Shulou(Shulou.com)11/24 Report--

Unwittingly, new energy vehicles have gradually entered the digital field and become electronic products with wheels.

This shows that it is the same as the mobile phone we can't do without, except that it looks like a car and can hit the road legally, there is not much difference. New energy vehicles defined by software, with on-board navigation, can be installed freely to improve playability, and the whole vehicle can also be optimized by OTA software.

However, cars are unable to surf the Internet as freely as smartphones, nor can they change traffic cards at any time like the former. There are not many services, but they are much more dependent on mobile traffic than mobile phones. If separated from the network, the entertainment sub-screen of the vehicle, navigation, KTV and other functions that need to be connected are equivalent to furnishings.

On the other hand, new energy vehicles need more and more functions to be connected to the Internet, in addition to entertainment navigation, voice assistants with artificial intelligence, intelligent driving assistance, and even more long-term access to the road traffic internet. all need the support of mobile data.

The domestic new energy car market is exaggerated, the price of new cars falls again and again, and the scene of "buying high-end cars at cabbage prices" is staged every day. Not only that, the brand will provide a series of rights packages to the first car owners and trade-in / repurchase users, including free traffic for a certain number of years, and they will have to buy traffic packages to "renew" after use.

Well, although it has long been common to pay phone charges to surf the Internet, sometimes we have to pay extra Internet access fees in order not to waste the entertainment function in the car.

Does it mean that the gas money saved by charging has to be spent on other places?

Not long ago, Nahan announced the launch of a "flow entertainment package", including worry-free flow package, music package, video package, super entertainment package, starting at as little as 42 yuan per month, and its S / GT models can be subscribed.

Super entertainment package is the most expensive, up to 769 yuan / year, based on unlimited traffic, but also contains the above Tencent Video VIP+QQ music green diamond deluxe version. Xiaotong calculated that according to the original price Tencent Video VIP 238 yuan / year (continuous package) and QQ Music green diamond deluxe version 218 yuan / year, the remaining 313 yuan to buy unlimited flow for a year.

In other words, the small partner who buys this flow package can also save the money for the members of Tencent Video and QQ Music every year.

At the same time, there are certain restrictions on the use of the unlimited traffic service provided by Nadu. When the monthly traffic reaches 15GB, the excess will be limited, and the network speed will be reduced to 1Mbps, which will be automatically restored the next month.

Does the mobile phone turn on the hot spot for the car machine, or spend money to renew the car machine traffic? I think that's a good question.

Even if you save the gas money and pay the Internet fee, manufacturers still have a "thousand-layer routine." of course, it is only natural to pay for the Internet, and car manufacturers really have no obligation to pay for users' online traffic for a long time. But the traffic flow is much simpler than the mobile phone card, do not look at anything, it depends on whether the flow is more or less.

Unlike the lifetime free car traffic contained in the 30000 yuan rights package (monthly restrictions on 8GB), Nahu's car flow package seems to be not cheap, but in fact, "unlimited flow" alone is far ahead. Different car companies have different pricing standards for car traffic, and how much traffic can be bought at the same price depends on the pricing of the brand.

Nezha car traffic package restrictions only limit the speed of the Internet, in theory, as long as it can resist the "loneliness" of 1Mbps, the traffic should be as much as possible. By contrast, most car companies can only provide a limited amount of traffic a month, and if they exceed it or need extra money, they may have to keep their mobile phones hot.

Overspeed limit is a common traffic limit operation, and the experience depends on how much traffic the manufacturer can provide to users each month. Unlimited traffic speed limit is no problem, those who only give 1GB traffic every month, exceed the speed limit, it can only be said that it is recommended to learn which car these competitors who do better in traffic services.

This is equivalent to the campus network I subscribed to when I was in college. I have to cut off the network after 11:00 in the evening. I feel a bit uncomfortable that I can't use it all day after paying the Internet fee.

There are not many car companies that dare to generously come up with unlimited traffic and free for life, and there are even fewer car companies that deeply bind vehicles to traffic and provide long-term free Internet services. After all, car companies also want to make money to maintain their operations, and it is impossible to give profits to consumers without restraint, even if they want to do so.

And some manufacturers may be more eager to use software revenue to fill the gap in hardware profits and spend more on charging for vehicle traffic.

I asked a colleague about it. He said that when he bought a car, the brand gave him two years of free traffic. When I asked him if he thought there was enough traffic every month, he said that he had fewer opportunities to drive, and he didn't need any entertainment functions. He was usually only used for listening to music and navigation, and the monthly traffic was more than enough.

However, after the free traffic is over, he chooses to use his mobile phone to open a hot spot for the car, because the traffic package is too expensive, the monthly 4GB package costs 199 yuan per year, and the traffic is calculated according to 5 yuan 1GB, which is bound to lead to huge expenses over a long period of time. Anyway, I can't use up all my mobile phone traffic, so I might as well turn on a hot spot to the car machine.

In addition, no matter how to compare, the current car-machine flow package as a whole is not as good as the mobile phone card "rich to oil leakage" flow package. If the user's mobile phone traffic exceeds demand, then used as vehicle traffic, in fact, is also a good consumption scene. It's just that it's a little more troublesome to use. Every time you get on the bus, you have to open the hotspot manually, which is one more step.

Even if the traffic is "exhausted", the mobile phone can still control the vehicle remotely through App, and the networking required for remote control is independent of each other, so there is no need to worry too much that the remote control will fail after the traffic is gone. Xiaotong's evaluation is that if you don't care about the hot steps and the mobile phone traffic is surplus, opening a hot spot for the car is a more cost-effective choice at present.

The manufacturer also knows that without the flow of the car, the big screen in the car is equivalent to decoration. Since you want to bring the entertainment function into the car, don't search on the flow package, right?

When will the traffic flow be in line with the mobile phone card? There is no doubt that the car flow package provided by the manufacturer is jointly customized by the brand and the operator, and the pricing power lies more in the former.

Without any standard restrictions, the brand has a lot of room for customization of traffic packages.

Some manufacturers offer a lot of benefits ahead of their competitors when the user base is not large, such as the free upgrade of the 8155 cockpit system by polar krypton, while Weilai cannot be as wayward as polar krypton. Because the number of users is small, manufacturers of this series of welfare measures will not be very large, but also played a good advertisement. I believe the same is true of traffic packages, where there are often huge differences in brands, equity and fees between large-scale brands and those that are still growing.

To put it bluntly, small brands post money for users, while big brands rely on brand influence to "trap" users.

It seems that there are many cost-effective subscription services, but when car companies grow and have more users, these services may begin to shrink. Of course, this is just a personal guess.

On the other hand, the new power of domestic car-making keeps repeating the process of rising to collapse. sometimes for most consumers, they are optimistic about the quality of the products and services of the new brand, but they are worried that one day the brand will not be able to withstand bankruptcy. All the cars and services they paid for have gone down the drain. After the collapse of the car company, it is difficult to have a clear explanation of who the relevant services will find to take over. Whether to buy or not to buy has become a question worth entangling for a long time.

The automobile hardware is badly coiled, and the service quality at the software level also needs competition and internal volume, which is also inseparable from the relevant standard-setting and consumer supervision. The intelligent level of new energy vehicles is improving every day, the functionality and experience are getting closer and closer to smartphones and tablets, and more data exchange is needed in intelligent driving and transportation interconnection. Just one month's 1GB, or 5 yuan 1GB, is simply not enough.

Now it seems that each car still has a different understanding of entertainment, and the unity of the flow package is a long way off. We have not really formed the habit of entertainment in the car, navigation, listening to music is still the main theme, watching videos, playing games in the future is very rich, just "Not today".

Maybe one day, car traffic will be as worthless as mobile phone traffic. I wonder how long the car companies will have to wait for us.

This article comes from the official account of Wechat: ID:dianchetong233, author: shopkeeper of Tea Governor

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