Shulou(Shulou.com)11/24 Report--

Maotai cross the border again, "Mao Xiaoling Jiuxin Chocolate" was emptied seconds after it was put on the shelves of Tmall supermarket, the first order has been completed by rookies, and it took only 18 minutes to reach consumers.

On the afternoon of September 16, Guizhou Moutai announced that United Dev would start selling Mao Xiaoling wine heart chocolates. In addition to offline channels, Tmall, as the main position of online simultaneous launch, is sold simultaneously through Dove's official flagship store, Maotai ice cream flagship store and Tmall supermarket.

The first consumer, Ms. Wang, bought a 12-pack classic flavor. She said that her whole family is Mao powder, and her father likes to collect Maotai, and she will also squat to taste the new products of fresh Maotai. This time, when she saw Mao Xiaoling's wine heart chocolate on the market, she also held the mentality of giving it a try. "I didn't expect to get it. I delivered it right away."

The person in charge of the cold chain warehouse operation of the Cainiao supply chain said that Ms. Wang's receiving address was very close to the Cainiao cold chain warehouse in Shanghai. Relying on the integrated link of the Cainiao warehouse and distribution, the whole process of picking, packing and distribution was completed in the cold chain warehouse park, which was delivered directly to the community by couriers to achieve minute-level delivery.

In order to allow consumers across the country to quickly buy "Mao Xiaoling Wine Heart Chocolate" and make sure the chocolate stays tasty. Two days ago, the first batch of goods entered the Cainiao supply chain system, distributed across the country and deployed in many Cainiao cold chain warehouses across the country, stored in a constant temperature environment of 0-5 degrees Celsius around the clock. Consumers approach delivery after placing an order, and match the appropriate cold chain distribution scheme according to the distribution distance.

"We have an accurate multi-temperature delivery plan to ensure that Mao Xiaoling wine heart chocolate is still of high quality when it is delivered at the end of the factory." Cainiao supply chain cold chain warehouse operation person in charge said.

It is reported that at present, the Cainiao supply chain has formed distinct characteristics such as flexibility, intelligence and globalization. on the one hand, it has built its own integrated warehouse distribution and delivery network for B2B, B2C, cold chain and large pieces of furniture, and has a solid infrastructure; on the other hand, it has launched characteristic industry solutions, such as drinks, beauty makeup and other BC integrated solutions, which are included in the top ten fast consumer giants such as Procter & Gamble and Unilever. At the same time, supply chain products such as optimized warehouse allocation and smart warehouse allocation are also introduced to achieve economies of scale and speed up and reduce costs with standardized products.

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