Shulou(Shulou.com)11/24 Report--

"7 years, 2555 days, 61320 hours, 3679200 minutes, 220752000 seconds."

In September 2023, NetEase Yi Dun ushered in the 7th anniversary milestone.

"3 trillion, 100 billion, 180 billion, 3.2 billion, 10 times, 99%."

Over the past seven years, NetEase Yi Dun has tested more than 3 trillion data, resisted plug-in threats by more than 100 billion, handled mobile security risks by 180 billion, covered more than 3.2 billion terminals, and increased the overall audit efficiency by more than 10 times. the recognition rate of anti-cheating is more than 99%, close to 100% level.

The Internet in China has been mighty for 30 years. The so-called tuyere, blowing round after round, the so-called popular track, run out one after another. NetEase Shield, always keep its original intention, provide digital content risk control services for digital business customers in a digital way, and help customers' safety and compliance to ensure healthy and stable development. As the digital content risk control service provider of NetEase Intelligence Enterprise, Yi Dun's original intention is to be the strongest "shield" in front of customers.

In September 2016, NetEase Yi Dun held a brand conference in Beijing, where the third-generation content security intelligence service was launched, officially opening the way to commercialization. In 2023, Yi Dun launched AIGC content risk control solution, covering the platform before, during and after the whole process of risk control links, as well as the launch of everything identification self-training system based on cross-modal large model.

From introducing artificial intelligence technology into the content security industry to providing security compliance services for artificial intelligence with content security, Yi Dun has been carefully polishing products every day for seven years, through hundreds of product design, release, optimization and iteration. It has formed an omni-directional product matrix covering 19 products in the three major areas of content security, application security and business security, including AI content inspection, security expert services, intelligent audit platform, privacy compliance testing, application reinforcement, intelligent risk control, and so on.

This year, Yi Dun continued to focus on and upgrade several key directions such as security product power, security services, security platform, multi-dimensional data joint prevention and control, and product commercialization, and iteratively upgraded dozens of function points in six major directions, including AI machine audit capability, intelligent risk control ability, security expert, intelligent audit platform, multi-dimensional prevention and control, and core product focus on business scenarios. For example, the security expert service completes the optimization iteration of public opinion, training, blue army and consultant, and the intelligent audit platform is upgraded to the digital content security management platform. In order to improve the customer's experience by 1%, Yi Dun is willing to invest more than 100% of its energy.

In addition to taking customer demand as the starting point, Yi Dun will also comprehensively consider the requirements of the national policy direction when polishing products. For example, in the direction of the protection of minors, Yi Dun has upgraded the detection ability of video and audio machines to more accurately identify the discomfort content of minors' users and minors, so as to help the whole society create a "clear and bright" network environment for minors and protect the growth of flowers in the motherland. By 2023, Yi Dun has developed security solutions for education, media, finance and other 10 + industries, as well as 20 + scenario solutions such as brand risk control, advertising law compliance, AIGC security, mobile games intelligent anti-plug-in, and so on. Yi Dun's efforts have been recognized and trusted by thousands of leading enterprises in the industry, and the service indirectly covers more than 99% of netizens.

Escort customers to the sea and develop overseas markets

Compared with other hot segments of the Internet industry, the digital content risk control industry may not be known to the public. But on this road, with customers as company, Yi Dun is not alone. Similarly, Yi Dun also provides the basic guarantee of digital content risk control for the growth and development of customers.

On July 19 this year, the CPC Central Committee's "opinions on promoting the Development and growth of the Private economy" was released. In order to solve the outstanding problems in the development of private economy, and boost the confidence of private economy development. On August 1, the National Development and Reform Commission and other departments jointly issued the Circular on the implementation of several recent measures to promote the Development of the Private economy, and put forward 28 specific measures. A series of policies involve: promoting the stable development of foreign trade through market adjustment and product adjustment; enabling the innovative development of foreign trade through "digital intelligence" practice; and creating new opportunities for the development of foreign trade through e-commerce platform and exhibition platform.

From the perspective of data, in response to the needs of economic transformation and upgrading, more and more enterprises, after stabilizing their domestic business, begin to actively explore overseas markets, targeting the second growth point of their business to the international market (overseas market). Try to show your skills in the international market. From an industry point of view, a significant change is that traditional "made in China" products are gradually getting rid of the "cheap" label. Instead, they are evolving into high value-added and premium online games, social software, live streaming apps, smartphones, new energy vehicles, innovative drugs and SaaS services. In some specific areas, Chinese companies have begun to show a trend to surpass the traditional giants of Europe and the United States.

Over the past seven years, many of Yi Dun's customers have also told Yi Dun that after the steady development of the domestic market, they have also targeted the new growth points of their business to Southeast Asia, the Middle East, Europe and other overseas markets. But uncertainty brings opportunities as well as risks. Adhering to the original intention of being the strongest "shield" in front of customers, Yi Dun is committed to using offshore content security services to eliminate the risks caused by uncertainty through a series of product optimization and adaptation.

In the global content management system of Yi Dun, human audit, quality inspection, effect management, big data screen, risk statistics, custom list and other functions can all manage global content through one system. In terms of language, the automatic translation function in small languages allows domestic teams to achieve zero language threshold, and the easy switching of multilingual versions allows overseas teams to get started quickly; in terms of pictures, multilingual OCR recognition supports 190 + language recognition, which makes character recognition barrier-free in multilingual business environment; in terms of business deployment, Yi Dun unitized deployment in overseas regions, which can quickly switch systems and realize easy business management in multi-regions.

In terms of global service support, Yi Dun has set up special service teams for relevant countries, including policy research specialists, AI algorithm engineers, strategy optimization, operation services, etc. Customers can get 7x24 hourly response and highly flexible policy customization support to build a sound service process from checking standards, data import, model training to policy customization. Committed to giving customers the most intimate and efficient service experience. To accompany customers to go to sea and ride the wind and waves will be one of the important directions of the new journey of "stepping on the waves" after the 7th anniversary of Yi Dun.

At present, Yi Dun has served hundreds of Chinese enterprises going abroad in Southeast Asia, Europe and the United States, East Asia (Japan and South Korea), the Middle East and other regions.

AIGC is not all of a sudden. Yi Dun is ready.

At the beginning of the Spring Festival in 2023, "ChatGPT" set off a global wave, bringing AIGC technology into public view. From AI models such as DALL-E 2 and Stable Diffusion in the field of AI painting to conversational robots represented by ChatGPT, AIGC technology has gradually entered people's field of vision and daily life, and has gradually become a new engine of content production.

From the point of view of the principle and application of technology, on the one hand, AIGC improves the production efficiency of content and becomes a "sharp weapon" of digital content production, on the other hand, we should also see that the content production mode of AIGC also provides a more convenient tool for black ash production, which improves the difficulty of digital content risk control, including false information, malicious content, network fraud and so on.

Therefore, for the AIGC platform and applications, it is necessary to establish a complete closed-loop risk control system to achieve comprehensive prevention and disposal. The system should start with prevention and control in advance and preposition risk prevention and control by means of data labeling and data governance. Then, in the middle of the event, various contents should be examined accurately, and advanced artificial intelligence algorithms should be used to quickly screen and determine whether there are violations. Finally, in the post-disposal optimization stage, effective measures should be taken to deal with violations, and through continuous monitoring and feedback mechanism, constantly improve and optimize the risk control system to ensure the safe and stable operation of AIGC applications.

In the new battlefield of AI and AIGC, Yi Dun, as a digital content risk control service provider under NetEase, has long been fully prepared for this.

In June and September this year, the academic papers of the team of Yi Dun AI Lab were successively recruited by ICASSP and INTERSPEECH, the two top academic conferences in the global phonetic academia. Yi Dun has long realized that technological innovation can bring geometric increase in the value of products and services, and set up Yi Dun AI laboratory. As a cutting-edge artificial intelligence research team under NetEase Shield, AI Lab is committed to building comprehensive, rigorous, secure and reliable AI technical capabilities around refinement, lightweight and agility, and constantly improve the level of digital content risk control services. This year alone, Yi Dun's AI audit capability has been updated six times:

L [fine classification ability] three-level tags are fully open.

L [Picture self-training ability] customize your own image model at the minute level

L [overseas capacity building] launch of the non-return program that meets the compliance requirements

L [rich visual machine detection capabilities] supports hidden video detection, and comes online with content analysis capabilities such as underage, OCR, image quality, AI map recognition, personalization, etc.

L [rich detection ability of audio machines] voiceprint forgery and silent detection are online.

L [refined policy configuration ability] Open customer self-service configuration secondary classification

With the deep cultivation of AI content inspection technology and products and the polishing of AIGC content security service capabilities, Yi Dun led the industry in releasing AIGC content security compliance solutions at the beginning of this year, which has formed a standardized service and put into use. At the same time, NetEase Shield provides security expert consulting services such as algorithm filing for enterprises based on rich experience in the content security industry. at present, the average daily consultation volume is nearly 100. For Yi Dun and the digital content risk control industry, AIGC content security is a new journey.

During the seven years from 2016 to 2023, with the rapid development of digital content risk control industry, NetEase Yi Dun is both a participant and a promoter.

From the new force to the backbone of the industry to the industry Top, from the start of commercialization to the persistence of long-term doctrine, from providing services to accompanying the endogenous growth of customers, NetEase Yi Dun 7th anniversary, step by step, firm and powerful.

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