Shulou(Shulou.com)11/24 Report--

The Media Marketing Award, the 2023 Interactive creativity Award, came to a successful conclusion in Beijing last week. After the joint decisions of 35 domestic and foreign well-known enterprises and brand reviews, such as advertising, Internet, brand, public relations, outdoor media, etc., Blue Standard Media, one of the first members of "Cannes China Creative Alliance", has stood out in a total of 8 cases. won 4 gold, 10 silver, 3 bronze 17 awards, show strong strength!

It is reported that the Cannes Lion International Creative Festival has gone through 70 years, embracing innovation, guiding the new trend of the industry, promoting the progress of the global advertising creative industry, and formally established the Cannes China Creative Alliance in April this year. With its professional service ability accumulated for many years in the digital marketing industry and its extensive influence in the field of digital brand marketing, Blue Standard Media was invited to become one of the first invited members of the "Cannes China Creative Alliance". Therefore, it has witnessed the establishment of the "Cannes China Creative Alliance".

Wu Fan, chief creative officer of Blue label Media, became the first member of the China Creative Alliance in Cannes.

Wu Fan, chief creative officer of Blueprint Media, specially invited to participate in the 2023 Interactive creativity Award & the final judgment of Media Marketing Award.

This time, Blue Standard Media successfully won the 2023 Interactive creativity Award & Media Marketing Award 4 Gold 10 Silver 3 Bronze 17 awards, which once again confirmed its remarkable strength in "helping brands to excavate and convey their attitudes and values". Especially this year, under the guidance of the blue cursor "AI ²" strategy, Blue Standard Media has realized the comprehensive AI capability of its existing business, with the advantage of preemptively entering the bureau and exploring the application of generative AI in the field of marketing, reshaping every link of the value chain from camp to sales, gradually building up the industry capability barriers under AI enabling, and accelerating the evolution of marketing changes.

In the future, Blue Standard Media will continue to shoulder the important task, seize the current AIGC and the more magnificent AGI opportunities behind it, open the growth ceiling of the marketing industry, empower global customers, and continue to create new value in this adventure.

The following is a summary of some award-winning works

Textbooks in Yuze Xiaohong Book

Yuze Dr.Yu

Gold medal

Media Marketing Award-Brand Excellence Group-Beauty Cosmetics

Bronze award

Media Marketing Award-Outstanding Strategy Group-Creative Marketing of Public Relations activities

When we encounter skin problems, we are always used to opening the "Little Red Book" to find solutions, but more and more "indecent" experts express their views, and they often get some mixed answers, which further worsens the skin problems; consumers' trust in experts has been reduced, seriously affecting the Yuze brand with "medical research co-creation" as its core competitiveness. We found that in China, the "textbook" recognized by the Ministry of Education is the professional content that we most identify with. "Dermatology", known as "a Book of Zheng Jing", is a textbook for dermatology professionals, and whether we have studied it or not, it is the "bottom line" for screening "serious experts". Together with Professor Zheng Jie, author of the textbook of Dermatology, Yuze planned an unprecedented "China Barrier Conference", a textbook-level medical research event to reorganize professional problems in the industry. let Yuze's dermatology professional content become a skin textbook in the little red book!

Momcozy

2023 North American Mother's Day Campaign

Let mom be resilient.

Momcozy

Gold medal

Interactive creativity Award-Pioneer Brand Group-Mother and Child

Bronze award

Interactive creativity Award-Top Creative Group-TVC creativity

For a long time, in order to help mothers better, Momcozy has also tried to listen to the real voice from mothers. We have seen that many mothers neglect to pay attention to themselves in order to become a "good mother" in order to become a "good mother" in their daily life without being seen, instead of becoming a "Cozy Mom". This Mother's Day, Momcozy decided to speak for all mothers! Momcozy invited four groups of real mothers to share their stories. They are not actors, some are working mothers, some are single mothers, some are elderly mothers, and some are same-sex mothers. They may have some uniqueness, but they all have a common voice: "Not just be a good mom, but also be a cozy mom". They shared the difficulties they encountered after becoming mothers and how they grew up as "Cozy Mom" in daily life that they had never been seen. They will share their real experiences and feelings, release the "Cozy Power" they have gained, and hope to help more mothers through their own voice, so that more mothers can join the ranks of "Cozy Mom"!

Anderma: listen to me, don't run

Anderma Under Armour

Gold medal

Interactive creativity Award-Top Creative Group-Audio creativity

Silver award

Interactive creativity Award-Vanguard Brand Group-shoes and clothing

Media Marketing Award-Outstanding Strategy Group-Media Innovation Integration

As the most barrier-free and highly involved sport in the world, movies, television and commercials are telling you to run. As a result, running has the highest injury rate in the world, with more than 80% of Chinese runners suffering from injuries, which hinder most runners from continuing to run. Anderma firmly believes that everyone has the right to exercise and believes that scientific exercise can effectively avoid the risk of injury for runners. I've heard of people, don't run! Therefore, we read through runners of different ages and degrees, conduct in-depth interviews, understand their personal experiences and running stories, pick up the segments of their "injured", and piece together these "valuable experiences" to make a runner's handled. let it become the best risk aversion guide for runners, more intuitively feel that running is not an easy task and requires scientific guidance. Then the online community launches a challenge, and those who succeed in the challenge will receive this handbook. At the same time, we will re-edit the audio of the interview, pick out those suggestions, make blogs, find the roads where runners often run, pick out the roads that are most vulnerable to injuries, and set up warning signs. During running, runners just need to put their mobile phones close, and through the function of NFC, they can directly listen to the tips of runners and successfully avoid risks.

Anderma: athletes have the second chance

Anderma Under Armour

Gold medal

Interactive creativity Award-Top Creative Group-TVC creativity

Silver award

Interactive creativity Award-ESG Target Group-Social responsibility

Interactive creativity Award-Vanguard Brand Group-shoes and clothing

UA NEXT gives teenagers a second chance to become athletes. It is Anderma's youth program that helps potential young people move to a higher level of competition through top coaching and athletic resources. We found thousands of teenagers, and through their stories, we shot a video with real training data, saying that those teenagers with the same abilities came to UA NEXT, and launched different programs for different teenagers, and through these programs, 10 people were selected and sent to the Anderma Human performance Center in the United States for more professional evaluation and training. UANEXT will be an ongoing project for the next 10 years, until more and more capable teenagers outside the free system embark on a career path.

Ping an Credit Card x surprise Dream

Success is the foundation of setting up the stage.

Ping an Bank Credit Card

Silver award

Media Marketing Award-Outstanding Strategy Group-events and Public Relations Marketing

Media Marketing Award-Brand Excellence Group-Finance

In 2023, Ping an credit card brands and products have been greatly upgraded, hoping to convey the cultural concept of "professionally creating value and making life easier and better". Under this opportunity, this project carries on the deep IP cooperation with the domestic original drama "startling Dream" created by the famous artist Chen Peisi. Through the spiritual core of "success is the foundation of setting up the stage", it extends from inside to outside the play, from paying tribute to professional traditional cultural workers, and then to paying tribute to every ordinary person who works hard. After the launch of the project, it gained wide praise and wide exposure, IP resources blossomed, a high-quality TVC skillfully integrated traditional art and the financial aesthetics of Ping an credit card; Theater social media voice, soft to enhance the brand voice, online and offline joint "Dream" tour promotion to achieve full coverage Around May Day, International Labour Day joined hands with authoritative media thepaper.cn to open the collection of ten city stories of "city meritocrats", extending the "work to spirit" conveyed by the brand to those hardworking ordinary people and paying tribute to the deeds of plain people in ten cities. while driving the exposure, it shortens the gap between the brand and consumers when spreading their values.

Ping an Credit Card × Su Xiaomei join hands to break the dimension.

800 million good etiquette is just right!

Ping an Bank Credit Card

Silver award

Media Marketing Award-Outstanding Strategy Group-Virtual Human Marketing

Interactive creativity Award-Frontier Technology Group-Metacosmos Marketing

Ping an credit card breaks through the second dimension wall rate to enter the meta-universe, opening the first virtual bank, taking users into a broader future space of the brand! Summon digital Su Xiaomei, open Ping an Yuan Universe, deeply link 88 to promote major business consumption scenes, lead you to unlock 800 million high-fuel welfare of "whole City every Day 88"; issue meta-universe joint card, the whole network delivers the future "key", 800 million welfare collision extremely imaginative card face vision, trigger card craze; four major flashpoints continue to detonate, enabling long-term heat promotion, diversion of credit card business scenarios. Through a series of multi-integrated marketing, such as meta-cosmic blockbuster, digital collection NFT, tipping point day, event marketing, entertainment marketing and so on, we will lead you to immersively explore the safe meta-universe and turn the financial promotion into a journey to realize the beautiful energy of the future.

Alfa Romeo × Zhou Guanyu fan meeting

F1 racing at home, Yu is your peer.

Alfa Romeo

Silver award

Media Marketing Award-Outstanding Strategy Group-Creative Marketing of Public Relations activities

Media Marketing Award-Outstanding Strategy Group-spokesperson Marketing

In the 2022 season, Zhou Guanyu signed Alfa Romeo F1 team, breaking history as "the first person of F1 in China" and making up for the vacancy in F1 since F1 began more than 70 years ago. The Alfa Romeo brand took the lead in signing Zhou Guanyu as the brand partner to carry forward the F1 racing culture and convey the Alfa Romeo brand racing spirit and "from F1" product power. Fans' focus will shift from "supporting different teams" to "supporting the common Zhou Guanyu". As the "host" of Zhou Guanyu, the brand creates the concept of "Zhou Guanyu F1 racing home in China", and establishes the brand association of "Alpha Romeo = Zhou Guanyu China F1 racing home" through Zhou Guanyu. create a zero-distance contact opportunity for Zhou Guanyu and all fans, and speak for the brand-product, so as to achieve brand awareness exposure and transformation.

Under Armour Rush

Training limit

Anderma Under Armour

Bronze award

Interactive creativity Award-Top Creative Group-TVC creativity

Anderma new training clothing, equipped with Rush energy feedback technology, has excellent water repellency and air permeability, can always act neatly in continuous high-intensity exercise, allowing you to focus on the exercise itself. The core of the project communicates the sportsmen who dare to challenge their own limits, taking the "limit of training" as the IDEA, interpreting the spirit of the brand "Tough" through advertising films and creative materials, and with the help of the current popular platform at the Social end, through fine delivery and valuable content, accurately touch the core crowd of the brand, and in the form of video challenges, influence more young people who love sports and feel a breakthrough. By training the core spirit of the movement, create a positive and healthy way of life. After the launch of TVC, there has been a further increase in exposure compared with before, the project as a whole has obtained a good exposure, and effectively expanded the goodwill of the brand in the hearts of consumers.

On "Interactive creativity Award & Media Marketing Award"

The 2023 Interactive creativity Award & Media Marketing Award sponsored by Modern Advertising magazine, formerly known as China Advertising Great Wall Award Interactive creativity Award and Media Marketing Award. Over the past 21 years, adhering to the award concept of "modern leading the future", we have commended excellent cases that are representative and show the characteristics of the brand industry in the fields of creativity, digital and industry marketing, so as to provide more reference and thinking for the future development of the advertising industry.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.