Shulou(Shulou.com)11/24 Report--

Recently, usmile smile was awarded by Frost Sullivan (hereinafter referred to as "Sullivan") as "China's first toothbrush sales in the first half of 2023" and "leading toothbrush sales in China for three consecutive years (2020-2022)" and other certifications. This means that usmile smile has been recognized by international authorities in terms of market position, further consolidating its position as the first brand of domestic electric toothbrushes.

Sullivan is one of the largest industry research and consulting institutions in the world, famous for professional third-party investigation and evaluation. Through in-depth expert interviews and close verification of sales data in China's toothbrush market, usmile smile and leading market results are officially recognized. Earlier, the oral care industry bulletin from January to August 2023 released by the China Oral cleaning products Industry Association also showed usmile's smile and her status as an industry leader. Data show that between January and August 2023, usmile smile plus grew by more than 80% year-on-year, and firmly ranked first in the electric toothbrush industry with 28.1% of online retail sales, further widening the gap with second place Philips.

In recent years, the scale of China's electric toothbrush market has grown steadily, but most of the products on the market are still trapped in the whirlpool of parameter volume and appearance competition, and the function and experience tend to be homogeneous. As a professional oral care brand, usmile smile plus does not go with the tide, but insists on the needs of "oral cleaning" that users pay more attention to, and drives technological innovation with professional oral principles.

In order to take the "little thing" of brushing teeth to the extreme, usmile smile and fully developed the electric toothbrush algorithm from 0 to 1, and invested in setting up four major oral laboratories, accumulating more than 500 related patents after long-term independent research and repeated experiments. Wang Yiheng, product director, revealed that in order to optimize the winding process of the rotor in the motor, usmile Sao Jia spent five years to raise the industrial manufacturing level to one level; in order to improve the use effect of the brush head, it increased the wire grinding rate to more than 95%, raised the processing standard of the brush head in the whole electric toothbrush industry; and led the wave of "long life" in the electric toothbrush industry in order to enhance the actual user experience.

The persistence of technical research and development and product polishing has made usmile smile and repeatedly won the first bright achievements in the industry, and also makes it continue to dominate the product iteration of domestic electric toothbrushes. In early August this year, after the Y10 PRO with plaque monitoring function was launched on the opening line of JD.com platform, usmile smile held the TOP1 position in the brand list during the peak 24-hour period of JD.com household appliances. In mid-August, usmile smile plus its Y series single links achieved more than one million sales on Tmall platform, becoming another star product of the brand. It is not difficult to foresee that with the launch of the upcoming F10 series of digital toothbrushes, the industry's first T ü V Rheinland efficient and deep cleanliness certification will open a wider market and lead the industry to a revolutionary leap from electric to digital.

At present, domestic electric toothbrush brands are constantly narrowing the gap between foreign brands through product innovation, intelligence and higher performance-to-price ratio. Usmile smile plus is the first domestic brand to surpass Philips and other foreign enterprises and become the first domestic brand in the Chinese market. Behind this achievement, it is not only the proof of the improvement of the comprehensive strength of domestic brands, but also reflects the usmile smile plus its own solid technology accumulation and outstanding innovation ability.

This time, Sullivan awarded a number of certifications to usmile smile, which is not only the authoritative recognition of usmile smile and the status of "the first brand of electric toothbrush in China", but also the recognition of usmile smile and the direction of oral professional knowledge and innovation. In the future, usmile smile plus will continue to give full play to the advantages of professional oral and technical research and development, launch more innovative benchmark products, and lead the healthy development of the market.

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