Shulou(Shulou.com)11/24 Report--

On September 15, 2023, the event of the 30th anniversary of DTS brand with the theme of "Home Tour" was held in Beijing. DTS (a wholly owned subsidiary of Xperi) presented a number of core solutions and its representative cooperative products at the event, and presented a shocking audio-visual entertainment feast for the guests through full-scene application display and immersive interactive experience.

"the development of DTS is a process of constantly digging deeply and exploring widely." Lang Zhengwu, vice president of Xperi and general manager of DTS Greater China, said: "continue to pursue further studies in technology, always strive to bring better sound to the world, while making every effort to promote imaging and sensing solutions, and continue to break through boundaries in application scenarios to promote cooperation in more dimensions."

As we all know, Spielberg first adopted DTS digital surround sound in his sci-fi film Jurassic Park in 1993. This innovative audio technology has completely changed the way of playing and experiencing audio in cinemas. While helping the film to achieve great success, it also makes the DTS brand famous internationally. Up to now, DTS continues to provide immersive sound effects in cinemas: DTS:X Pro Audio and Video Hall, which has become the preferred place for many users to watch movies, is committed to restoring the real world sound environment and bringing the audience into a new dimension of sound immersion. The DTS Surround Cinema program, which was launched for the first time in the Chinese market a few days ago, can also significantly optimize the sound playback quality, consistency and stability of the 5.1Plus 7.1 surround sound hall, providing cinemas and users with more choices.

At the same time, DTS continues to make new breakthroughs and achievements in other areas, covering all aspects of users' daily life. Through the restoration of living room, study, electronic competition room, subway, car, audio mixing studio and other scenes on the spot, this activity shows the solutions of DTS in different fields such as home entertainment, mobile travel, learning and office work.

In the carefully decorated living room, the IMAX Enhanced demonstration brought by Hisense 85-inch TV U8H and Philips flagship cinema Fidelio One Echo Wall set is appreciated by guests for its amazing picture quality, shocking sound effects, large frame and exclusive content. As soon as the IMAX Enhanced project launched by DTS and IMAX was launched, it was praised by many mainstream TV brands (such as SONY, TCL, Hisense, Xiaomi, Philips, etc.) and audio brands, and launched a number of IMAX Enhanced certified middle and high-end products. Today, IMAX Enhanced has realized the strong development from home to mobile, from traditional large screen to diversified display devices. Users can watch wonderful IMAX Enhanced movies through iqiyi IMAX Enhanced area at 13:00 using the glorious tablets V8 Pro and Magic Pad; Hisense also launched its first laser TV that supports IMAX Enhanced; and HP displayed the newly launched Hewlett-Packard Book Pro 14 sharp dragon version at the event following the release of the world's first IMAX Enhanced notebook computer at the beginning of this year. With the continuous expansion of the usage scene, IMAX Enhanced has become an important standard for more and more users to choose and purchase audio-visual entertainment products.

It can be said that DTS Play-Fi has won many technological innovation awards. This is the first wireless surround sound technology that can easily connect televisions, speakers, bar speakers, subwoofers and other devices wirelessly. Its compatibility is extremely high. As long as the products selected by users support DTS Play-Fi, different brands of audio and video products can be freely used together to transmit high-quality wireless audio streams to every room in the home. It is understood that DTS Play-Fi currently supports more than 400 products from at least 30 brands. The event featured products such as Philips 75-inch MiniLED panoramic TV PML9108, Philips flagship cinema Fidelio One's main echo wall FB1,FS1 and TCL X937U, which supported DTS Play-Fi, and gave wonderful demonstrations such as "wireless, lossless, low latency, multi-room" and other products, as well as allowing the media and the audience to build their own wireless home theater.

The dazzling electronic competition room attracts many game enthusiasts to stop and experience with the excellent performance of the game three swordsmen DTS:X Ultra, DTSHeadphone:X and DTSSoundUnbound. DTS:X Ultra technology is created for the game, AR, VR, MR experience, supports multi-channel and object-based audio, and comprehensively enhances the sound perception of the game environment. DTSHeadphone:X is an audio technology developed for headphones, which can accurately restore the location of each sound source, allowing users to accurately determine the location of the enemy through the sound position in the game. DTSSoundUnbound helps speakers and headphones have clear, rich and dynamic ultra-realistic 3D audio, providing users with an immersive gaming experience.

DTS:X Ultra has also received a lot of praise in the subway scene experience area created for the AR product experience. DTS has recently carried out in-depth cooperation with AR glasses brand XREAL on its new hardware product XREAL Beam screen box. Based on DTS:X Ultra's virtual bass, DRC dynamic loudness, and sound field widening algorithm modules, the two sides have jointly created a more immersive 3D space sound field for XREAL Beam screen box, providing users with an integrated audio-visual experience.

DTS CS Auto, the audio solution for cars, is committed to creating an immersive surround sound experience for the whole vehicle, up to 6.1 channels, bringing stronger bass and overall sound improvement, while allowing passengers in every seat in the car to enjoy the "throne"-like audio experience. The Green Special Edition of Lecker 06 Hero parked in the outdoor experience area of the event provided a comprehensive demonstration of DTS CS Auto for the guests.

In addition, DTS has set up a unique behind-the-scenes experience of "DTS immersive audio production" on the scene, introducing the post-audio work that is full of mystery and exploration to the public from behind the scenes to the front of the stage, so that guests can experience how an immersive audio is refined under the blessing of DTS:X professional rendering and production tools.

DTS presented an eye-catching report on the 30th anniversary of the brand with a number of solutions that lead the cutting-edge entertainment experience. When it comes to the next development, Lang Zhengwu's answer is confident: "embrace change, not afraid of challenges!"

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