Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Brother Black fly's left hand clue delivery! CTOnews.com Sept. 18, IDC Consulting today released the "Quarterly tracking report on China's wearable device Market", showing that China's wearable device market shipped 33.5 million units in the second quarter of 2023, an increase of 17.3 percent over the same period last year and the largest quarterly shipment since 2022. The main points of the attached report of CTOnews.com are as follows:

Shipments of smartwatch Q2 were 9.42 million units, an increase of 11.5% over the same period last year. Of these, 4.65 million were smartwatches for adults, up 10.4 percent from the same period last year, and 4.77 million smartwatches were shipped for children, up 12.5 percent from the same period last year.

Shipments of the bracelet Q2 were 4.63 million units, an increase of 20.9% over the same period last year. The bracelet rebounded more sharply than the smartwatch.

Shipments of headset Q2 were 19.33 million units, up 19.5% from the same period last year. Of this total, 15.11 million units of true wireless headphones were shipped, an increase of 18.6% over the same period last year.

From the perspective of the market pattern, China's wearable market is highly concentrated to Huawei, Xiaomi and Apple, and the head manufacturers show a stronger growth under the double blessing of high brand product recognition and promotional price advantage. On the other hand, the wrist wear market as a whole shows a trend of differentiated development, with shipments below 1,000 yuan, 2000 to 3000 yuan and more than 5000 yuan as the three price segments with significant year-on-year growth in shipments.

▲ Picture Source IDC China IDC expects shipments of adult wristwatches to grow by 5.6% year-on-year in 2023, including 3.0% for adult smartwatches and 9.3% for bracelets.

Referenc

China's wearable market grew 17% in the second quarter compared with the same period last year, reaching the largest quarterly shipment since 2022.

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