Shulou(Shulou.com)11/24 Report--

In the second quarter of this year, China's folding screen mobile phone market shipped about 1.26 million units, up 173.0 per cent from a year earlier, according to IDC. For the whole of the first half of this year, shipments reached 2.27 million units, up 102.0 per cent from a year earlier. There is no doubt that the folding screen mobile phone is the most key force to promote the counter-trend growth of the high-end mobile phone market. When it comes to the domestic folding screen market this year, glory has become an unavoidable topic.

Glory Magic V2, launched in July, is the first to lead folding screen phones into the millimeter era and become a milestone product for folding screen phones. And Honor's newly released Honor V Purse phone, with the extreme lightness of 8.6mm and the first wallet folding screen form, completes the evolution from technology to fashion, representing another sublimation of folding screen phones at the product level.

Light and thin, the development direction of folding screen mobile phones according to the survey of iResearch Consulting, from the point of view of consumer demand, among the hardware concerns of users when buying phones, in addition to the two basic experience elements of screen and product quality, product weight and appearance are the most valued by everyone.

The paradox is that "frivolity" is an extremely arduous challenge for folding screens. For the folding screen of "every inch of land and gold", even if it is thinned by 0.1 mm, it needs systematic reconstruction. As Honor CEO Zhao Ming said, "the technical barrier to folding screens is frivolity."

But for Glory, building a product is always based on consumer needs and choices, not technical limits. As Zhao Ming said in an interview after the press conference, when other brands designed the thickness, they thought that the technical limit of the folding machine was 11mm, so their final product was limited to 11mm. Glory, on the other hand, is from the consumer's point of view, considering that "what consumers need is a folding screen like a straight board", regardless of the burden of "technological limits", so in terms of frivolity, Glory can finally be one step ahead of the industry.

The Glory Magic V2, launched in July this year, has a closed thickness of only 9.9mm, which is tantamount to opening a new era of folding screens. More than 60 days later, Glory launched a new Glory V Purse, which is only 8.6mm in the closed state and 4.3mm in the expanded state, and the weight of the whole machine is only 214g, refreshing the previous record of light and thin folding screen.

Behind the realization of the breakthrough frivolity of Glory V Purse, it is also the support of breakthrough science and technology. In terms of hinge components at the core of the folding screen, Glory V Purse draws inspiration from high-end watches, launching Glory Butterfly Wing hinges and Glory self-developed hairspring structure, making Glory V Purse achieve extreme thinness and stronger folding durability; the first four-spin and six-linkage design and micro-carved concave cam, which combines compact and high reliability, makes the opening and closing smooth and unfolded like a mirror, with 200,000 creases changing only 34 microns. The self-developed shield steel material is used to make the fuselage lighter and stronger at the same time.

Glory V Purse also uses the world's leading Qinghai Lake dual battery solution, the latest generation of Qinghai Lake battery is as thin as 2.3mm, greatly saving the fuselage space. Silicon-carbon negative battery technology allows the battery capacity to reach 4500mAh, which can provide a long life experience while being light and thin.

Of course, Glory V Purse should consider not only frivolity, but also durability. For screen durability, Glory V Purse brings a "quadruple flexible armor" solution composed of protective layer, buffer layer, support layer and protective layer, which improves the wear resistance of the screen by 300% compared to the released folding screen. Glory V Purse has also obtained the Swiss SGS folding screen double five-star certification, leading the way in reliability.

Fashion, the advanced road of folding screen mobile phones if frivolity is the ultimate embodiment of the glory of science and technology, then the wallet folding screen design is the advanced expression of glory and fashion. Glory V Purse can not only provide use value, but also provide users with emotional value at the fashion level.

In terms of appearance, Glory V Purse uses a unique wallet shape design in the industry, which can be transformed into a fashionable digital bag with individual bag chains and ever-changing accessories. The design inspiration of Honor V Purse comes from Fontaine Square, which has the reputation of "Paris jewel box". The addition of standard fashion elements such as Fangden arch buckle, Fangden gem section and button line further enriches the fashion connotation of Glory V Purse.

Of course, Honor V Purse's understanding of fashion not only stays in the design, but also goes deep into the product function and interaction level. The back of the screen of Honor V Purse can be changed or customized with very different styles of wallpaper. While the side display, you can customize the display of personal status, real-time update to convey the user's personality status. Glory V Purse's unfold key prompt tone can also choose different sounds and effects, and even record it yourself to create a distinctive personality style.

In terms of images, Glory V Purse also takes innovative interactive experience as its core, bringing new photo experiences and ways through ultra-free photo cameras. On the hardware, the 5000-megapixel super-photosensitive outsole main photo is matched with a supplementary light, which allows the portrait to be taken without environmental constraints. With the blessing of HONOR Image Engine computing image platform, Glory V Purse can not only achieve multi-focus selfie, but also intelligently brighten skin color, realize spot effect when shooting night portrait, and achieve micro-single-level portrait effect. At the same time, the mirror double-screen photo mode brought by the new fold form keeps the subject in the best condition at all times, and the sub-screen previews the selfie at all times, making it more handy to shoot blockbuster portraits.

Conclusion Zhao Ming said in an interview earlier that Glory V Purse is the product of breaking the shackles of thought and giving full play to imagination.

On the one hand, Glory V Purse has solved the core problem of lightweight and durability of folding screen phones through technological innovation. On the other hand, functions such as double-screen information display, side display interaction and ultra-free reality camera enable users to express themselves in a more fashionable way in a variety of scenes.

At the same time, Zhao Ming also stressed in an interview: the glory of "dropping the dragon's eighteen palms to the third and fourth palms", there will be more brand-new thinking in the future glory, and more innovative leading products are also in the process of gestation. The glory of continuous barbaric growth in innovation also has the ability and strength to "tripod" with Huawei and Apple.

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