the beginning of the design.

Within a fixed period of time, due to the thickness and stacking of the clothes, the clothes in the inner cylinder of the dryer are affected by the wind, and some of the clothes can not be dried effectively, which leads to the uneven drying and wetting of the clothes after being taken out. If the drying time is prolonged, some special fabrics are easy to be overdried, resulting in damage, deformation and affect the clothing experience.

It is reported that Little Swan will launch a new product of Little Swan Pure Swan full-color washing and drying suit in the near future. This new product will comprehensively innovate the operation principle of the dryer from three aspects: hardware structure layer, software program layer and function application layer. By carrying 6D airflow drying technology, comprehensively optimize the air drying, through innovative double air ducts, continuously deliver a continuous supply of strong penetrating global air to the content to achieve rapid drying and drying of clothes; through the unique patting wind to achieve the clean effect of clean clothes and dust removal. And will be equipped with NTC+MEMS double precision monitoring technology, drying immediately stop to avoid clothing damage. With no ironing, sterilization and other technologies, fully meet the needs of users of higher standards of dry clothes.

As a representative enterprise in the domestic washing and care industry, Little Swan launched the first heat pump dryer in China as early as 2012, and then developed UV sterilization, steam-free ironing, M5 wool soft drying system and other technologies suitable for the living habits of the Chinese people, and won the blue standard certification of the first International Wool Bureau in 2021. Many times to break through the domestic technical bottleneck, the image of Little Swan domestic washing pioneer has been deeply rooted for a long time. This also makes more consumers look forward to the new products. It is believed that Little Swan can continue its previous insight into the pain points of users, break through the existing technological bottlenecks through R & D and innovation, and meet the needs of users for "baking fast, thoroughly and well".

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