Shulou(Shulou.com)11/24 Report--

"the outbreak of the scene ushered in the best era of laser display!" On September 19, 2023 Global Laser display Technology and Industry Development Conference was held in Qingdao. Li Wei, president of Hisense Video Technology, said that in the past two years, laser display products have crossed the border from consumer electronics to new fields such as movies, light and shadow arts, sports events, and so on.

At the conference, Hisense exhibited laser vehicle HUD for the first time, taking the lead in the application of tricolor laser in the field of mobile travel, which can achieve smart display and window immersion image display, which is 48% higher than that of traditional LED display. With the help of 4K intelligent laser engineering extreme projector, the magnificent "Beauty of Huizhou Architecture time" art exhibition came into view in the form of light and shadow; relying on portable tricolor laser projection, people have an atmosphere to play in outdoor campsites, parties and trips; through the top-embedded laser cinema with Soundbar and starry ceiling, you can experience the shocking effect of cinema without leaving home.

When the scene breaks out, the light content of the user's life is getting higher and higher.

The laser display has fully penetrated the user's life circle. In the living room, laser TV has become the first choice for families with large screens because of its healthy eye protection and shocking viewing experience. According to Loto science and technology data, the scale of China's laser TV market grew at an annual compound rate of 68.6% from 2015 to 2022. Become the mainstream of large screen in the living room.

Outdoors, laser projection has become a new partner for young people to watch movies and camp outdoors. Loto science and technology data show that in June this year, the sales of intelligent projection products of online laser light sources in the country accounted for more than 25%.

In the cinema, the laser theater has become the first choice for immersion. Of the 80,000 movie screens in China, nearly 60% use laser light sources. In a wider office and public space, it can provide laser commercial projection with high brightness and high color gamut, with a shipment growth rate of more than 25%. It is not only expected to quickly replace the traditional commercial projection, but also provides a creative solution for spatial display.

From "one World" at the opening ceremony of the 22-year Winter Olympic Games to light and shadow immersion exhibitions everywhere, the performance of laser in creative design, cultural travel, museums and other fields has become a new landmark of urban culture.

The application scene of laser display has shifted from indoor to outdoor, from individual to group, and from one-way output to intelligent interaction, "believes Ouyang Zhongcan, an academician of the Chinese Academy of Sciences. Laser display is the best carrier for family, industrial, commercial, educational, vehicle, AR and other application scenarios.

The moments of laser display industry chain continues to expand.

Li Wei said that in the past two years, the number of core enterprises in the upstream and downstream industrial chain of the global laser display has doubled, from 100 in 21 years to more than 200 today. Siegmund Dukek, managing director of German Leica camera Greater China, said Leica's first laser TV, Cine 1, is coming soon. Leica firmly believes that laser TV will usher in a new era of home entertainment.

Laser display products are also favored by more and more channels. In China, there are more than 12000 + channels to display and sell laser TV. Overseas, Hisense Laser TV has been exhibited by more than 250 mainstream channels in more than 90 countries, including BestBuy, Costco and Boulanger of France, and its sales have grown at a compound annual rate of 144% since 2019, making it a bright business card for high-end manufacturing in China.

The revolution of laser display scene officially begins.

In the face of the outbreak of the use scene, the recognition of the global users, and the support of the upstream and downstream of the industry, Hisense put forward three "unwavering", insisting on the positioning of laser display as a strategic industry, unwavering in the global promotion of laser display industry, unwavering investment in laser display scene innovation, and the transformation from a pathfinder of laser television to a revolutionary of laser scene display.

As the leader of global laser display technology, Hisense has always been an important force to promote the development of this future mainstream display technology. After successfully developing the world's first curly screen laser TV, the world's first 8K laser TV and other breakthrough innovative products, Hisense unveiled the world's first foldable laser TV, top-embedded laser cinema and other 100-inch + innovative products on September 19 to solve the pain points of user scenes such as super-large screen TV access, home integration, poor visual comfort and poor immersion, and create the best solution for living room screens. Accelerate to 100 inches + large size development. Vidda intelligent projection under Hisense Video will lead the industry to high-value competition with tricolor laser technology, and multi-scene cross-border applications such as mobile cinema and art display; in the field of commercial projection, Hisense will innovate and develop image fusion and environmental fusion technology to create an immersive visual experience; vehicle display will carry out long-term layout, break through the plane, and move towards holography.

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