Shulou(Shulou.com)11/24 Report--

At the 14th China Automobile Blue Book Forum in July 2022, T3 Travel Cui Dayong proposed that the ride-hailing industry would show a trend of "three modernizations"-new energy, intelligence and compliance. Now a year has passed, T3 travel Cui Dayong has become a word, compliance has become the hottest topic in the online ride-hailing market.

(T3 trip Cui Dayong)

Early warning of market saturation and strict inspection of ride-hailing in many places

Since July, Shanghai, Hangzhou, Ningbo and other places have launched a rigorous investigation of ride-hailing, according to some drivers revealed that some illegal ride-hailing drivers have been punished. Especially for the problem of double certificates, if the drivers of the compliance platform with double certificates for T3 travel are all right, some of the drivers will be fined 20,000 yuan as a result, which is enough to cover the car rent for several months.

To investigate the reasons behind it, some people say that it is to raise the threshold of ride-hailing, some say that it is to ensure the interests of "double-license" drivers, but others say that this is to solve the problem of saturation of the ride-hailing market.

(photo Source: T3 trip)

According to incomplete statistics, as of the first half of this year, the number of ride-hailing drivers nationwide has increased by 1.4 million, an increase of 31.8% over the same period last year. The market scale has indeed reached an unprecedented level, but the problem is that the demand for ride-hailing has not increased significantly.

What should be done in the face of the attack in the ride-hailing market and the imbalance in demand? The answer is compliance. Through strict investigation, non-compliant ride-hailing will be eliminated, while raising the industry threshold, remove substandard people, cars, platforms, so as to control or even shorten the market scale of ride-hailing.

(photo Source: T3 trip)

Aggregation platform bears the brunt, T3 travel platform stands on the heel.

And strict inspection of ride-hailing is also bound to bring a new wave of impact to the entire industry, the first to be affected is the aggregation platform. To understand that the aggregation platform greatly reduces the entry threshold of the ride-hailing industry, and then promotes the rapid expansion of many local small platforms, and most of its traffic belongs to the small ride-hailing platforms.

However, small platforms often face the risk of substandard compliance. When small platforms are constantly scrutinized and cleared, only the waist and head platforms represented by T3 travel are left. Compared with small platforms, T3 travel and other platforms often meet the compliance standards and can withstand the test of rigorous inspection.

(aggregation platform-T3 travel)

And in addition to the aggregation platform, T3 travel also has its own App entrance, if the aggregation platform really faces major changes, without the traffic of the aggregation platform, T3 travel can also gain a firm foothold and continue to shine in the ride-hailing market.

Multiple entrances and multiple roads, T3 travel looking for multi-party cooperation

However, for T3 travel, it is obviously unwise to cooperate with a single aggregation platform. Now Baidu Maps, Meituan Taxi and other aggregation platforms have emerged in the market, and Cui Dayong will choose to cooperate with them to get more traffic entrances, which is what many waist platforms and head platforms will do.

(photo Source: T3 trip)

More importantly, putting aside the usual aggregation platform, Cui Dayong targeted Wechat, which has more than 1 billion daily active users, during his T3 trip last year. T3 travel connects to the T3 ride-hailing entrance through Wechat's service interface, and Wechat naturally becomes a tough guarantee compared with other aggregation platforms with insufficient compliance. Even if the aggregation platform declines, T3 travel ensures that there are other sources of traffic entrances.

(T3 travel Wechat entrance)

A dilemma between compliance and scale

When it comes to platforms such as T3 travel, although compliance will have a strong impact on aggregation platforms, platforms such as T3 travel also face rigorous inspection of compliance, and platforms with substandard compliance cannot escape the fate of being eliminated. Fortunately, T3 travel has foresight on this point.

T3 travel started with a self-operated compliance operation model, and T3 travel compliance is among the best in the industry. However, the platform that starts with the proprietary model is subject to a series of cost factors such as management, time and so on, and it is usually difficult to expand, as is T3 travel.

(photo Source: T3 trip)

But even so, T3 Travel bravely tried to liberalize the franchise mode while ensuring that the compliance rate was met. In the past two years, T3 travel has not only self-operated vehicles and drivers under the platform, but also joined drivers. T3 travel not only expands the platform, but also has one of the highest compliance rates in the industry. At present, the scale of T3 travel has reached the second in the industry, and the compliance rate of T3 travel has always been in the top five in the industry, achieving the best of both compliance and scale.

It is written at the end of the article:

Think about the beginning, T3 travel Cui Dayong said that the future trend of the ride-hailing industry is compliance, although it has been agreed by many people, but only a year ago, the domestic compliance inspection began, or caught everyone by surprise.

With the continuous compliance inspection of the platform, those platforms that do not meet the standards are bound to be eliminated by the market, and if they cannot adhere to the same compliance as T3 travel, I am afraid they will not be able to avoid being eliminated. And those remaining platforms can not blindly adhere to compliance, while adhering to the platform should also consider its own scale expansion, otherwise for a long time, it is difficult to escape the fate of being swallowed by other platforms.

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