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Bloomberg: Unity is considering limiting game "operating costs" to 4% of revenue and will not trace past installations

2025-01-19 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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CTOnews.com, September 19 (Xinhua)-- Unity announced its first change to its business model last week and said that from January 1, 2024, after reaching a certain level of installation and revenue, developers will begin to charge developers for each installation of run-time software.

The plan was quickly slammed by the game development community, and Uinty officials apologized publicly and said they would change the "operating fee" strategy, but did not announce any subsequent changes.

A new charging plan may be officially announced soon, according to a new report from Bloomberg. According to the report, Unity held a plenary meeting with employees on Monday local time to discuss the plan:

According to the minutes reviewed by Bloomberg, under the tentative new plan, Unity will limit the fees of customers with revenues of more than $1 million (CTOnews.com Note: currently about 7.29 million yuan) to 4% of game revenue, and said it will not trace the number of installations that have currently reached the threshold.

In addition, another change in the Unity charging model is to allow game developers to submit their own reports on runtime installations to avoid being brushed, rather than using Unity's own proprietary tools to monitor installations.

The new changes have not yet been officially announced, as Unity executives are still getting feedback from partners to avoid the mass protests that took place last week, the report said.

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