Shulou(Shulou.com)11/24 Report--

From September 14 to 18, the 4th China International Culture and Tourism Expo and the second Chinese traditional Craft Conference were held in Jinan, Shandong Province. Focusing on the deep integration of the culture and tourism industry and promoting the transformation and upgrading of the culture and tourism industry, Huawei actively participated in the exhibition with the classic case of HarmonyOS meta-service of the literature and tourism industry, and at the 2023 cultural industry high-quality development and cultural and creative brand building conference on September 15, centering on the pain and difficulties in the management, service, marketing and other links of the culture and tourism industry, shared the HarmonyOS intelligent literature and tourism solution and other related content, enabling the literature and tourism industry to operate digitally and meticulously. Help the literature and tourism industry to enhance the tourist experience and achieve business growth.

Since its launch in 2019, HarmonyOS has been popular with users for its simplicity, fluency and security. Up to now, the number of Hongmeng ecological equipment has exceeded 700 million, which has become a new ecology leading the whole scene era, while Hongmeng's lightweight service, meta-service, is also bringing new business opportunities and flow entrances to ecological partners.

The information is explicit, the interaction is light, and meta-service promotes the growth of users.

At the meeting, HarmonyOS experts introduced the functions and new features of metaservice in detail. As a new way of service provision based on HarmonyOS API, meta-service usually presents many forms such as Hongmeng universal card, which shows important information on the desktop, and achieves the purpose of direct service and reducing interaction level through light interaction behavior. In addition to the card experience, the meta-service also supports cross-device operation to achieve seamless full scene flow.

At present, there are many applications commonly used in daily life to build meta-services. Users can quickly access the corresponding service pages through rich traffic entrances such as Huawei App Store and negative one screen, add services to the desktop, view information and obtain services anytime and anywhere, effectively reducing the cost of user acquisition. For example, the child Wang Yuan service received tens of millions of exposures in its first month of launch, the drug butler service added 10 million users a month, the Himalayan meta service increased 11 times, and the Jie parking meta service users used three times as frequently as App. With the characteristics of multi-terminal operation, card experience, active service and so on, meta-service brings users a more intelligent and convenient experience, and finally achieves the business effect of user growth.

One-stop service can accurately reach meta-service to promote the transformation of the industry

Not only in traditional applications, meta-service also brings new development opportunities for many traditional industries by virtue of its new lightweight experience and the innovation ability of software and hardware collaboration. Take the tourism industry as an example, many scenic spots are faced with the problems of poor tourist experience and high operating costs, so there is an urgent need for innovation and transformation. With the help of the meta-services of scenic spots such as "Dream Water Village" and "12 hours in Chang'an", HarmonyOS experts deeply analyze the smart travel solutions based on HarmonyOS, bringing new development opportunities for traditional literature and travel projects and enhancing the travel experience for consumers.

Among them, the dream water village yuan service, which aims to integrate scenic spots, catering, cultural creation, navigation and other services into the town scene. Through the town recommendation to improve the exposure of scenic spots, choose direct navigation of scenic spots. Near the scenic spot, the desktop shows ticket verification information, click the message to remind visitors to go straight to the ticket verification page, so that tourists can enjoy the experience of "seconds into the scenic spot"; audio guide of scenic spots, one-click play, walk while listening, miss the wonderful explanation of scenic spots; important performances, food recommendations and other information, accurate access, wonderful not to be missed; with the help of out-of-park recommendation, explicit service information to achieve mutual diversion between scenic spots. The intelligent and convenient intimate play mode is committed to improving the satisfaction and comfort of tourists from dream water villages.

As the theme block of immersive sign-in, the 12-hour scenic spot in Chang'an also makes use of Hongmeng's ecological ability to create a new interactive function of Shaanxi-12-hour service, which is convenient for tourists to travel at off-peak through the prediction of passenger flow and the diversion of tourists. Reduce the waiting time in the queue Recommend specific play strategies during the tour, guide tourists to visit, let tourists receive information such as catering and convenient facilities related to the current location in time, and accurately recommend information such as wonderful performances, program zone reminders and NPC interesting interaction, so that tourists can arrange their itinerary more reasonably, solve the pain points of waiting in line for a long time in the process of tourists' experience, and get a better play experience.

Up to now, more than a dozen literature and tourism projects have joined Hongmeng Ecology, including Mengli Water Village, Chang'an Twelve hours, Silk Road Happy World, Songshan Shaolin Temple Scenic spot, Datang Furong Garden, from Qianshan Scenic spot, Nanjing six dynasties Museum, etc., with a new lightweight meta-service to open the smart era of card-based service, and promote the transformation and upgrading of the literature and tourism industry.

Expect more ecological partners and service providers to actively embrace meta-service, activate more development opportunities through meta-service, seize new traffic market, achieve business growth, and bring better user experience to hundreds of millions of consumers at the same time.

(source: Huawei data Statistics, deadline: June 30, 2023)

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