Shulou(Shulou.com)11/24 Report--

In the past, music apps were simply used to listen to music, connecting users only with songs. As user demand upgrades, music software is no longer limited to a single function. While creating unique interface tones, it also pursues more scene-based and functional innovations. Today's music App is more like a music world created for young people, where users are not just listeners, but also sharers, participants and creators.

With the iterative update of technology, it not only gives users a richer music experience, but also brings new inspiration to push music. Through accurate interest matching, different music can find their favorite audience faster, and brands can quickly reach target groups with music, inspire users to resonate and establish emotional links.

Whether it's creating music popularity or playing with brand trends, soda music is always exploring new possibilities. As an important link to fully embrace the music industry, the soda music App goes deep into the whole link from music production and distribution to entertainment consumption, creating the birthplace and public praise pool of fashionable music. At the same time, it also creates a brand-new music marketing method together with the brand, helping the brand to play stronger sound waves and rejuvenate the trendy youth vitality.

Unique soda music, a new world of music for young people

As a chatter music version, soda music builds a more ideal audio-visual world for users based on interest attributes. If the conventional music exploration path is "people looking for songs," which takes a lot of time to browse and select, and the recommendation list is relatively solidified, then soda music creates a snowballing music exploration new path of "interest, exploration and extension," broadening the user's music world through "song finding people."

One year after its launch, soda music, with the core concept of "making music understand you better," quickly broke the circle and became one of the most popular music platforms for young people, thanks to its unique three advantages:

Advanced music experience gathers more young users

With strong recommendation ability and data accumulation with chatter, immersive experience of on-and-off listening and full-time, full-scene companionship, soda music creates a more accurate, immersive and comprehensive music experience for users. Innovative comment play, comfortable and equal communication community, etc., also use music to stimulate expression, so that young people find emotional resonance belonging. As a chatter music version, soda music also through "chatter" linkage, through the "audio-visual" collaborative sharing link, for users to provide more accurate recommendations, but also can help music hot spot rapid fermentation.

Pioneer music content inspires explosive energy

Soda music is a veritable "original music pop-up machine," which is not only a focus of national hot songs, but also a collection of young people's preferred music content. At present, the cumulative broadcast volume of original songs of soda music has exceeded 600 billion times, with more than 220,000 musicians settled in, covering more than 40 million song copyrights. While continuing to enrich the copyright music library, soda music focuses on young people's music trend preferences, creates music thematic plans with trend characteristics, detonates the popularity of breaking circles with multi-layer IP with high topic degree, cooperates with the year-round coverage of "online + offline" concerts, creates music scenes exclusive to young people, and starts music carnival.

Treasure young crowd contains unlimited new possibilities

Today's soda music brings together a large number of Generation Z young people, who have a wide range of interests, open minds, are more willing to accept new things, and have high knowledge, high consumption ability attributes, often have stronger transformation potential. Official data show that the proportion of soda music users exceeds the industry average by 41%. In addition, soda music also pays full attention to the needs of young people pursuing individuality on the platform, where every niche music preference is respected.

Young soil with full-link marketing play to help brands deeply connect young people

Soda music attracts a large number of young people to stop and interact with a full range of music scenes with highly recognizable, stylized and disseminated music content. So how do brands play with young people on a music-led platform? Soda music also provides brands with marketing methods that are extremely in tune with young users.

Trend creative solutions, let brands and young people play together

A trendy and fun experience is one of the characteristics of soda music. From scene customization, creative interaction to innovative links, soda music has also launched an endless variety of patterns, covering the full range of scenarios used by young users and attracting them to interact deeply with brands.

In the scene customization, according to the personalized demand, the brand can jointly customize its own characteristic elements with scene music, soda on the second floor, progress bar and like creative components, deeply implant each touch scene, and subtly improve the crowd cognition.

For interactive innovation, soda music provides music eggs accompanied by listening to songs. Brands can customize the exclusive effects associated with brands from pictures and sounds to attract users 'attention. There is also "shake" dynamic skin changing, and interesting interaction enhances users' deep experience of brands.

In order to adapt to different publicity needs of brands, soda music can also connect various resources of the platform, such as opening screen, song label, search egg, song list, topic, etc., customize to create innovative marketing links, adapt to various needs of brands such as increasing exposure and enhancing interaction.

Hot music marketing, heart-to-heart movement through young people

How to make music a link between brand and user? Through pop song creation, trend music planning and annual music events, soda music inspires interaction with interest, drives new generations to actively participate in all aspects, and arouses emotional resonance between users and brands.

Soda music not only has rich creative resources in the dimensions of song production, musician, music production, etc., supports brand customization of exclusive songs, but also realizes link communication with chatter. The large flow pool can make brand customization easier to get out of the circle. For example, through steam shaking linkage, brand music videos can be accurately pushed to music fans to attract the first wave of audiences during the warm-up period, combined with multi-type video launch tests to find the optimal explosion scheme, and finally concentrated resources for large-scale release, effectively boosting the rapid explosion of brand music influence.

In terms of creative content, soda music has also created a number of trend music projects focusing on young people's emotional value needs, such as "rap weekly meeting" column,#song list planting plan topic, etc., so that young people can boldly express themselves in soda music, highlight personality, and help brands establish deep resonance communication with young people.

In addition, there are many soda music annual events continue to increase brand influence, brands can cooperate with year-end music inventory, linkage customization creative pendants and other play methods, with fashionable creativity to drive the participation of the whole people, a larger range of detonating brand annual sound volume.

At a time when content is king, music, as a medium with strong permeability, accompaniment and plasticity, has long been ubiquitous, and "music" and "social interaction" are just needed by young people of Generation Z. Efficiently use the social currency attribute of music, flexibly connect young users, resonate with the tension of their emotional expression, and let users listen to music while also perceiving and planting grass brands, which is not only conducive to brand mingling with young people through music, but also can subtly influence the minds of people and precipitate them into long-term assets of brands.

In the future, in the face of unlimited music marketing potential, soda music will continue to enrich content creativity and marketing play methods, assist brands to continuously explore new marketing links with music, and realize two-dimensional improvement of sound volume and transformation.

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