Shulou(Shulou.com)11/24 Report--

On September 19, 2023, Philips display sub-brand Evnia game display joined hands with national channel partners, domestic digital technology, game media and talent, as well as players and fans, gathered in Chongqing, the capital of the trend, held a grand "each has its own YOUNG" as the theme of the Evnia brand release and 2023 product taste meeting. Those who attended the meeting included Lidong Yan, General Manager of display BU of OBM China, Lin Weikang, General Manager of sales of display BU B2C of TPV OBM, Yongjie Yu, General Manager of sales of B2B of Philips display, Pang Wei, Director of B2C Retail of Philips display, Dan Li, Director of B2C e-commerce of Philips display, Zhou Ji, Product Manager of Philips display, Zhou Hong, Industry Director of 3C Digital Industry of Douyin, and other leading guests.

The well-known brand rappers brought a dynamic and enthusiastic opening performance to the press conference, and even with an original single "exploding the whole audience" with the theme of "each has its own Young" and the brand concept and attitude of Evnia. With the help of the fiery atmosphere at the scene, Evnia's brand proposition was also able to evoke echoes in the hearts of the guests.

As mentioned in the original lyrics, between the public opinion environment and gamers, and between gamers and gamers, there is still a widespread lack of understanding and disagreement. Evnia believes that gamers who love games should "just play right, don't have too many rules, and complete every role with love. I don't care about winning or losing, surpass myself, and finally create a wonderful vision." This is not only the enthusiastic confession of Evnia for the broad masses of players, but also a resounding monologue of Evnia's brand proposition of "reshaping the rules of the game" and its efforts to create a diversified future of players and games.

For this brand proposition and vision, TPV Technology OBM China display BU General Manager Mr. Yan Lidong in the subsequent speech, also gave a more detailed exposition. Yan Lidong said that Evnia believes that every carefully crafted game deserves to be loved, and every player's love should be respected and treated equally, which is the creative origin of the theme of this conference, "each has its own YOUNG".

Mr. Yan Lidong also pointed out that "each has its own YOUNG" is not only the theme of a press conference, but also a guardian manifesto of the Evnia brand for the game industry and the player experience, which contains the far-reaching meaning of the triple realm.

"each has its own YOUNG". First of all, point out the way. That is, Evnia will respect and protect different players and their love of different games. In the future, whether players like 3A, e-sports, or the pursuit of simulation, leisure, will be in the field of vision guarded by Evnia, free from the shackles of public opinion, enjoy the game freely. Secondly, it refers to "YOUNG" young, but not just young people. Evnia hopes that all players who love the game, regardless of age, skin color, gender, nationality, and the level of operation of the game, will be able to show their youthful demeanor and youthful vitality in the field of vision guarded by Evnia. Third, it refers to rippling, which represents Evnia's confidence in the player's game experience. That is, Evnia firmly believes that all players and all games can be happy and happy in the "game horizon" of Evnia.

"in order to implement the brand's own Young manifesto, in the future, Evnia will use cutting-edge video technology in line with its parent Philips display to polish games, use the brand influence of Royal Philips to empower users across borders, and finally build an equal and diverse game world for global players." Yan Lidong said, "and this game horizon, in the Chinese market, we call it Avonia!"

At this point, the Chinese name of the Evnia brand "Avonia" made its debut. And then Yan Lidong, general manager of OBM display BU in China, Zeng Sen, operating director of Philips Tmall flagship store, digital life of Douyin, famous blogger cat, qu Nan, editor of Zhongguancun online computer & DIY business group of Huicong Group, and veteran game blogger e-sports, together with four other players of different ages, different skin colors, different genders, different nationalities and different game preferences. In the dazzling matrix light show, which symbolizes multi-game and multi-personality, Evnia Alvania brand shocked the launch, from France to China, from Paris to Chongqing, a new era of equal and diverse game vision opened in an all-round way.

Since then, Mr. Zhou Ji, Philips display Product Manager, delivered a product presentation, from scientific and technological strength to design charm, to diversified game presentation, bringing a detailed interpretation of the product layout for the majority of gamers. It also echoes the real application experience of products in the exhibition area of live console games, PC games and B2B / B2C, so that guests, media and players all have a deeper understanding and understanding of Evnia's firm determination and brand belief to present an equal, diversified and happy game vision for players.

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