Shulou(Shulou.com)11/24 Report--

On September 15, the 2023 Golden Wheat quality Award presentation ceremony was held in Hangzhou. With the theme of "Endogenous Power", this event aims to explore and commend those enterprises that are willing to return to the product itself and pursue internal quality in today's changing market environment. After many rounds of selection and fierce competition, Lin's two household products, "Lin's Home Children's Bubble suspension bed" and "Lin's Home net Dream mattress", have won double recognition from the industry and consumers in product quality, consumption power, appearance design and other aspects, and successfully won the Golden Wheat quality Award.

Recognized by the authority, the ingenuity and quality of Lin's home furnishings achieve brand glory.

It is reported that this year's Golden Wheat Award, which is under the guidance of Zhejiang Department of Commerce and Zhejiang Daily newspaper Group, sponsored by Yuhang Municipal Bureau of Commerce and hosted by Taobao, is the most influential and authoritative comprehensive award in the e-commerce industry in China. Among them, the selection of Golden Wheat quality Award is supported by the national quality inspection department, which aims to reward enterprises that abide by quality standards, strict safety in production and good reputation, and guide the public to pay attention to product quality and excavate good quality products. So far, it has collected more than 5000 cases and more than 1200 kinds of quality products, which have an influence on the whole world.

This year's Golden Mai quality Award is based on "abiding by quality standards, strict safety in production and good brand reputation". All the winning products have passed the random inspection of CNAS / CMA national testing institutions, and have been evaluated by consumers and expert judges on the market performance, innovation ability and social responsibility of the products.

Lin's home children's bubble suspension bed

Lin's two household products, "Lin's Home Children's Bubble floating bed" and "Lin's Home Clean Dream mattress", can stand out in this year's Golden Wheat quality Award, which is undoubtedly a high recognition of its product power. Taking the award-winning "Lin's Home Children's Bubble suspension bed" as an example, this product is specially developed for children's unique and comfortable sleep needs, with strict national standards for children's furniture as the basic production requirements. through 40 testing items to ensure product quality and safety. In addition to the excellent product quality, Lin's home also makes great efforts in design innovation. According to the person in charge of this product: "when buying children's furniture, modern young parents not only need to consider practicality and safety, but also have higher requirements for the overall collocation and aesthetics of furniture." Therefore, the shape of "bubble" is adopted in the design, which makes the whole bed more light and lovely, attracts children's attention, increases the interest and vitality of the room, and specially uses silicone ecological skin with soft texture in the use of materials. its surface is smooth and smooth, will not stimulate the skin or produce allergic reactions, and has high wear resistance, not easy to damage or deformation. Can withstand the friction and pressure of children's daily use, and maintain beauty and durability for a long time. " According to the information on the list of children's beds released by Tmall, the product once won the first place on the list of high praise and best sellers of children's beds, and remained at the top of the list for a week.

Lin's household pure dream mattress

Another award-winning product, "Lin's Home Clean Dream mattress", with the core concept of health, safety and comfort, has not only passed the test of national professional institutions on many indexes such as fabric, antibacterial cotton, antibacterial, latex anti-end rate, spring durability, etc., but also used more environmentally friendly patented materials such as primary bamboo fiber, antibacterial fabric, imported latex and mute spring. The mattress has the characteristics of anti-bacterial and anti-mite, durable, safe and comfortable, which also reflects Lin's insight and attention to the Chinese people with sleep disorders. After the product went on the market, it successively won the third place on the Tmall natural latex list and the sixth on the best-selling list.

Based on the strong product power, Lin's home promotes the quality revolution.

In recent years, the home industry ushered in a new round of development opportunities, while the industry entrants are also facing more fierce market competition. This also puts forward higher requirements for product innovation and quality improvement of enterprises.

In the increasingly competitive Red Sea home market, Lin household has instead embarked on the fast track of development, obtaining "Tmall residential furniture industry turnover NO.1 for five consecutive years", "Tmall cloth sofa category turnover NO.1 for three consecutive years" and other outstanding achievements, and has received many likes and attention. At the time of the national deployment of a series of measures to promote the development of the home industry, Lin's home has once again become a hot topic for the industry to explore a new development cycle.

Behind this beautiful answer paper is the result of the internal skills and R & D strength of Lin's household ploughing products. According to relevant sources, in recent years, Lin household has made great efforts to promote the development of product quality internally to cope with the changing market situation.

First of all, in the product matrix layout, Lin household adhere to the "full scene, full style, full category" route, close to the market trend, to meet the needs of the vast majority of consumer groups, taking into account beauty, safety and comfort, this can be seen in the two award-winning products.

Secondly, in product development, Lin household introduced the high-end manufacturing CMF research and development logic (Color color-Material materials-Finishing surface treatment) multi-dimensional guidelines, rapid response to market demand, new product development cycle shortened by 1-2 months. Lin's home last year's popular style of functional sofa "you can sit on the chair" is created in this way of thinking, and in August this year is to take advantage of the victory to launch a 2.0 upgrade, once again well received by all parties.

With the cooperation of the professional team, Lin Home has created a "product iron army" of more than 400 people, covering different stages of the product life cycle, such as product research and development, design, quality management, raw material procurement-supplier management, etc. in product research and development, technology improvement, new materials exploration and other aspects of continuous optimization and improvement, on the basis of constantly improving the product quality-price ratio Bring consumers a healthier, safer and better quality product experience.

Lin Home is committed to the concept of sustainable home deep into the hearts of more consumers, leading consumers into a more environmentally friendly and healthy home life. Take the two award-winning products "Lin's Home Children's Bubble suspension bed" and "Lin's Home Clean Dream mattress" as examples, using environmentally friendly silicone leather and patented material raw bamboo fiber respectively, which is more in line with the environmental and safe use needs of consumers.

Embrace digital intelligence to make the product more powerful

With the increasing maturity of online consumption of furniture products, the rapid development of Internet technology and the popularity of mobile devices, the digital transformation of the home industry has become the key for enterprises to improve product quality and user experience. At the beginning of its establishment, Lin Home consciously carried out digital construction, and has successfully set up a set of full-link information digital system covering marketing, R & D, supply chain and enterprise management. further empower Lin's household product R & D and production efficiency.

"data is our valuable asset, and digitization is to help enterprises open their eyes and understand the consumption trend behind the data, so that they can make better R & D and production and improve product turnover." Lin household CIO Qin Chong said.

Whether it is the R & D and production of popular styles of online celebrities, or selling super-10000+SKU product matrix, Lin's home has made a lot of achievements in the home industry. What needs to be considered now is the proposition of "going one step further": what's the next step? How to further improve efficiency? The answer of Lin's home is very clear: the next step must be stable to ensure safety and compliance, and the product quality must be stable and reliable; the next step must also be fast. In the digital race of the home industry, the whole process and efficient use of data are competition points. In fact, this has put forward higher requirements for Lin's digital intelligence strategy, timely feedback and accumulation of market trends, flexible and efficient production coordination to deal with emergencies.

To take an intuitive example, in the research and development of new products, Lin's household R & D personnel can analyze the market data through the digital information system, judge and plan the direction of product research and development; while in the production link, it can also achieve efficient coordination and efficient production scheduling with 190 + supply enterprises through the digital system. During this period, we can also simultaneously confirm the marketing planning plan, greatly reduce the production and sales cycle, and achieve efficient results as soon as 30 days from demand determination to sales on the shelves.

On this basis, Lin's home also continues to explore the "next step" to improve product power. It is reported that at present, in Lin's home, through the combination of AIGC and its own full-link digital system, to create an exclusive AIGC tool. At present, Lin's home AIGC has been able to achieve independent product design, and several products have been put into production, which is expected to comprehensively improve the product research and development efficiency of the project.

With the strong product power and perfect digital system, it is with these two major technical barriers that Lin's home can constantly improve the product quality and be at the forefront of the household industry.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.