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2025-01-14 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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"Start-up companies, self-reliant enterprises, pay more attention to the strategic method of highly improving efficiency and winning more with less. "
_Li Wenjun, Head of Pulse UED Center
MasterGo & Pulse Create Highlights:
Uniform specification for precipitation design assets
Reduce B-side page setup time by 50%, and improve overall UED efficiency by 20~30%
Convenient and efficient management of off-site office collaboration
Open permissions for internal and external sharing, facilitating internal and external project cooperation
Founded in October 2013, Pulse is a workplace community and job search platform used by 120 million professionals.
With the ID mechanism of "unique nickname + real-name identity authentication," two core businesses have been developed through the workplace information produced by real employees: content community and network service.
Content communities are network mappings of the real workplace space. Through rich content sections such as colleague circle, professional circle, industry circle, recommendation, hot list, company comment, etc., pulse helps professionals make career choices and assist career growth. The company provides rich network connection services for enterprises: pulse recruitment, expert network services, Tuoketong, member services, to meet customer needs under different scenarios.
Pulse High Recruitment is a brand-new business brand launched in 2023, positioned at the first platform for job hunting and recruitment of middle and high-end talents, aiming to improve the matching rate between enterprises and talents and provide talent support for the digital transformation of enterprises.
Lin Fan, founder and CEO of Pulse, said at the 8th anniversary conference that he hoped to promote equal dialogue between enterprises and employees by providing equal connection, equal expression, equal choice of career and development rights. Over the next decade, it will grow to serve 1 billion professionals in 101 countries and achieve professional dreams.
With fewer wins, the functions are fully covered
"Pulse business covers B-terminal and C-terminal, pulse business is driven by double flywheel," community "drives C-terminal business, and" network service "drives B-terminal business. As a workplace community, pulse is more similar to Zhihu, Little Red Book, many large factory employees are active in pulse. As a recruitment platform for middle and high-end talents, many enterprises in the field of digital economy are recruiting talents and building employer brands. "
Li Wenjun, head of the pulse design team, said frankly,"In my opinion, pulse is a well-known company but not a large number of employees. It is a start-up company that needs to be responsible for its own profits and losses. How to compete with large factories in the industry with limited resources and do more things with less strength to achieve the goal of winning more with less is a problem that all of us need to think about. "
"Our team size is not large, but the division of labor is clear and the role distribution is rich. We have formed a set of employee growth and training system closely related to the business. Li Wenjun explained in detail,"At present, most of our personnel have fully covered the design functions, and the comprehensive ability requirements for designers will be higher. Internet enterprises need to open up links between products, design and R & D. Therefore, our designers are multi-functional. They not only need to master UI, UX, plane and other skills, but also play a bridge role in the close integration of upstream and downstream of production and research. They can not only understand the user needs behind product documents, but also understand the logical thinking at code level. "
The first important thing I did after joining the pulse was to choose an efficient collaborative design tool and take the first step to improve quality and efficiency, because I had been in contact with the MasterGo team and could feel that the team was progressing very fast. MasterGo naturally became the first choice.
"MasterGo is a product that integrates design functions and production and research logic very well. Designers can carry out fine processing on the prototype draft of product managers. The drawings produced by designers are also convenient and efficient for R & D and use. It has achieved twice the result with half the effort for upstream and downstream. Moreover, one of MasterGo's greatest strengths is that it blurs functional boundaries, allowing each user to play multiple roles. "
"The designer's function is often flexible for different business scenarios, essentially transforming business requirements efficiently. For example, when focusing on experience logic, designers are more inclined to UX direction; when they need to support offline activities such as brand market, they will assume more visual and brand functions. "
"Product managers also take into account some interactive roles. With MasterGo's component library, some of them don't have to find designers, and they can spell out product prototypes like building blocks. Some product managers with design skills draw prototypes that can be delivered directly to the technical platform output. R & D can also develop B-end component library based on business design, and efficiently transmit design drafts upstream and downstream. "
In Li Wenjun's view, pulse as a start-up company, is still in the forward stage, no matter the rhythm, speed or quality requirements are very high. To improve people's effectiveness depends only on the company's unilateral strong push, or it will backfire and lead to dissatisfaction. Only through external supervision and internal motivation, so that team members realize the value and significance of work, can they mobilize their subjective initiative, maximize the value of each person, and truly realize the victory of less over more.
"Our R & D is OKR-oriented, and generally speaking, work outside OKR is not within their scope of responsibility. MasterGo, however, has become an exception. It is precisely because they have seen some examples of past use scenarios that do not meet the demands of our business lines, so when they realize that MasterGo can improve the user experience through the implantation of pulse design language and improve the design page, so that we have stronger strength to compete, they are willing not limited to OKR system, put extra energy to do these things, and achieve the ultimate common improvement. "
Improve quality and efficiency, strengthen brand power
The B-end business of the pulse is the first to use MasterGo, because the B-end has less variability and a larger input-output ratio than the C-end. "The efficiency improvement after using MasterGo at B-end is very obvious," Han Lina, pulse design manager, takes headhunting delivery platform as an example."In the past, when there was no component library, it took half a day or even one day to make a typical page. Now it takes half an hour to make it in one hour at most. The efficiency is very fast, which is equivalent to reducing the workload of one day to a few hours. "
MasterGo builds component libraries and creates page templates, which, together with the perfect match of adaptive layouts, can well retain some typical experiences for direct reuse and save time. "When working with external teams, we only need to open certain permissions to external teams, and they can modify them on the basis of the original page, eliminating the effort of repeated communication back and forth. "
The efficiency is obviously improved, the user experience is convenient, and the acceptance of production and research is naturally high. Product review and communication with designers can be carried out through collaboration. During review, they can be marked directly on the design documents, and there is also a basis for tracing afterwards. No more plugins to install, now a link to a web page can go through the entire process. In addition, MasterGo's page design logic is similar to the logic of development, and the page restoration degree is relatively high, so the communication between design and R & D will be very smooth.
"MasterGo's effectiveness is not only reflected in specific businesses, but also plays a key role in asset precipitation and management. Turnover of people, whether R & D, product, design, handover or inadequate archiving, can result in asset loss. Moreover, start-up companies often involve a lot of trial and verification work. If historical versions are not archived, once they are replaced, information will be disconnected, resulting in duplication of work and waste of manpower. "When talking about management norms, Li Wenjun shared his own experience," I lead the team, no matter any data assets need to have a normative system support, otherwise it will run more and more chaotic, come to pulse still adhere to this concept, and have been doing so. "
After MasterGo enters the pulse, it assumes the role of depositing platform assets. Components are managed according to business line design, public use, operation, brand market and other lines, which are clear and clear at a glance. The content is divided according to business structure, which makes it faster to find and use. It can also be distinguished by brand color and non-brand color. The information such as name naming, historical change and experimental process is very clear. The design specifications are also specially managed and can be reused after one empowerment, eliminating the situation that "projects cannot be separated from people." It not only enables everyone to share resources, but also provides reference value for starting new projects in the future. The most important thing is that there is no risk of data leakage and loss, and there is no fear of repeating the experience of DJI.
[Map: Pulse Design Team Asset Precipitation Interface]
"In addition to efficiency enhancement, we are also considering embedding brand CI and VI from the perspective of design language. "Unified design style and unified page layout gradually form a set of standardized design language system, highlighting the inherent temperament of the whole brand." We run through the brand temperament in various businesses through MasterGo to form a brand building force, which is transmitted from top to bottom in the company. "
Open mind, maximize value
In terms of switching tools, pulse belongs to a batch of brave taste.
"It's hard to change habits, everyone has inertia and dependency. Learning a new platform takes time and effort, and as a team, it takes a certain risk to push it forward, because it will change the production and research habits of the whole company, so the larger the team, the harder it is to take a step towards change. "Before Li Wenjun entered the pulse, he also saw many cases of change frustration.
"Fortunately, our migration went very smoothly. MasterGo is a localized software that has no barriers to native language use and is also in line with our design habits. Moreover, the local service team has fast feedback and good service, so there is little resistance to implementation. "
In addition to the change of habits, in this era of sharing, everyone has to face the test of mentality. "Sharing is often against human desires, especially when there is a sense of resistance when sharing your own work, and the copyright awareness of design will be stronger. This is why some designers leave with their design documents rather than staying behind. Private change sharing, which requires a certain psychological construction. "
Han Lina shared her own experience,"The key to mentality adjustment is to see usage. Now we are all about empowerment. If you use my things, it means that I empower you. When all teams take what our team does, it means we empower all teams, which makes us feel honored. Now our team has formed a new consensus: often to see whose things are reused more, the more used, the more value can be reflected. "
[Photo: Pulse team carries out daily work through MasterGo]
"MasterGo's philosophy is the same as ours, which is one of the reasons we chose MasterGo in the end. For designers, professionalism in their work is also a necessary condition for enhancing their voice. And in the design of documentation presentation, but also to prove their professionalism. MasterGo's document management makes the viewer feel logical and rigorous at a glance, clear in organization, and what you see is what you get. How to be more confident about the finished product will naturally feel highly professional. Once a professional impression is established, it can effectively enhance trust between superiors and business, form benign interaction, and have a higher pass rate of proposals. "
A good tool can achieve twice the result with half the effort. With the help of MasterGo, the value of the design team in the company is gradually enlarged, the importance is increasing, and there is enough confidence to undertake more critical high-value tasks. More importantly, the design team empowered more other teams, opened up upstream and downstream to achieve smooth online collaboration, and finally achieved the strategy of highly improving the efficiency of the whole production, design and research link with fewer wins and more.
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