Shulou(Shulou.com)11/24 Report--

The 11th Hi-Design Design Competition, jointly organized by art appliance brand gorenje and Hitachi Central Air Conditioning, is getting better and better. On September 19, the first stop of the design competition director trip and works appraisal activity was held in Dali, a holy land of literature and art. Explore the romantic and beautiful legendary place in Cangshan Blue Wave, enjoy the aesthetic journey of design and art.

This trip to Dali, with elegance·Dali, ancient rhyme·Dali, freedom·Dali as the topic, ask art mountain sea, seek beauty in the world. The directors, judges and designers wander in the world-class stunning scenery and multi-culture of the millennium ancient town, drawing design inspiration, appreciating the entries, talking about art ideas at night, and looking for natural aesthetics of life.

Hi-Design Design Competition has been held for more than 10 years, bringing together 100 + world-renowned architectural designers such as Qingshan Zhou Ping, Dai Kun and Lai Xudong to sit in the judging seat. Now it has become one of the most valuable professional competitions and communication platforms in the field of home decoration design. The concept of the competition "making design more home" is consistent with gorenje's brand proposition of making life "more than art". This trip to Dali is the true expression of Hi-Design competition and gorenje's love for art and pursuit of art.

Born in Slovenia, in the heart of Europe, gorenje's brand genes contain Slavic enthusiasm, Roman artistic truth and Germanic scientific rigor, contributing to its unique brand personality in terms of art and quality. Since its establishment in 1950, gorenje has adhered to the core concept of "artistic innovation and technological innovation", continuously promoted the perfect combination and upgrading of product aesthetics and functions, and led high-end art appliances to sweep the world.

In this competition, gorenje not only brings a variety of high-quality household appliance templates matching high-end design, but also plans a number of art appraisal, dialogue and exchange activities, striving to discover the beauty of life in nature, integrate the beauty of nature in life, awaken the artistic enthusiasm of each user, create a home space with more artistic beauty, meet the needs of high-end consumers all over the world for aesthetics and artistic household appliances, and create more artistic possibilities for exquisite quality life through dialogue with living space.

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