Shulou(Shulou.com)11/24 Report--

On September 15, the 10th China Charity Project Exchange Exhibition (hereinafter referred to as: China Charity Exhibition) with the theme of "jointly building modern philanthropy and gathering strength for high-quality development" opened in Shenzhen. As the only national, international and comprehensive charity industry exhibition in China, this exhibition has two major pavilions: the fruit hall and the good life experience hall, which focus on the innovative achievements of social forces in participating in ensuring and improving people's livelihood and promoting the development of social undertakings. A number of digital public welfare practice cases of Ant Group and Ant Commonweal Association participated in the exhibition.

Focusing on using digital technology to help women develop, Ant Group has launched a series of "Digital Mulan" programs, which help improve women's sense of security, sense of achievement and well-being from three aspects: basic security, job creation support and diversified development. At the exhibition, the "AI tagging experience" of the Ant Group booth was listed as one of the top ten interactive sign-in points, attracting many participants to try. This experience uses interesting games to restore the daily work scene of the "artificial intelligence trainer". The audience can experience it on the spot, clock in and stamp it.

Since its inception, the Ant Group "AI Bean Project" has supported the establishment of 17 digital employment centers in less developed counties to help more than 4000 left-behind women wait for local employment by helping less developed counties introduce digital employment opportunities such as "artificial intelligence trainers" and provide vocational skills training for rural population. At the Tech for Good innovation case conference of this year's exhibition, the "Digital Mulan" employment training program was also selected as one of the top ten innovation cases of Tech for Good.

Photo: "AI tagging experience" attracts attendees to sign in

In addition, Ant Group has also demonstrated a number of practical cases in the fields of digital assistance for the elderly, digital technology for rural revitalization, green and low carbon, and so on. Focusing on "green and low carbon", Ant Group launched an interactive public welfare product, Ant Forest, on Alipay in 2016, using digital technology to create an innovative model for everyone to participate in green ecological action. Over the past seven years, through cooperation with more than 20 public welfare organizations, Ant Forest has planted 475 million trees across the country, participated in the construction of 31 nature reserves, and successively supported the ecological construction of 22 provinces, including Inner Mongolia and Gansu.

Photo: participants experience anti-fraud knowledge VR interaction

Around "Digital help the elderly", by the end of 2022, the blue vest operation with the slogan "Mobile phone can't be used, safe to prevent fraud, find a blue vest" has entered more than 100 cities offline and served more than 1.3 million elderly people. At the exhibition site, "Operation Blue vest" also brings anti-fraud knowledge VR interactive experience, the public can identify common fraud scenes through VR games and learn anti-fraud knowledge.

At the theme seminar of the 10th China Cihua Exhibition held on the afternoon of the 15th, Wang Xiaojing, general manager of the social responsibility department of Ant Group and secretary general of Ant Public Welfare Association, shared the concept and practice of creating commercial and social values of Ant Group. According to reports, in the past three years, Ant Group has accumulated 2.7 billion yuan in actual expenditure on public welfare donations. The relevant investment is mainly used to support green and low-carbon, women's development, rural revitalization and other directions, precipitating a set of innovative public welfare model that uses digital technology and platform power to solve related problems.

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