Shulou(Shulou.com)11/24 Report--

CTOnews.com, Sept. 17 (Xinhua)-- Apple launched the hybrid reality headline Apple Vision Pro in June, and the industry has been exploring what the killer app for such devices is. Some analysts believe Apple showed a preview of the killer app at its iPhone 15 launch on Tuesday.

According to Apple, the iPhone 15 Pro camera can use ultra-wide angle and main camera to capture "space video" and play it on the Vision Pro head display. This will enable people to record immersive 3D videos and make Vision Pro wearers feel like they are on the scene.

At the Vision Pro launch, Apple's senior vice president of global marketing, Greg Joshviak (Greg Joswiak), said that consumers will be able to refresh their memories in "magical ways" with "Apple Vision Pro." Space videos make you feel like you're going back to that moment, "Joswyak said." you can also share these space videos with anyone who owns Apple's Vision Pro, so they feel like they're there. "

This feature of iPhone 15 Pro has been ignored by most people, but some analysts have noticed it. "this is the first killer feature on Vision Pro, and it will change the way people recall memories, and I believe space video is very good," Gene Munster, a managing partner at Deepwater Asset Management (Deepwater Asset Management), said in a blog post. "it will boost sales of $3500 (CTOnews.com Note: about 25480 yuan) of Vision Pro."

Sharing spatial video will be "a lot better" than traditional smartphone video, Munster said. "the improvement from current video to spatial video is as big as the improvement from still photos to video a hundred years ago."

TD Cowen analyst Krish Sankar said in a report to clients that space video shooting will increase the value of the Vision Pro platform. "this is important for creating ecosystem value and enhances the use of the equipment when it is launched in early 2024," he said. "

However, because the distance between the iPhone 15 Pro main camera and the ultra-wide-angle camera is very close (far less than the pupil distance), it is not clear how Apple uses the two cameras to capture spatial video, and how the effect compares to the spatial video captured by the head display.

The space video feature on the iPhone 15 Pro will be launched later this year, and the new phone will go on sale on September 22. At this week's event, Apple CEO Tim Cook said the Vision Pro would be released early next year as planned.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.